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SOCIAL MEDIA SNAPSHOT

 FACEBOOK PRIVACY SETTINGS
        JUNE 2010
Social networking will always be a tradeoff 
between safeguarding your privacy and enjoying 
the benefits of socializing online
                                                   Staying connected
   You        Your family and friends
                                                                              Benefit to YOU


                              How much information you provide  
         Information shared
                              (how much risk you accept) is up to you



                                              Sustaining business $$
  Targeted, value‐add Advertisements                                          Benefit to social 
                                                                              networking provider


                          http://socialmedia.defense.gov/index.php/2009/11/02/is‐your‐social‐media‐site‐protected/
Most information used by social networking 
providers & advertisers is intended to provide 
you value
                                                         Hmm… that’s something 
                                                         I may actually be 
I post an update to Facebook mentioning “teachers”       interested in pursuing




This information is filtered by the social networking 
provider and marketed to advertisers to provide 
offers or services that you may like



RESULT: University of Southern California 
advertisement appears on my page recommending a 
master’s degree program to become a teacher
But when information about us or associated 
 with us is shared publically, it can foster spam or 
 even malicious behavior

Risks Associated with Sharing Too Much Information
• Operations security violation
• Identify theft
• Home break‐ins/theft
• E‐mail viruses
• Solicitors / spam
Facebook is all about sharing—with our friends, family 
   members, shipmates and the general public
1. Some information we want to 
   spread as far and wide as possible 
   (e.g. public affairs messaging & 
   crisis communications)
2. Some information we only want to 
   share with our friends & family
3. And some information we don’t 
   want to share with anyone (in 
   particular, information that could 
   compromise OPSEC)!*
                               *Information that could compromise OPSEC should 
                                  not be shared anywhere on an unsecured social 
                               networking site, regardless of your privacy settings
Even though you should assume that all information 
you share on Facebook could be made public, there 
   are some precautions you can take to keep the 
 information you want to stay just between friends 
           from being shared publically.

We encourage Sailors, Navy personnel and their family members to
  use the following minimum recommended privacy settings on 
Facebook. It is your decision to share more or less information, just 
                   make it an informed decision!
A STEP‐BY‐STEP GUIDE TO YOUR 
PRIVACY SETTINGS
What your privacy dashboard should look like 
when you are finished customizing your settings
                  Just because the “other” category is selected does not mean the specific 
                       recommended settings are in place, so be sure to go through guide.




                                 Note: These are minimum 
                                 recommended privacy settings—
                                 you may choose to share more or 
                                 less information if you desire
Start here
Click here
Then 
  change 
settings to 
  match 
  what’s 
 shown at 
    left
Click here
Then change 
 settings to 
match what’s 
  shown at 
    right
To select the “only me” option, click on the drop 
down menu and select “edit” next to “Custom”




                                         A pop‐up window will appear.  Use 
                                         drop down menu to select “only me”

                                         Also unselect networks*  
                                          *Networks include anyone who has associated 
                                          themselves with that group/organization.  By 
                                          opening your information up to a network, you 
                                          may share information with people you do not 
                                          know.  See NETWORKS slide (#25) to learn how to 
                                          leave a network.
And 
 continue 
to change 
settings to 
  match 
down the 
   page
Click here
Then remove any 
                                   applications you do not trust


And change this setting to “friends only”
Click here
Then unselect all
Click here
Then 
unselect 
this box
Click here
Then unselect this box


 This feature allows the information you selected to be shared with “Everyone” to be 
      found via Google and other search engines.  If you leave public search enabled, 
content you share with “Everyone” is open to anyone on the web, not just Facebook!  
Check your chart




Now 
you’re 
done!
Networks are a great way to find and connect 
with people from your organization or school;
HOWEVER, networks can include anyone who has associated 
themselves with that group/organization, so by opening your 
information up to a network, you may share information 
with people you do not know.




                                                        To join or leave a network, go 
                                                        to “Account Settings” then 
                                                        select the “Networks” tab.  
                                                        Select “Leave Network” to 
                                                        remove that network, or type 
                                                        in your workplace or school to 
                                                        search for networks to join.
More on Privacy & OPSEC
• Navy snapshot on OPSEC & social media, 
  http://www.slideshare.net/USNavySocialMedia/opsec‐snapshot
• Navy snapshot on safe and effective use of social media, 
  http://www.slideshare.net/USNavySocialMedia/us‐navy‐safe‐and‐effective‐use‐of‐social‐
  media
• Navy guide to Facebook privacy, http://www.slideshare.net/USNavySocialMedia/navy‐
  privacy‐facebook‐february‐2010‐newhomepage‐application‐settings
• Facebook guide to Facebook privacy, http://www.facebook.com/#!/privacy/explanation.php
• Facebook and Privacy page on Facebook, http://www.facebook.com/fbprivacy
 Questions?  Contact CHINFO Emerging Media Integration (OI‐5)
 CDR Scott McIlnay                               LT Lesley Lykins
 Director, Emerging Media Integration (OI‐54)    Deputy, Emerging Media Integration (OI‐54A)
 Department of the Navy, Office of Information   Department of the Navy, Office of Information
 Office:(703) 692‐4718                           Office:(703) 695‐6915
 Email: scott.mcilnay@navy.mil                   Email: lesley.lykins@navy.mil
 Twitter: @smcilnay                              Twitter: @lyfsgr8 

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Social Media Privacy Tips