This document summarizes a workshop on social media and graphic design. It provides tips on designing images for different social media platforms, including choosing fonts and imagery that align with a brand. It discusses the types of graphics that gain engagement, such as photos, memes, and quotes. Mobile and desktop tools for creating graphics are also reviewed. The workshop emphasizes developing graphics that reflect a brand's personality and tell a cohesive story across social media.

1. SOCIAL MEDIA AND
GRAPHIC DESIGN
WORKSHOP
#AEJupiterSocial

2. Daniella
Gaby
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3. Nadia
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SOURCES: SOCIAL BAKERS, TWITTER MEDIA BLOG, BUSINESS INSIDER, PEW INTERNET RESEARCH, ADAGE
Social graphics are leading the
huge growth of social media.
PHOTOS GET 87% OF
ENGAGEMENT
ADDING A PHOTO CAN BOOST
RETWEETS BY 35%
INCREASED FROM 100MM TO
200MM IN 5 MONTHS
26% OF U.S. ADULTS
ARE ON INSTAGRAM
GROWN ITS ACTIVE USERS BY
111% IN THE PAST 6 MONTHS.
(DEC. 2014)

6. Design fundamentals

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Know Your Brand
• How do you want people to talk about
you?
• How do you want people to feel when they
experience your business?
• What visuals speak to your business and
why?

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Imagery
Small businesses
have the best bet
with using
photography +
fonts for their
images

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Typography
There are many different types of fonts out there. Choose two that work for your brand.

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Example of Bad Composition

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Examples of Good Composition
Placement is everything! make sure to
keep margins open and that the
image and message work together,
not apart.

12. What works on
social media

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So you want shareable images…
1. WHAT DO YOU WANT YOUR
GRAPHIC TO DO?
2. WHAT VALUE IS IT PROVIDING?
3. WHAT IS THE BEST TYPE OF
GRAPHIC FOR THIS PURPOSE?
4. DOES IT REFLECT YOUR BRAND AND
PERSONALITY?
5. HOW WILL YOU MEASURE ITS
EFFECTIVENESS?

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Types of Graphics and Their Value
MEMES
Humorous. Entertaining.
Timely.
TIPS
Part of a series. Add value. Be
useful.
QUOTES
Applicable for anyone.
Inspiring. Funny. Valuable.

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Types of Graphics and Their Value
COLLAGES
Show a collection or tell a story.
LAYOUTS
Beautiful and shareable.
Can also be useful and informative.

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Types of Graphics and Their Value
INFOGRAPHICS
Worth investing time and energy. Share
widely. Longevity.
DESCRIPTIVE
Drive traffic. Call to Action.

17. An example…

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Nurbana 305
Nurbana 305: A sensory shopping experience like no other - discover unique
fashion and art pieces that speak style fluently into your mind, body and soul.
POST BEFORE POST AFTER

19. How do I
make these?

20. Desktop Tools;
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One of the most
comprehensive of these
tools, with templates
from posters to
Instagram posts.
See their Design for
Social Media Tutorial
Create beautiful quotes easily
on set templates including
chalkboards, posters.
Comprehensive collection of
templates for infographics
Making sure your images are the right size for
the platform where they will be published is
critical. We also recommend checking to see
how your images will look on mobile devices.
A powerful Pinterest tool to
help you create different
content: from quotes to
photos in a Pinterest-friendly,
beautiful image.

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Mobile Tools:
Create beautiful images
easily. Great font shadowing
and “stickers”
Make your images Instagram
friendly with Squaready.
Wide white margins for
images.
Great editing of images –
easily and comprehensively.
Also available on Desktop.
Beautiful filter packages that
you can purchase for a more
sophisticated and consistent
look.
Make sure to take time and
explore what combination of
filters and changes you like
for your brand the first time
you use the app. Once you
have that combo figured out,
keep it consistent!
Great for folks who don't
want to manually set their
message onto an image.
Quick and easy with decent
wording layout options.
Worth the spend.
Great for folks who want creative control with
the word placement. Make sure to emphasize
the words that essential to your message.

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High quality stock photography:

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DEFINE YOUR BRAND TO FIND
YOUR DESIGN
EACH IMAGE PLAYS A ROLE IN
TELLING A BROADER STORY
BE TRUE. BE YOU. WORKSHOP
#AEJUPITERSOCIAL

24. Nadia Payan
Mary Beth Koeth
Gaby Guzman
Design Photography Social Media
Be True. Be You.
JUNE, 2015

25. Don’t forget to play.
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Facebook.com/
thejupitercircle
@jupitercircle @thejupitercircle
Artist: Laurene Boglio