SmartrMail is an email app on Shopify specifically for ecommerce stores. By George Hartley @ SmartrMail Top 5 Growth Tips 1. Content 2. Remarketing From Content (Facebook and GDN) 3. Affiliates 4. Automated Onboarding Flow (Email and in-app) 5. Demos + Support

1. 5 Tips From
Growing
SmartrMail

2. Who Are We?
● SmartrMail is an email app on Shopify specifically for ecommerce stores
● Stores use us to send better automated emails to get more sales
● We launched in March 2016
● Team previously founded Australia’s largest art marketplace, Bluethumb
Our 5 Tips for growing from 0 to 3000 installs, sending 400mill+ emails.

3. What Hasn’t Worked (So Far)
We’ve tried lots of growth channels, most haven’t work:
● General Search Term PPC
● Facebook Ads to Cold Audience
● Twitter, LinkedIn Paid Ads
● Sponsored Blog Reviews (may work, it’s very blog dependent)
● Content Driven Email Marketing (oh no!)
So what is working?

4. Top 5 Growth Tips
1. Content
2. Remarketing From Content (Facebook and GDN)
3. Affiliates
4. Automated Onboarding Flow (Email and in-app)
5. Demos + Support

5. 1. Content Marketing
Write long form, deep ecommerce content.
● Improves SEO
● Support content with boosted social ads
● Choose a few key categories ahead of time
● Reach out to similar Shopify app for cross
posting and audience sharing
● Currently drives 20% of growth
Pro tip: Comparison pages vs competitors also
work well (good for SEO).
Tools:
● Ghost Blog ghost.org
● Post to inbound.org, growthhackers.com
● Reuse popular content in your onboarding
campaigns (use GA)
● Approach the best freelance writers from
other blogs if you don’t have time to write
content (ave rate is 15c per word).

6. 2. Remarketing
Remarket to your site’s visitors
● Facebook Custom Audience Ads
● Google Display Network Retargeting
Tools
● Facebook Ad Manager
● Adwords
● Adroll Display Remarketing
● Track spend/conversions with
attributionapp.com

7. 3. Affiliates
Set up a partner network of app devs and
agencies
● Set up a generous affiliate program
● Reach out to Shopify specific web
developers and marketing agencies
● Look through Shopify Expert lists
● Demo to agencies
● Focus on building great features for
agencies
Tools
● Shopify Expert List
● Upwork.com - list cleaning
● Gmail - (or Mailshake if you want to
automate it)
● Refersion - tracking Affiliate payments
refersion.com

8. 4. Automated Onboarding
Set up onboarding flows for new users to guide
them towards your goal
● Email + in app
● Focus on each stage in user journey
● Triggered in-app messages based on user
behaviour
● We aim to push new installs to first use
Tools
● Intercom - triggered emails and messages.
● Calendly.com - for booking demos.
● Zapier - stopping email once a user has
booked a call

9. 5. Demos and Support
● Demos convert to paying 90% of the time
● Book calls in Calendly and use Zapier to
automate ending the sequence
● 80/20 rule for listening vs talking
● Great support is a feature
Tools
● Intercom
● Calendly
● Zapier
● Appear.in (free) - video calls
● EverWebinar - automated Onboarding
webinar

10. Connect with us!
Let’s chat about cross marketing, partnering or integrations :)
George - george@smartrmail.com
Josh - joshua@smartrmail.com
@smartrmail
smartrmail.com