5. Here are 6 ideas
to get you thinking
about repurposing &
repositioning a donor story
6. SOCIAL MEDIA
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PEER LETTERS
7. Let’s say you work for a college and
f r o m t h e c l a s s o f ‘ 6 7 w h o ’ s
i n c l u d i n g a b e q u e s t i n h e r w i l l .
S h e ’ s a l r e a d y a g r e e d t o b e
f e a t u r e d a n d p h o t o g r a p h e d f o r
t h e a l u m n i m a g a z i n e ’ s p l a n n e d
g i v i n g “ a d v e r t o r i a l . ”
interviewed a donor
8. You have all the content you need to
f r o m y o u r d o n o r t o o t h e r s
i n t h e c l a s s o f ‘ 6 7 w h o m a y
c o n s i d e r a b e q u e s t t o h o n o r
t h e i r u p c o m i n g 5 0 t h r e u n i o n .
produce a peer letter
9. SOCIAL MEDIA
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SOCIAL MEDIA
11. Yes, you can use social
media to reach and engage
planned giving donors, but
it should be part of a larger
public relations strategy.
12. Offer your story and photo to
your organization’s marketing
and communication staff and
discuss how you can leverage
this content for maximum impact.
13. SOCIAL MEDIA
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A LARGER
ARTICLE
14. You can
f r o m s e v e r a l d o n o r s t o -
r i e s f o r a l a r g e r a r t i c l e
a b o u t p l a n n e d g i v i n g &
p h i l a n t h r o p y .
pull quotes
15. SOCIAL MEDIA
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WAYS-TO-GIVE
GUIDE
16. A donor story
a r e p e r f e c t f o r h u m a n i z i n g
a w a y s - t o - g i v e g u i d e .
& photograph
17. SOCIAL MEDIA
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YOUR NEXT
EVENT
18. Do you have a
D i s p l a y a d o n o r s t o r y
a n d p h o t o o n a n e a s l e !
Legacy Society table at events?
19. SOCIAL MEDIA
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STORY-BASED
SURVEYS
20. A highly effective way to
gather new stories & engage
longtime, consistent donors
(your best planned giving prospects)
is to do a survey.
21. This isn’t a survey
about your organization
it’s a story-based survey about the donors -
and why they care about the causes related
to your nonprofit’s mission.
22. <
Did you find this
slideshare helpful?
Print a colorful tip
sheet to keep on hand
or share with staff!
*
24. Are your “spray & pray” marketing efforts
Let us design a microtargeted
marketing campaign! You have
EXCELLENT planned giving
prospects BUT you need to reach
them in a specific way...
falling flat?
25. For instance,
have you sent a peer bequest
letter from a former board member
to all past board members
or
encouraged donors to make gifts of
retirement plans or life insurance?
26. SCHEDULE A PHONE
CONSULTATION WITH
US TODAY
AND DON ’ T WA S TE TIME WITH OLD -FA SHIONED
( AND MUCH MORE E XPENSIVE!) PL ANNED G IVING MARK E TING
W W W. P G AG ENC Y.COM/PHONEHELP