The document discusses how marketing is becoming more reactive and the ability to curate customized social experiences in real time is increasingly valuable. It notes that real-time marketing platforms must be able to activate in real time. It raises questions about whether platforms are charging for creativity and if a particular platform, Wayin, delivers business value. The document appears to be advertising the capabilities and benefits of Wayin's real-time marketing platform.

1. Real Time
Marketing AND
Real Time
September 11, 2013
Activation

2. Marketing is becoming more reactive, and
the ability to own, curate and customize
relevant social experiences in the moment is
more valuable now, than it has ever been

3. NIMBLE ADMIN
CONSOLE
CUSTOMIZE/MOD
ERATE USER
EXPERIENCE

4. COMPETITION

5. ENGAGEMENT

8. REAL TIME MARKETING
PLATFORMS MUST BE ABLE
TO ACTIVATE IN REAL TIME

11. ARE YOU BEING CHARGED
FOR BEING CREATIVE?

20. DOES WAYIN DELIVER
BUSINESS VALUE

21. Jack Patterson
jp@wayin.com
@jackcpatterson