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Enterprise Social Networks Overview opportunities  challenges Fundaci ó n AGBAR, Barcelona 28th June 2011
[object Object],[object Object]
The world has changed Global Markets Radical  Change ICT Everywhere New values New Motivations Crisis Net Society
We are in a new era: the Net Society Globalization Technological explosion : Digitalization, Internet Business Input: knowledge Business Output : knowledge Net Society
Systemic Impact Culture Companies Society Economy Poli tics Development Government Education Sociedad RED
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Culture Companies Society Politics Development Government Educatio n Economy Systemic Impact
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Culture Society Government Educatio n Politics Development Companies Economy Systemic Impact
Society Government Companies Economy Development Politics Education Culture ,[object Object],[object Object],[object Object],Systemic Impact
Companies Economy Development Politics Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Government Society Culture Educatio n Systemic Impact
[object Object],[object Object]
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related
Digitalized and Connected Source: Informe sociedad de la informaci ón 2010 . Fundación telefónica
 
 
 
 
Nowadays the challenges of companies to play in a global market, considering the profound demography changes -with new values and new way to interchange with the others-, fits with the technology revolution that are transforming by collaborative tools, the way of creating value Digitalized and Connected Cross Collaboration Communties Strategic Communication Values Knowledge Management Suppliers  & Stakeholders Market Conversations 2.0 Tools Open  Innovation New Corporate Environment Alerts and Sindication  (RSS) WEB 2.0 Social  Platforms WIKI’s OpenSource Bloggs & Microbloggs Semantic findings
Enterprise Social Networks The world has changed high speed Companies have to transform their patterns to new demands We have already the technology Your employees are already using it
[object Object],[object Object]
craftsmen, laborers, hackers The need for manpower in the industry, along with a rural exodus to the cities as a result of population growth and mechanization of crops, resulted in … …  the transformation of an agrarian and rural society  into an industrial and urban society . 1750 - 1850
2011 craftsmen, laborers, hackers
Source : www.acando.com   The rules of business are changing
Culture Companies Society Politics Development Government Educatio n Economy The rules of business are changing
internet tools get into companies … Source: extracted from the “Informe Sociedad de la información 2009” (primary source: Mckinsey 2009)
… to be applyed in different processes
…  but  organized  according to new   contexts … Knowledge  Based economy Internet  connected In a  Global  platform Connected Knoledge   = People
…  to become a   Smart Company based on  [Social] Network strategies
[object Object],[object Object]
SMART COMPANY Knowledge People Networks INTER Company INTRA Company ACESS TO KNOWLEDGE NEW GENERATIONS EMPOWERMENT PROJECTS AND OBJECTIVES ,[object Object],[object Object],FREE OPEN DISTRIBUTED CREATION EVERYTHING IS I+D COMMUNITIES OPEN INNOVATION REPUTATION COLLABTORATIVE PROJECTS MARKETING ADVERTISING K-LEADERHIPS REINFORCE RELATIONSHIPS ACTIVE LISTENING DESCENTRALIZATIO N
SMART COMPANY Knowledge People Networks INTER Company INTRA Company ACESS TO KNOWLEDGE NEW GENERATIONS EMPOWERMENT PROJECTS AND OBJECTIVES ,[object Object],[object Object],FREE OPEN DISTRIBUTED CREATION EVERYTHING IS I+D COMMUNITIES OPEN INNOVATION REPUTATION COLLABTORATIVE PROJECTS MARKETING ADVERTISING K-LEADERHIPS REINFORCE RELATIONSHIPS ACTIVE LISTENING DESCENTRALIZATIO N
NETWORKS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Communities of practice are groups of  people  who share a  passion  for something that  they know how to do ,  and decide to  interact regularly to learn  how to do it better.”  (Etienne Wenger)   “ A group of  self-governing people  whose practice is  aligned with strategic  imperatives and are challenged to create shareholder value by  generating knowledge  and increasing capabilities”  (Hubert Saint-Onge)   Community Perspective Business Perspective Communities of Practice (CoP) NETWORKS
NETWORKS INTRA Company
Enterprise: The   Knowledge  Ecosystem
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovaci ó Comunicaci ó Interna Gesti ó del Coneixement NETWORKS INTER Company
IBM LINUX NETWORKS INTER Company
http : //gw . innocentive . com/ar/challenge/marketPlace NETWORKS INTER Company
http : //twitter . com/DellOutlet NETWORKS INTER Company
http://mindstorms.lego.com/eng/Israel_dest/Default.aspx NETWORKS INTER Company
http : //mystarbucksidea . force . com/ideaHome NETWORKS INTER Company
“ The   knowledge  is out there”
Enterprise Social Networks Smart Companies focus the business activity on knowledge management By creating NETworks at two sides of the corporate boundaries Peope + Techology + Leadership
 
Thanks!!  and enjoy the NET Maria Jes ú s Salido Rojo www . TheProject . ws [email_address] Telf. +34 646 47 90 60

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Enterprise socialnetworks AGBAR

  • 1. Enterprise Social Networks Overview opportunities challenges Fundaci ó n AGBAR, Barcelona 28th June 2011
  • 2.
  • 3. The world has changed Global Markets Radical Change ICT Everywhere New values New Motivations Crisis Net Society
  • 4. We are in a new era: the Net Society Globalization Technological explosion : Digitalization, Internet Business Input: knowledge Business Output : knowledge Net Society
  • 5. Systemic Impact Culture Companies Society Economy Poli tics Development Government Education Sociedad RED
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 12. Digitalized and Connected Source: Informe sociedad de la informaci ón 2010 . Fundación telefónica
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17. Nowadays the challenges of companies to play in a global market, considering the profound demography changes -with new values and new way to interchange with the others-, fits with the technology revolution that are transforming by collaborative tools, the way of creating value Digitalized and Connected Cross Collaboration Communties Strategic Communication Values Knowledge Management Suppliers & Stakeholders Market Conversations 2.0 Tools Open Innovation New Corporate Environment Alerts and Sindication (RSS) WEB 2.0 Social Platforms WIKI’s OpenSource Bloggs & Microbloggs Semantic findings
  • 18. Enterprise Social Networks The world has changed high speed Companies have to transform their patterns to new demands We have already the technology Your employees are already using it
  • 19.
  • 20. craftsmen, laborers, hackers The need for manpower in the industry, along with a rural exodus to the cities as a result of population growth and mechanization of crops, resulted in … … the transformation of an agrarian and rural society into an industrial and urban society . 1750 - 1850
  • 22. Source : www.acando.com The rules of business are changing
  • 23. Culture Companies Society Politics Development Government Educatio n Economy The rules of business are changing
  • 24. internet tools get into companies … Source: extracted from the “Informe Sociedad de la información 2009” (primary source: Mckinsey 2009)
  • 25. … to be applyed in different processes
  • 26. … but organized according to new contexts … Knowledge Based economy Internet connected In a Global platform Connected Knoledge = People
  • 27. … to become a Smart Company based on [Social] Network strategies
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. “ Communities of practice are groups of people who share a passion for something that they know how to do , and decide to interact regularly to learn how to do it better.” (Etienne Wenger) “ A group of self-governing people whose practice is aligned with strategic imperatives and are challenged to create shareholder value by generating knowledge and increasing capabilities” (Hubert Saint-Onge) Community Perspective Business Perspective Communities of Practice (CoP) NETWORKS
  • 34. Enterprise: The Knowledge Ecosystem
  • 35.
  • 36. IBM LINUX NETWORKS INTER Company
  • 37. http : //gw . innocentive . com/ar/challenge/marketPlace NETWORKS INTER Company
  • 38. http : //twitter . com/DellOutlet NETWORKS INTER Company
  • 40. http : //mystarbucksidea . force . com/ideaHome NETWORKS INTER Company
  • 41. “ The knowledge is out there”
  • 42. Enterprise Social Networks Smart Companies focus the business activity on knowledge management By creating NETworks at two sides of the corporate boundaries Peope + Techology + Leadership
  • 43.  
  • 44. Thanks!! and enjoy the NET Maria Jes ú s Salido Rojo www . TheProject . ws [email_address] Telf. +34 646 47 90 60