How can a bicycle sharing system impact our modern cities? The real cost of cars and an oil based economy explored. Making the bicycle into a public utility- can help make greener, richer communities. Presentation made at World Usability Day 2009, Dayton Ohio, 12 Nov 2009
7. Cars are not green
Five billion gallons of fuel are wasted every year from cars idling in traffic
Those same traffic delays represent nine billion dollars in lost productivity
Overall, traffic congestion costs the US economy $78 billion a year
The average commuter spends 50 hours every year stuck in traffic
Congestion is no longer limited to big cities, it’s found on more than 60
percent of all urban roadways
By 2032 traffic delays will more than double and CO2 emissions traced to
congestion will reach 60 million tons
Dayton, Ohio 2010
8. We live in interesting times:
Cars cost: Macro
Dayton, Ohio 2010
9. We live in interesting times:
Cars cost: Macro
Annually The United States:
•produces 10% of the world's petroleum
•consumes 26% of the world's total production.
Cars and light trucks are the single largest users of petroleum, consuming
about 43% of the total. Overall, cars and light trucks consume about 16%
of the total energy used in the U.S.
Automobiles are a major source of air pollution:
•10% of suspended particulates (dust from roads is 50% of total)
•51% of carbon monoxide
•33 % of carbon dioxide
•34% of volatile organic compounds
•34% of nitrogen oxides
http://www.bikesatwork.com/carfree/automobiles-and-environment.html
Dayton, Ohio 2010
10. Wecost: in interesting times:
Cars live Micro
Average Annual Household Expenditures, 2004
Item Proportion of Total
Expenditure
Shelter (mortgage or rent) 32%
Car Ownership/Operating Expenses 17%
Food 13%
Pensions & SS contributions 10%
Text
Utilities 7%
Health Care 6%
Entertainment 5%
Clothing 4%
Household Furnishing 4%
Education 2%
Department of Labor's Bureau of Labor Statistics
http://www.bikesatwork.com/carfree/cost-of-car-ownership.html
Dayton, Ohio 2010
11. Wecost: in interesting times:
Cars live Micro
Average Annual Household Expenditures, 2004
Item Proportion of Total
Expenditure
Shelter (mortgage or rent) 32%
Car Ownership/Operating Expenses 17%
Food 13% The average
Pensions & SS contributions 10% homeʼs car
Text
Utilities 7% expenses almost
match food and
Health Care 6%
healthcare costs
Entertainment 5%
Clothing 4%
Household Furnishing 4%
Education 2%
Department of Labor's Bureau of Labor Statistics
http://www.bikesatwork.com/carfree/cost-of-car-ownership.html
Dayton, Ohio 2010
12. We live in interesting times:
Cars take up space
Dayton, Ohio 2010
13. We live in interesting times:
Cars take up space
In urban areas, road surfaces cover about 1/5 of all available land. Rural
roads in 1997 covered an estimated 13,363 square miles of land, an area
larger the state of Maryland. Urban roads covered an additional 4,012
square miles, an area larger than Delaware. http://www.bikesatwork.com/carfree/automobiles-and-
environment.html
Dayton, Ohio 2010
14. We live in interesting times:
Cars take up space
In urban areas, road surfaces cover about 1/5 of all available land. Rural
roads in 1997 covered an estimated 13,363 square miles of land, an area
larger the state of Maryland. Urban roads covered an additional 4,012
square miles, an area larger than Delaware. http://www.bikesatwork.com/carfree/automobiles-and-
environment.html
Each employee driving a single car to work requires at least 300 square
feet for a parking space. Depending on real estate values these spaces
can be very expensive. http://ecenter.colorado.edu/greening_cu/2002/page3.html
Dayton, Ohio 2010
15. We live in interesting times:
Cars take up space
In urban areas, road surfaces cover about 1/5 of all available land. Rural
roads in 1997 covered an estimated 13,363 square miles of land, an area
larger the state of Maryland. Urban roads covered an additional 4,012
square miles, an area larger than Delaware. http://www.bikesatwork.com/carfree/automobiles-and-
environment.html
Each employee driving a single car to work requires at least 300 square
feet for a parking space. Depending on real estate values these spaces
can be very expensive. http://ecenter.colorado.edu/greening_cu/2002/page3.html
Cars end up in landfills, used tires become an ongoing environmental
hazard. http://www.bikesatwork.com/carfree/automobiles-and-environment.html
Dayton, Ohio 2010
27. Intermodal Transportation
Current transportation models
can be enhanced.
What would a Phase 1 look like
in Dayton?
Link to Dayton Bcycle map
Dayton, Ohio 2010
30. How B-cycle would be a change
We live in interesting times:
agent for Dayton
Dayton, Ohio 2010
31. How B-cycle would be a change
We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking green community
Dayton, Ohio 2010
32. How B-cycle would be a change
We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking green community
Puts Dayton in the same sentence as world class cities: Paris, Montreal,
Denver, DC, Minneapolis
Dayton, Ohio 2010
33. How B-cycle would be a change
We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking green community
Puts Dayton in the same sentence as world class cities: Paris, Montreal,
Denver, DC, Minneapolis
Ties in with our history of 2 bicycle builders
Dayton, Ohio 2010
34. How B-cycle would be a change
We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking green community
Puts Dayton in the same sentence as world class cities: Paris, Montreal,
Denver, DC, Minneapolis
Ties in with our history of 2 bicycle builders
Integrates with our world class bike trail system
Dayton, Ohio 2010
35. How B-cycle would be a change
We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking green community
Puts Dayton in the same sentence as world class cities: Paris, Montreal,
Denver, DC, Minneapolis
Ties in with our history of 2 bicycle builders
Integrates with our world class bike trail system
Reduces need for parking in urban core, key areas like UD, MVH, WSU,
Sinclair campuses
Dayton, Ohio 2010
36. How B-cycle would be a change
We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking green community
Puts Dayton in the same sentence as world class cities: Paris, Montreal,
Denver, DC, Minneapolis
Ties in with our history of 2 bicycle builders
Integrates with our world class bike trail system
Reduces need for parking in urban core, key areas like UD, MVH, WSU,
Sinclair campuses
Unleashes people from parking spaces- Sinclair students become mobile.
Dayton, Ohio 2010
37. How B-cycle would be a change
We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking green community
Puts Dayton in the same sentence as world class cities: Paris, Montreal,
Denver, DC, Minneapolis
Ties in with our history of 2 bicycle builders
Integrates with our world class bike trail system
Reduces need for parking in urban core, key areas like UD, MVH, WSU,
Sinclair campuses
Unleashes people from parking spaces- Sinclair students become mobile.
Attractive selling point to the “Creative Class”
Dayton, Ohio 2010
38. How B-cycle would be a change
We live in interesting times:
agent for Dayton
Positions Dayton as a forward thinking green community
Puts Dayton in the same sentence as world class cities: Paris, Montreal,
Denver, DC, Minneapolis
Ties in with our history of 2 bicycle builders
Integrates with our world class bike trail system
Reduces need for parking in urban core, key areas like UD, MVH, WSU,
Sinclair campuses
Unleashes people from parking spaces- Sinclair students become mobile.
Attractive selling point to the “Creative Class”
Enhances “walkable” community plans
Dayton, Ohio 2010
40. Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work
Dayton, Ohio 2010
41. Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work
A short, four-mile round trip by bicycle keeps about 15 pounds of
pollutants out of the air we breathe
Dayton, Ohio 2010
42. Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work
A short, four-mile round trip by bicycle keeps about 15 pounds of
pollutants out of the air we breathe
The average person loses 13 pounds commuting by bike
Dayton, Ohio 2010
43. Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work
A short, four-mile round trip by bicycle keeps about 15 pounds of
pollutants out of the air we breathe
The average person loses 13 pounds commuting by bike
Forty percent of all car trips are made within two miles of home
Dayton, Ohio 2010
44. Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work
A short, four-mile round trip by bicycle keeps about 15 pounds of
pollutants out of the air we breathe
The average person loses 13 pounds commuting by bike
Forty percent of all car trips are made within two miles of home
Just increasing cycling from one to one and a half percent would
save 462 million gallons of fuel
Dayton, Ohio 2010
45. Real Environmental Impact
Real Environmental Impact
50% of the working population commutes five miles or less to work
A short, four-mile round trip by bicycle keeps about 15 pounds of
pollutants out of the air we breathe
The average person loses 13 pounds commuting by bike
Forty percent of all car trips are made within two miles of home
Just increasing cycling from one to one and a half percent would
save 462 million gallons of fuel
Traffic in Paris has been reduced by five percent
Dayton, Ohio 2010
46. Rider Projections
Sponsorship
Annual Membership: 4% of population
Daily Membership: 8% of population
Average Distance Ridden: 2-4 mi
Number of Rides Per Day: 5-10
Suggested Pricing:
Annual Individual $50
Annual Corporate
$40
Annual Student
$30
1-Day
$3
7-Day
$10
30-Day
$25
* Projections based upon European bike sharing participation statistics.
Dayton, Ohio 2010
50. Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility
Population density can increase due to lower parking demands
Decreasing the dependence on the car can elevate standard of living
Dayton, Ohio 2010
51. Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility
Population density can increase due to lower parking demands
Decreasing the dependence on the car can elevate standard of living
Less pollution and reliance on foreign oil
Dayton, Ohio 2010
52. Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility
Population density can increase due to lower parking demands
Decreasing the dependence on the car can elevate standard of living
Less pollution and reliance on foreign oil
Healthier community via transportation via B-cycle
Dayton, Ohio 2010
53. Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility
Population density can increase due to lower parking demands
Decreasing the dependence on the car can elevate standard of living
Less pollution and reliance on foreign oil
Healthier community via transportation via B-cycle
Lower infrastructure maintenance costs
Dayton, Ohio 2010
54. Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility
Population density can increase due to lower parking demands
Decreasing the dependence on the car can elevate standard of living
Less pollution and reliance on foreign oil
Healthier community via transportation via B-cycle
Lower infrastructure maintenance costs
Makes increased social interaction possible- no more caged drivers
Dayton, Ohio 2010
55. Transformational Usability
Real Environmental Impact
The B-cycle becomes a public utility
Population density can increase due to lower parking demands
Decreasing the dependence on the car can elevate standard of living
Less pollution and reliance on foreign oil
Healthier community via transportation via B-cycle
Lower infrastructure maintenance costs
Makes increased social interaction possible- no more caged drivers
Bikes are fun
Dayton, Ohio 2010