Snapchat's growth is boomin'. If you want to capture attention on the app, you have to learn how to create an entertaining Snapchat Story. Snapchat Stats - 150 million daily active users (more than Twitter) - 1 billion+ Snaps are sent every day - 41% of 18-34 year olds in the U.S. use Snapchat daily - 10+ billion video views every day on Snapchat A (major)  to great Snapchat content is understanding story structure. What is a Snapchat Story? - Public photos or videos of up to 10 seconds in length. - Snapchat Story content can be viewed for up to 24 hours after publishing before it expires and disappears. Snapchat Story Structure Each Snapchat Story should have a beginning, middle, and end. Beginning 
Where are you? What are you doing? Who are you? Middle 
This is the core of your Snapchat Story and the main reason why you are doing a Snapchat Story. End
 Every story must resolve. When your story has reached its conclusion, make sure you have a “sign off” Snap. Story Modifiers Sprinkle a few of these elements into your Snapchat Stories to make them more interesting. • Jeopardy, conflict, and obstacles • Humor • Anticipation • Surprise/reveal • Participation For Snapchat Story content ideas, view this presentation on SlideShare. Want more Snapchat tips? Check out The Social Lights’ blog: http://thesocial-lights.com/subscribe/

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How To
Create A
Highly Engaging
Snapchat Story

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Snapchat is
boomin’…

3. © 2016 The Social Lights® LLC
Snapchat Stats
150 million daily active users (more than Twitter)
1 billion+ Snaps are sent every day
41% of 18-34 year olds in the U.S. use Snapchat daily
10+ billion video views every day on Snapchat

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Want to capture
attention on
Snapchat?

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Then you need to
learn how to create
an engaging
Snapchat Story.

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These tips will
make it much easier
to create better
Snapchat Stories.

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A (major) 🔑 to great
Snapchat content is
understanding
story structure.

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What is a Snapchat Story?
- Public photos or videos of up to
10 seconds in length.
- Snapchat Story content can be
viewed for up to 24 hours after
publishing before it expires and
disappears.

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Here’s how to
structure your
Snapchat Story.

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Snapchat Story Structure
Beginning
Where are you? What are you doing? Who are you?
Middle
This is the core of your Snapchat Story and the main
reason why you are doing a Snapchat Story.
End
Every story must resolve. When your story has reached
its conclusion, make sure you have a “sign off” Snap.

11. © 2016 The Social Lights® LLC
Story Modifiers
Sprinkle a few of these elements into your Snapchat
Stories to make them more interesting.
• Jeopardy, conflict, and obstacles
• Humor
• Anticipation
• Surprise/reveal
• Participation

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What should my
Snapchat Story be
about?

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Snapchat Story
Content Ideas

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Simply ask your audience
for questions around a
certain theme, then
provide quick answers.
Q&A

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The “takeover” of your Snapchat
account could be from an
influencer or an employee at your
company. Takeovers are a great
way to gain Snapchat followers,
especially if the person taking
over your Snapchat account tells
their followers to follow you.
Takeover

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Show people what life is
like at your company,
whether it’s how
something gets made or
going backstage at an
event.
Behind-the-Scenes

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We’re all a little curious
what it’s like to live a day
in someone else’s shoes.
Take people on a day-in-
the-life journey.
Day-in-the-Life

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Giveaways are popular no
matter the medium. If
you’re launching a new
product, you could share
about the product and
conclude with a link to
enter a giveaway.
Giveaways

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If you have a lot of local
followers, do a scavenger
hunt for a prize. When
someone finds the prize,
make sure you share a photo
(with or without the winner)
that lets people know the
prize has been claimed.
Scavenger Hunt

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Get to know your
audience better by
providing an entertaining
way for them to share
feedback.
Polls

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1. Tell people you need help making a choice or
want to know what they prefer.
2. Share all of the options.
3. Tell people to vote by screenshotting their
choice.
4. Introduce the options one by one with a photo
that lasts at least 6 seconds, ensuring people
have enough time to take a screenshot.
How To Do a Poll

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Teach people something
new! Do a step-by-step
tutorial through how
something gets made. At
the end of the Snapchat
Story, provide the list of
steps in a single Snap for
people to screenshot.
Tutorials

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Pose a question to your
audience and request
they share their own
experience.
Question and Response

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1. Try different story ideas.
2. Pay attention to what resonates
(what is the drop off in views from your
first Snap to your last in a Story?).
3. Do more of what works.
Next Steps

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