2. Hundreds of businesses are joining the social media revolution
each day in a bid to get their online businesses moving forward and
attracting high levels of traffic and sales.
Social media is now an important part of any businesses
marketing armory and if your business is not using it, you should be
because it is a great way of showcasing your business to potential
customers.
The question that arises from this is
Which is better for your business, SEO or Social Media?
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3. SEO - Search Engine Optimization
Search engine optimization or SEO as it is
abbreviated, is a process of optimizing your
website for the search engines and ensuring
that you are visible to searchers.
SEO includes many different techniques in
order to improve a websites visibility, these
include:
•Link Building
•Social Bookmarking
•Article writing and submission
•Press release writing and submission
•Forum posting
•Blog commenting www.thenetresearcher.com
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4. Link Building
The process of establishing relevant, inbound
links to your website which help your website
achieve higher ranking with the major search
engines and drive targeted traffic to your site.
Social Bookmarking
A method of saving and storing web pages in
a single online location for future use or for
sharing with other Internet users. Sites such as
Digg, StumbleUpon and Reddit provide social
bookmarking. www.thenetresearcher.com
fkhan@thenetresearcher.com
5. Article Writing
Article Writing is preferred by all the internet
marketers as the investment is zero in this
method. The result is positive only when your
article is written with good quality, which
means, your article should be well written with
some valid and valuable points, with good
grammar and so on.
The website that aims to increase the profit
and get quick visibility in search engines should
definitely rely on the article writing strategy.
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fkhan@thenetresearcher.com
6. Press release writing
Online press releases make a great
response device for the search-using
public.
A correctly optimized online news
release can get you to the top of page one
for your chosen keywords in the news
engines within 24 hours.
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fkhan@thenetresearcher.com
7. Forum posting
Forum posting is a great way to build up the
backlinks of your site.
Most forums allow you to include a link to
your site in the signature area. Each forum has
its restriction regarding the number of links and
word count limit in the signature. If you want,
you can assign different color to the link in your
signature. It will make people pay attention to
your signature.
It is recommended that you don't use the URL full format in the
signature. Instead, you should use anchor text for the link in the signature.
The anchor text should be relevant to the destination site which you are
promoting. You can use the main keyword as the anchor text so that the
link is more SEO optimized. www.thenetresearcher.com
fkhan@thenetresearcher.com
8. Blog Commenting
Blog commenting is one fantastic way to
build your website’s inbound links, thereby
increasing traffic and rankings.
Once you find some good blogs to comment
on, you can add their RSS feed to your feed
reader to get their latest blog posts instantly.
When you post a blog comment you are asked
for your website url, which is where the click-
thrus and link juice comes from.
Not all blogs are “do follow” however which
means the search engines spiders are following
those links, but not to worry about that because
just posting a lot of comments is good no matter
what.
9. Search engine optimization is all
about improving a websites importance
to a search engine so that the website
ranks higher within a search results
page for a key term that is important to
that website.
Search engine optimization is all
about improving a websites importance
to a search engine so that the website
ranks higher within a search results
page for a key term that is important to
that website.
10. Social Media
Social media or SM differs to SEO because it does not directly
improve your websites search engine performance. SM is all about
interacting with web users and engaging them with your business or
interests. The main social media platforms are:
• Facebook
• Twitter
• LinkedIn
• YouTube
If you have an online business SM is a must as search engines
such as Google have already started to provide live results which are
based on tweets from Twitter. SM also helps you reach out to potential
customers by providing engaging conversation, it is just like turning up
to a local networking meeting but with a lot more people.
11. So Which One Is Best For You?
Ideally you should be focusing your time on both SEO and
social media but if you do not have the time to do the two I would
always suggest that you focus on SEO first because most users
will search for you in Google first and if you are not featured within
the first 2 pages then the likely-hood of them using you is slim.
You must always focus on your websites performance first so
that you are getting high levels of traffic each day, week, month
and year. SM can then be used to market your brand and create
some brand/product awareness.
There is room for both SM and SEO in your online business's
marketing campaign and if you use the two effectively you will find
a fantastic return on investment of both money and time.
