You’ve heard it a thousand times. What goes on social media, stays on social media. But you’ve also heard that it’s vital to give yourself a web presence to get into the hiring game. So what’s a young professional to do?

1. SOCIAL MEDIA AND THE
YOUNG PROFESSIONAL

2. PROMOTE YOURSELF THE RIGHT WAY.
 Respond to negative feedback appropriately, and don’t be the
person who spreads more negativity.
 Incorporate a variety of different original content. Don’t just copy
and paste that gif you found on Pinterest.
 Do not over post or over share.
 Use the same photo for all your profiles to make it easier for
people to recognize you.

3. FACEBOOK:
SHOW WHAT’S IMPORTANT
 Utilize the privacy and visibility settings.
 Track when your followers are more active and engage in
conversations with your followers and community.
 Pay attention to the words, slang, and grammar you’re using to
represent yourself.
 Be trustworthy.

4. TWITTER:
ENGAGEMENT IS KEY!
 Participate in twitter chats on topics that are relevant to the
brands, interests, and mission you believe in.
 Post interesting stuff that add value to your followers.
 Use both trending and individualized hashtags to help like-
minded people find you.
 Be as visual as possible.

5. LINKEDIN:
NOT JUST A RESUME
 Include a summary, and always be updating your profile.
 Don’t just use your profile to mirror your resume, use it to enhance
your resume.
 Share professional posts and information with your network.
 Use a good quality professional head shot.

6. WANT MORE INFORMATION?
CHECK US OUT ON THE WEB!
Twitter: @OUPattonCollege
Facebook: /PattonCEHS
YouTube: /OhioPattonCollege
Instagram: OhioPattonCollege
LinkedIn: /pattoncollege
Web: www.ohio.edu/education