A quick and easy guide on how to use a personal profile on LinkedIn. It also contains statistics about Australian LinkedIn users.

1. How to use LinkedIn

2. LinkedIn is the world’s largest professional network
It has 175 million profiles worldwide
Users are generally older, more educated, and
more affluent than Facebook and Twitter users

3. LinkedIn in Australia:
-Top 3 industry sectors represented on LinkedIn:
IT, Financial Services and Accounting
-Top 3 companies represented by employees on
LinkedIn: Telstra, National Australia Bank and
Commonwealth Bank of Australia
-Number of Entrepreneurs: 313,734
-Number of Chefs: 5399

4. LinkedIn in Australia:
Penetration of population: 15.24%
Worldwide position: 9
Penetration of online population: 19.03%

5. LinkedIn users in Australia:
Nearly 3.5 million users
Female: 42.4%
Male: 57.5%
18-24: 22.4%
25-34: 34.8%
35-54: 35.3%
55+: 7.5%

6. 1. Make a good impression

7. LinkedIn ranks higher than all other profiles on
Google, including other social networks and
website builders

8. - Make it personal: you are not your company
- Share your strengths and your goals
- Write a weekly update
- Be active, not intrusive

9. 2. Organise your profile

10. - Get a vanity URL
- Connect your Facebook and Twitter account
- List your skills
- Make your profile available for public searches

11. - Check who's viewing your profile
- Add apps (Slideshare)
- Use your main email address for your profile so
you'll always be in the loop (just for notifications -
you don’t have to make it public)

14. 3. Get connected

15. - Find people you went to school with and who
share alumnis
- Find colleagues and suppliers (former or current)
on company pages
- You can exchange mail messages (inmail) before
you accept an invitation
- You don't have to accept every invitation that you
receive: quality is more important than quantity
- Don't connect with people you don't know saying
you are a friend

16. - Add your email address and phone number to
your profile to make it easy to contact you
- Add your LinkedIn URL to your email signature
- Download all connection details in your
smartphone address book with LinkedIn mobile
app
- You can include email addresses in your address
book, but remember they are opt-out email
addresses (don’t spam)

18. 4. Put your name out there

19. - Join groups - or start your own
- Answer to questions and don't be afraid to ask
questions or start a conversation
- Write recommendations for people you value

21. - When you meet new people, use LinkedIn to
connect and get to know more about each other
- Invite others to join you at events that you’re
attending or organising via LinkedIn Events

23. And don’t forget...
- Be nice, share, and say thank you
- Don’t do anything you wouldn’t do in real life
- Use common sense!

24. Thank you
Profile linkedin.com/in/massimogalardi
Company linkedin.com/company/the-white-room-agency

25. References
LinkedIn Ads
http://au.press.linkedin.com/node/1159 - 14 March 2012
http://www.socialbakers.com/linkedin-statistics/australia
http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/