Senior Online Marketing Strategist, Jon Dulac, presents 2015 Web Marketing Trends at The Karcher Group's Breakfast Bootcamp on April 16, 2015. Learn about who the top search engines are, search volume trends, why you MUST be mobile friendly, the fall of link building, creating better content and more. Want to learn more about TKG? Visit tkg.com today!

1. GROUP
KARCHER
THE
+ 2015 WEB MARKETING TRENDS

2. WELCOME!
• @JonDulac, @KarcherGroup
• Sr. Online Marketing Strategist
•tkg.com/breakfast-bootcamp

3. Top
Search Engines

4. + Search Engines
• comScore monthly report
• U.S. based searches
• Google, Bing, Yahoo, Ask, AOL

5. + Google Results
• Google has 64% of the market
• Down 3% from last year

6. + Bing Results
• Bing has 20% of the market
• Up 3% from last year

7. + Other Results
• Yahoo has 13% of the market
• Ask has 2%
• AOL has 1%

8. + What Does It Mean?
• Google is still the top dog
• Don’t ignore Bing
• Open Bing WebMaster Tools Account
• Advertise on Bing

9. Search
Volume Trends

10. + U.S. Search Volume
• comScore monthly report
• Google, Bing, Yahoo, etc

11. + January Results
• 2015: 18.722 billion
• 2014: 19.561 billion
• 2013: 19.484 billion
• 2012: 17.804 billion
• 2011: 16.950 billion

12. + What Does It Mean?
• Search engines are smarter
• Blue Jeans / Jeans Blue
• Misspelling is okay

13. + Knowledge Graph
• Google Knowledge Graph
• Answers common questions
• Definitions from Wikipedia
• Map with Location
• Business phone number
• Dates of holidays

14. + What Does It Mean?
• Results are custom tailored
• Location
• Search history
• Logging in

15. Mobile Friendly
OR ELSE!

16. + Google Algorithm Update
• April 21, 2015
• Non-mobile friendly sites penalty

17. + What Can You Do?
• Short term – test your site
• Long term – responsive site
• google.com/webmasters/tools/mobile-friendly

18. The Fall of
Link Building

19. + Link Building
• Campaigns for inbound links
• Used to determine online authority
• February 13, 2015
• Google WebMaster Analyst says…

20. + Google Says…
• In general, I’d try to avoid [focusing
on link building]…
• …only focusing on links is probably
going to cause more problems for your
web site...

21. + Bad Link Building
• Bartering for links
• Buying links
• Planting links in blog comments

22. + Now What?
• Audit existing inbound link
• Google WebMaster Tools (free)
• Majestic SEO
• Raven Tools
• Create good content!

23. SEO-based
Content

24. + Review Inbound Info
• Comments in forms
• Internal site search
• Call tracking recordings
• Ask your sales team

25. + Ask Search Engines
• Auto suggest results
• Google
• Bing

26. + Review Your Competitors
• SEMrush.com for landing pages
• Search for your keywords
• Then…

27. + 1-Up Them
• Top 5 List
• Trends article from 2014
• Definitions page

28. Share Your
Content

29. + Social Sharing Tips
• Pay to promote
• Post more than once
• Include an image
• Link to your website

30. + Your Own Website
• Internal links
• Homepage banner
• Blog post

31. + Email Marketing
• Dedicated message
• Summarize in an eNewsletter

32. + Share Buttons
• Social media sharing
• Email to a friend
• ShareThis.com

33. Evolution of
Google+

34. + Google+ Is Changing
• March 1, 2015
• New leadership
• New name “Google Photos & Streams”
• Profiles will persist
• Stream “wall” is in flux

35. Questions?
• tkg.com/breakfast-bootcamp
• Learn more at our blog - TKgenius.com
• @JonDulac, @KarcherGroup