Pitch deck for Tastr.me

1. Welcome 1
Get rewarded for doing what you love online.

2. Problem 2
Markups on boutique “designer” apparel and
accessories average 60% above wholesale.
Retailers are required to charge these markups to
cover operating costs and drive revenue.
Troubling economic times are leaving consumers
with fewer ways to save money.

3. Solution 3
A social commerce platform where users can
earn product discounts of 40-50% off by curating
the web’s best content, from health to world news,
to technology and DIY.
SHARE ENJOY EARN
CONTENT CONTENT DISCOUNTS
from across the web based on your interests on the hottest brands

4. Market Validation 4
$161.5 billion dollars spent on e-commerce.
-Forrester Q4 2011
$224.2 billion predicted 2012 e-commerce market
size. -EMarketer Q4 2011
59% of internet users access a social network every
month. Q1 started with 36%. -comScore Q4 2011
2.8 billion active social network accounts.
-Forrester Q4 2011

5. Addressable Market 5
Total Addressable Market (TAM)
We’ve calculated the total addressable market to be $600 billion USD; the total amount
spent worldwide on e-commerce in 2011.
Segmented Addressable Market (SAM)
The segmented addressable market is calculated to be $75-100 billion. comScore
estimates that 1.2 billion people are registered on social networks. The firm estimates
social commerce will be a $180-300 billion market by 2015.
Share of Market (SOM)
We estimate $2-4 million in sales within two years of operation. This factors in total social
networking users, total e-commerce sales for 2011, projected market growth, and other
factors.

6. Product 6
DISCOVER CONTENT SHARE CONTENT EARN DISCOUNTS!

7. Use Cases 7
How would one use this service?
Most practical:
1. As a rich, beautiful alternative to an RSS reader; one that
rewards activity across various verticals.
2. As a supplement to one’s daily content consumption
methods.
3. As a website for saving significant amounts of money on
products from popular brands; as well as for discovering from
others.

8. AFFORDABLE
Competition 8
NO DISCOVERY DEEP DISCOVERY
EXPENSIVE

9. Competitive Advantages 9
STEEP DISCOUNTS DESIGN & BRAND
Aggressive discounts to rival competitors. Simplified, compelling brand and design strategy.
EASE OF USE SHARING INCENTIVES
Two core user experiences; content Incentivized sharing to Facebook and Twitter.
discovery and e-commerce.
PRODUCT VARIETY AVAILABILITY
Unique, high-quality e-commerce product offerings. Product demand/supply based availability.

10. Business Model 10
1. Commerce - Tastr purchases products at wholesale pricing,
then charges a 10-20% markup; this is in comparison to the
market standard of 60% markups. Targeted boutiques with
discounted wholesale pricing being researched.
2. Brand marketing - Tastr is researching future brand
marketing techniques, including featuring branded news stories
on the dynamic user homepage. Revenue model to be
determined.

11. Team 11
Tom Maxwell - Founder & CEO
- Most recently worked at Lockerz.com from May 2010 to December 2011.
- Two years of experience in the startup e-commerce space.
- Direct experience working with startup executives, including Lockerz CEO Kathy Savitt.
- Hardworking, passionate entrepreneur.
Kelly Ryder - Lead Design
Over 10+ years of brand development; website development with strong focus on UI & UX; Wordpress CMS
integration; and Javascript development. Most recently worked at Lockerz.com as a front-end web developer.
Mason Long - Chief Technology Officer
Over 6+ years of experience in web development,
including, but not limited to, Javascript, PHP, and CSS.
Other development experience includes strong
knowledge of tools including Selenium and PHPUnit; as
well as back-end API’s including REST and SOA.
Mason most recently worked at Lockerz.com as a QA
engineer.
Photograph of Tom Maxwell at the 2011 TechCrunch Crunchies

12. Initial Launch Partners 12
More to be announced...

13. 13
Let’s work together.
Email: tom@tastr.me
Direct Line: (303) 406-1466