Learn about the basics of PPC Advertising using this simple guide from the web design and internet marketing company, Urban Media.

1. A Beginners Guide To... Pay Per Click Advertising

2. What is Pay Per Click Advertising? - Pay Per Click Advertising (PPC) is an efficient method of driving relevant traffic to your website. It allows your company to advertise to a vast audience and only pay when those who are truly interested in your product click on the link to enter your website. It is important to ensure that you maximise the amount of actual customers from the potential customers that click on the links, the following slides show the basic details on setting up a PPC campaign and some do's and don'ts to consider. Alternatively you can ask an internet marketing company such as Urban Media, to manage your campaign. - www.urbanmedia.co.uk

3. How to Acquire and Manage a PPC Campaign There are many websites and companies offering PPC advertising however the most popular is Google. Adverts can be obtained and managed simply through the use of Google AdWords. Your listing will then appear at the side or top of Google search pages when potential customers search for one of your key terms. - You will only be charged each time someone clicks on your link and prices are based on the popularity of specific search terms. Using AdWords you are able to set a budget; adverts will stop appearing once this amount has been used then reappear when the next period starts (daily). - www.urbanmedia.co.uk

4. Top Tips: Do’s Analysis: > Competitor research is essential before creating your adverts. To create the most relevant traffic to your website it is key that you find out what works and doesn’t work for other companies and also what the customers are looking for. - Relevance: > The page that visitors land on must be relevant to their search. Target different keywords for different pages of your website to avoid potential customers moving away from your website as they cannot immediately find what they are looking for. - Unique and Specific Campaigns: > It is important that different campaigns are set up when there is more than one country or type of product to be targeted. This means adverts can be more specific and relevant for your potential customers. - Tracking: > All PPC campaign should be tracked so you can check they are proving to be successful and efficient. It also allows you to see what is working and what keywords or adverts may need to be worked on. - www.urbanmedia.co.uk

5. Top Tips: Don’ts Use of general keywords: > The keywords you use should be specific to attract customers that are more likely to make a purchase on your website and increase profit maximisation. For example refrain from using very general keywords such as 'cars' if you only sell fords. - Use of unappealing words: > Your advert should be concise and persuasive. Potential customers will lose interest if adverts are full of unappealing words and incorrect language thus making the advert ineffective. You may wish to hire a copywriter to create suggestions. - - Clumsy Design: > The design of your website is also very important. Once you have attracted the customer and they have chosen to click on your advert, it is important the site is quick to load and easy to navigate. The landing page should be sleek and straightforward to keep the interest of the potential customer. www.urbanmedia.co.uk

6. Want to learn more? Urban Media are a Buckinghamshire, UK based Web Design & Online Marketing Company. @TheUrbanMetro Youtube.com/TheUrbanMetro Urbanmedia.co.uk/blog.aspx www.urbanmedia.co.uk