Marketing Right at the Palm of Your Hands
•Télécharger en tant que PPTX, PDF•
0 j'aime•184 vues
Recommandé
Recommandé
Contenu connexe
Dernier
Dernier (20)
En vedette
En vedette (20)
Marketing Right at the Palm of Your Hands
- 1. MARKETING RIGHT AT THE PALM OF YOUR HANDS
- 5. CONNECTING DIRECTLY TO TARGET CONSUMERS
- 7. Competence would no longer be considered a scarce resource.
- 8. Businesses creating products or services not only for money but for responding to people’s wants and needs.
Notes de l'éditeur
- Because of the rapidly changing environment in terms of business competition and evolution of technology, businesses spend a lot on marketing and advertising. According to Seth Godin, marketing has become a contest for getting people’s attention.Content:Devaney, T. & Stein, T. (2013). Your Business Needs To Get Social, Local And Mobile—Fast. Retrieved on December 5, 2013 from http://www.forbes.com/sites/capitalonespark/2013/04/16/your-business-needs-to-get-social-local-and-mobile-fast/Photo from:http://www.1440blog.com/seth-godin/Quotation from: Powers, S. (n.d.). A Shot of Marketing Perspective from Seth Godin. Retrieved December 5, 2013 from http://powersbusiness.com/learning/marketing-perspective-seth-godin/
- What’s the best way to get people’s attention? Interact with them. Use the things that they are using and exploit it for your own advantage.Photo:Siemaszko, C. (2013). Cell phones fill St. Peter’s Square to capture history — a far cry from the virtually camera-free piazza eight years ago. Retrieved on December5, 2013 from http://www.nydailynews.com/news/world/check-contrasting-pics-st-peter-square-article-1.1288700
- Every year, there’s always been a rise of smartphones in the market and a lot of people are gearing towards the use of these smartphones as part of their everyday routine: whether by updating their social media accounts, checking emails and researching.
- Therefore, companies may choose to use social, local and mobile marketing in order to communicate better with their target markets: decreasing the amount of money allotted on traditional marketing and advertising, while getting a better and more immediate response from its target market.Photo: Good, R. (2009). Business Applications Of Social Media Inside Organizations: An Overview. Retrieved on December 5, 2013 fromhttp://www.masternewmedia.org/business-applications-of-social-media-inside-organizations-an-overview/#ixzz2mcG98HdQ
- Through this, a more real time update of information may be disseminated.Photo: http://static.pechakucha.org/pechakucha/uploads/blog_attachment/image/50d3b766dbdd20212f000185/large_wide_denver-05-crowd.jpg
- Which results into a greater response rate from the consumers.Photo: http://www.kemu.ac.ke/nyeri/wp-content/uploads/2013/01/Exam-Results.jpg
- Because of this trend, competence would no longer be considered as a scarce resource or as something that needs to be invested a lot of money on. Through the social, local and mobile strategy, companies would be able to gain competence…Photo: http://www.livesports24h.com/wp-content/uploads/2013/11/boxing-image.jpg
- … through creating products in response to people’s wants and needs.Photo: http://davidcedillo.com/wordpress/wp-content/uploads/2012/09/hand-and-timer.jpg