1. 1. INFORMATION RESEARCHER - Person # 1
A. What are the major points in the articles you see
above?
The brochure is most used and mis-used tools in
business. It is important to know how to make is and
use it effectively.

2. B. Why is this article important? Write 5 major points in
the article that are important. Write in your own words.
I thought below of those are important. Two types of
brochure design which are different in target of those,
common mistakes that people tend to make, how to
make brochure, things I have to take care, and
brochure's strengths and weaknesses.

3. C. Explain 5 reasons why one should read the above
article when preparing to design an important business
brochure on any topic? Write in your own words.
It will helps to make the purpose and finished products
clear. We will reduce the number of common mistakes
on it. We could know how to make it one by one. We
could remember our customers. And we could make
effective brochure.

4. D. Write a paragraph explaining the common
guidelines that you find in the article above. Write in
your own words.
First we have to know who will see the brochure.
One is made to attract people who do not know
about us, and another one is to explain more details
of our company. On it, we should not use "if" or
"maybe". We always have to use "yes" and
"possible". We also need to explain not only the
function of out products, but also why it is good for
our customer. And last, we should not use long
sentences on it.

5. 2. CONTENT ORGANIZER - Person # 2
A.Explain the overall idea for designing a
technical brochure as is mentioned in the article
above. (50 words minimum)
You should make brochure that will fit business
type. The heading of brochure accent and ensure
adequate others. But the person who interested in
the company. you should give brochure which is
written detailed information on company. You
should write your copy from the customers point
of view. Write the information which is the object
which the customer wants.

6. B. Talk about a brochure that you want to prepare.
Explain at least 10 major points you will include in
this brochure of your choice. What will be the
purpose of the brochure?.
I want to make brochure of University of Aizu. The
purpose of brochure is that the person who doesn't
know to University of Aizu is known. I want to write
about English education, level of education
continuance rate, professor, content of class, track,
a circle, an event during year, establishment, the
entrance examination and commons.

7. C. Write five sentences explaining how a
company should approach the design of a
technical brochure.
Don't use the words, "if" and "maybe" which invite
the possibility of a negative response from the
customer. Your brochure shuldn't be a textbook, it
should be a conversation between friends. Make
sure you phrase any questions in such a way that
the answer can only be "YES". Use ragged right
whenever possible. Write a point which is a clear
benefit to customers.

8. D. Write down five sentences explaining how a
technical brochure should be different from a
tourism-related brochure.
The technical brochure should be write clear-cut
point which is a clear benefit to customers. Don't
write too much contents. Write information dig
down. And thye technical brochure should be write
simply. The technical brochure should publish

9. 3. 3. PLAN DEVELOPER - Person # 3
A. Develop a short concept map using the Concept
Mapping software based on
the article you see above. Pick up the major sentences
and make a concept map.
Submit your Concept Map in Slideshare. Submit the
URL in Moodle.
URL：http://www.slideshare.net/TheUeShita/week4-a

10. B. Develop a short concept map explaining how the
following website works.
Submit your Concept Map in Slideshare.
http://www.printplace.com/printing/brochure-
printing.aspx
URL：http://www.slideshare.net/TheUeShita/week4-b

11. C. Write down the definition of 5 major key words
that are used in the concept map.
product knowledge
provides
information
the customer
attract attention

12. D. Write down three major questions that might
explain the major argument or information in the
the article you see above.
what is "basic brochure design"?
who see web brochure?
what information the customer who see web
brochure want ?