Here are 10 things that local businesses should be doing right now to improve their local SEO.

1. Online Marketing Experts
10 Things You Can Do Right Now To Help
Your Local SEO
1. Local Phone Number & Address
Do you have your local phone number and address on every page? This is a simple and strong signal to the
search engines informing them of the company’s location; which is key in any local SEO campaign.
We recommend placing this information in the footer of your website.
2. Embed A Google Places Map On Your ‘Contact Us’ Page
A ‘Contact Us’ page is one of the most visited pages on your website, it needs to clearly display all your
business contact details. Embedding a Google Maps image on this page will be especially useful for mobile
visitors allowing them to ‘navigate’ right to your front door!
3. Add Images & Video To Your Site
Online browsers consume images and video much more easily than chunks of text. Adding this sort of rich
media to complement your existing content will boost your customer enquiries.
4. Complete Your Google Places Listing
Google Places is a local business directory administered by Google through their Google Maps service. If you
haven’t already, claim and optimise this free listing including images & descriptive text.
5. Gain Customer Reviews
Customer reviews are key to online social marketing; your business should be collecting reviews and
publishing them on your website. Don’t just stop at gaining reviews on your website, there are plenty of third
party websites that accept local business reviews (Google Places, Yellow Pages etc)
facebook.com/SearchGuys twitter.com/SearchGuys 1300 723 618
www.thesearchguys.com.au

2. Online Marketing Experts
6. Unique Offers & Clear Call To Actions
Website visitors need a reason to contact your business, if there is no attempt at incentivising this action
they will move onto a competitor’s site. Unique offers need to be complemented with a clear call to action
ensuring frictionless contact between a potential customer and your business.
7. Page Titles & Descriptions
Strange things can happen with websites which may duplicate content or leave a page description blank. Each
page needs to have both a unique title & descriptions that accurately reflects the content of the page.
8. Add Keywords Intelligently Throughout Your Website
The addition of keywords throughout your website will assist in signalling to search engines what you want
each page to the ranked for. For a local business the addition of location keywords
9. Consider Going Social
Online social media is here to stay, and has a strong signally impact on search engines to have greater
rankings. Consider where your target audience spends their time online and jump into the conversation to
boost your brand visibility and search rankings.
10. Install Google Analytics
Google Analytics is free software that allows you to analyse your website visitors, including where they are
coming from and what they are doing on your website. Understanding this behaviour is key to success in the
online world.
The Search Guys are Local Business Marketing Experts - visit our
blog for more tips on maximising your local business or call on
1300 723 618 if you’d like us to help you with your local business
marketing - blog.thesearchguys.com.au.
facebook.com/SearchGuys twitter.com/SearchGuys 1300 723 618
www.thesearchguys.com.au