Marketing campaign must be carefully aimed at your true target audience for it to be successful.

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2. Real Success to Your Marketing Campaign
Public opinion is a moving target, though it will not be a continuous
success this year. Public opinion, the economy, political landscape,
and local demographics are constantly shifting. For a successful
marketing campaign, true target audience must be aimed.
To help with this aim, consider the acronym, “AIM IT” .
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3. A - AWARENESS
• No one will buy your product or visit your
establishment unless they are aware of it.
• Creating awareness is simple and often costly.
• Major corporations can use television, billboards,
or print advertising.
• Small businesses use word of mouth which is
inexpensive but slow and unreliable.
• Some outstanding ways to create awareness in
our community are door to door couponing, good
signage in proper location, co-operative events in
schools and civic organization which is
inexpensive.
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4. I - INTEREST
Not only is it critical that you make your target
market aware of your presence, you must
stimulate interest so they want your product or
service.
• What is unique about your product or service?
• If you sell watches, think why your watches are
better, more stylish or less expensive than others?
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5. M - MOTIVATION
• Create strong desire on your mind and emotions
of target market while selling a luxury item or
service, which is less competitive when compared
to common place like shoes.
• Luxury is about status and the feeling one has
by owning your product or using your service.
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6. I - – INCREASE USAGE
• Once your new customer found you. He
becomes interested and motivated enough to buy;
now it’s essential for you to plan and repeat the
sales.
• Selling multiple products, programs in
newsletters or preferred customer incentives to
expand their new product purchases. New items
can be seen regularly using a storefront or shift
product in display. If you pay lot of money for
advertising and marketing to grab a new
customer, It will not even meet the customer
acquisition cost in a single sale.
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7. T - TELL OTHERS
• Spread the word with your new customer by
encouraging and leveraging you relationship. KIRRRR ……… I AM
HAPPY ………
KIRR………
• Referral incentives are popular but largely
ineffective. They may even backfire, as some
people feel tainted by financial motivation. It is
more effective to make your customers feel to be
a part of special community, and encourage them
to invite people they know, to join.
• Make your customers feel more than they are
and to be family through Special remembrances,
joint ventures with organizations in which they
have memberships and public recognition.
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8. A successful marketing campaign is like
hitting a very small moving target in a
crowd of people that might just be a
mirage. Your small business has a limited
marketing budget.
Make sure you "AIM IT" carefully.
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