Jason Harty, Director of Field & Interactive Marketing for Pretzel Crisps (@pretzelcrisps) presents at #RLTM Realtime NY 11 on June 6th.

1. Just in Time Social Media Marketing: A Small Brand’s Use of Facebook & Twitter to Connect with New Consumers Jason HartyDirector of Field & Interactive Marketing

2. @PretzelCrisps@JasonHartyfacebook.com/PretzelCrisps

3. Just in Time Social Media Marketing Core Strategy Be a catalyst for conversation | Engagement = affinity Social Sampling

5. Coupon Phenomenon Now: 60,000+ Fans March 15th: 14,236 fans 1/1/11: 3,581 fans June ’10: 425 fans Feb 23rd: 6,655 fans March 17th: 29,073 fans

6. Social Sampling Cloud of Conversation Keyword Listening Direct Messaging Online meets offline for in-person engagement Real-life Party Conversation Fan/ Brand Online Engagement Fans spread Brand Love

7. A Tweet in Orange County… traveled to LA

10. The Conversation Continued

12. @Mayhemstudios Followers Keep the Dialogue Going

13. Results New Fans (Feb – May): 54,448 (+818%) $1 Off Coupons printed: 10,000 Redeemed to-date: 8,347 (83%) BOGO Coupons Printed: 50,000 Redeemed to-date: 29,181 (58%)

14. Social Sampling Results (July ’10 – May ’11) Intercepts: 265 Bags sampled:4,200 Earned Media Impressions: 2,549,845

15. Top U.S. Food Markets: Coast to Coast Growth Many Factors Contributing, Interactive Being One Amazing growth in top markets! 15

16. … and your approach to Social Media Marketing Find us in the Deli Section of your local grocery store!