28. “Certainly, we can expect more traditional forms of content like blog
posts, videos, infographics, ebooks and white-papers to continue to
play a huge role in content marketing. In fact, these can be expected
to grow over the next several years. Just be warned, it's going to be
harder to shine through. Interactive experiences, on the other
hand, attract attention like nothing else.”
Alex Postance, Head of Earned Media at Epiphany