Online Marketing Specialist, Aaron Lehman teaches us some basics in Google Analytics in the latest breakfast bootcamp. In this seminar Aaron covers topics such as; where are your visitors coming from, basic Google Analytics setup, common terminology, and how to see what device your visitors are using. Check out this PowerPoint presentation to get a snapshop of Aaron's talk on Google Analytics basics.

1. THE
KARCHER
GROUP
BASIC GOOGLE ANALYTICS
Presented by: Aaron Lehman
Online Marketing Specialist

2. TODAY’S TOPICS
1. What is Google Analytics?
2. Setting Up Google Analytics
3. Common Terminology
4. What Devices Are Your Visitors Using?
5. Where Do Your Visitors Come From?
6. What Are Your Visitors Searching For?

3. 1. What is Google
Analytics?

4. + What is Google
Analytics?
• Free Web Site Tracking Tool
• Provided by Google
• Powerful!
• Overwhelming 

5. + How Does It Work
• A JavaScript tracking code that is placed in a
common file on your site and executes when
someone visits a page on your site
• Uses cookies to track users
 1st party cookies, safe and unobtrusive
• Data is anonymous and confidential

6. 2. Basic Set Up of
Google Analytics

7. + Account Creation
Sign up for Analytics using a Google account at
www.google.com/analytics
 Use a dedicated business account, not
your personal email account
 Click “Create Account” and login with the
Google account

8. + Tracking Code

9. + Placing the Code
• Code goes in a common file, such as the
header html file, immediately before the
</head> tag
• Works across the domain and any subdomains
(i.e. breakfastbootcamp.com,
blog.breakfastbootcamp.com, etc.)

10. + Admin Layout
There are three sections within the Google
analytics admin menu.
• ACCOUNTS – ie. The Karcher Group
• PROPERTIES – ie. www.tkg.com
• VIEWS – Reporting Filtered

11. + Users
Give others access to your site’s analytics
• User permissions can be set to manage
users, edit, collaborate and/or read &
analyze.
NOTE: Users must have a Google account to access
Google Analytics

12. + Views & Filters
Setup 3 Separate Views for every Property
• Filtered View: for reporting
• Unfiltered View: for all data collection
• Sandbox View: for testing filters

13. 3. Common Google
Analytics Terminology

14. + Audience Overview

15. 4. What Devices are
Your Visitors Using

16. + 3 Types
These types are segmented out based upon screen size
and resolution.
DESKTOP
• PC and Mac Computers
MOBILE
• iPhone and Android Devices
TABLET
• iPad and Other Tablet Devices

17. 5. Were Do Your
Visitors Come From

18. + Dimensions
MEDIUMS
• Mediums are broad categories of traffic sources.
• They include organic, direct, social, referral, email etc.
• By looking at the Top Mediums section you can see a
broad overview of where your visitors are coming from.
SOURCES
• Sources are more detailed categories of traffic.
• A source could be Google which is an Organic traffic
source or Facebook which is a social traffic source.
• By looking at the specific sources you can track whether
that money you are spending on social marketing is
providing good ROI.

19. 6. What are Your
Visitors Searching For

20. + Not Provided 
• October of 2011, Google announced, that they were
starting to encrypt data
• The reason was to protect users that were logged into any
Google product such as Gmail, Google+ etc.
• They’ve since extended that to many other searches as
well.
• Now you will see a large number of (not provided)
keywords.
• In other words: Google knows what these users searched
but they are not sharing this data with you. Bummer, right?

21. + Find It
Even though it is not possible to see keyword traffic data in
Google Analytics you can still find some of this data by linking
your Google Analytics account with your Google Webmaster
Tools account.

22. THANK
YOU
Any Questions?
Learn more at TKGenius.com
Aaron Lehman • alehman@tkg.com