TECH2002 Studies in Digital Technology Lecture Week 2

1. Marshall McLuhan 2 TECH2002 Studies in Digital Technology Lecture Andrew Clay

2. If ‘the medium is the message’, what kind of message is the internet?

3. Recap: Being Digital ‘The shift from atoms to bits is irrevocable and unstoppable’ (Negroponte, 1996, p.4)

6. CD Mixtape task http://www.independent.co.uk/arts-entertainment/music/features/in-the-mix-the-rebirth-of-the-mixtape-866759.html

7. Radiohead In Rainbows : new music culture? New connections between music artists and fans Remix culture – officially sanctioned large-scale sampling – consumption becomes an act of production

8. Novel ways of distributing music Digital downloads become ‘ ordinary’ data with no obvious physical presence or aura Live performance experience and physical formats become special

10. Remix producer James Rutledge (aka Pedro) made a four hour remix of Radiohead’s track ‘Videotape’ only available on a single copy VHS tape. with video visuals by Philip M Lane and cover art by Jacob Blandy.

11. “ I initially had the idea of doing a long remix when I was listening to Videotape on a train journey," Rutledge explains. "I kept repeating the track on my iPod and I remembered how I used to make tapes that had the same track recorded 10 times on one side of a D90 if I liked it a lot. I wondered what I would do if I was asked to remix the track, and came to the conclusion that I would extend it into endless ambience." The inspiration for the resulting remix was to be found within the source material. "As I got more into the lyrical content of the track I thought of the VHS format as being perfect for the remix. Then the four-hour thing started to creep in. I just thought it was kind of funny and so extreme. Plus, there was a certain irony in making an undownloadable version of a track from an album that was originally only available as a download” (James Rutledge) http://www.guardian.co.uk/music/2008/apr/05/popandrock

21. del.icio.us – social bookmarking

24. Flash mobbing

25. use yourself as a medium ‘ The recent phenomenon of flash mobs…emphasizes the power of the internet to form connected and highly invested interest communities that can move seemlessly from the virtual to the real world’. (Marshall, 2004, p.56)

26. Blogging Antimob.com ‘ the weblog is an elaborate presentation of the self…in forms that were once the preserve of the media industry’. (Marshall, 2004, p.56)

34. Wiki technology media non-commercial, collaborative audience as participants wiki websites technology user-editable Web pages servers, browsers, websites collaboration open source freedom democracy non-profit

35. http://c2.com/cgi/wiki?WelcomeVisitors

36. Wikipedia

38. ‘ In February 2007, Penguin Books and De Montfort University launched ―A Million Penguins, a collaborative novel open to anyone who wanted to help write it. The novel was to be created on MediaWiki, the same software as Wikipedia, with a similar ethos of collective authoring but the added spice of a risky experiment in the heartland of commercial publishing. ― “Can a community write a novel?” asked Penguin Digital Publisher Jeremy Ettinghausen. ―Let’s find out…” ’ (Mason and Thomas, 2008, p.1)

49. Bibliography Bolter, J. and Grusin, R. (1999) Remediation: Understanding New Media , Cambridge, Mass., MIT Press. Flew, T. (2008) New Media: An Introduction (3 rd Edition) , South Melbourne, Oxford University Press. Jenkins, H. (2006) Convergence Culture: when Old and New Media Collide , New York, New York University Press. Lacey, N. (1998) Image and Representation , Basingstoke, Macmillan. Leadbeater, C. (2008) We Think [WWW] Available at http://www.charlesleadbeater.net/cms/xstandard/Rev%20Ch%20Two.pdf (Accessed 3 October 2008). Levinson, P. (1999) Digital McLuhan , London, Routledge. Lister, M. (et al.) (2003) New Media: A Critical Introduction , London and New York, Routledge. McLuhan, M. (1964) Understanding Media , New York, Mentor. Marshall, P. D. (2004) New Media Cultures , London, Arnold. Mason, B. And Thomas, S. (2008) A Million Penguins Research Report [WWW] Available at http://www.ioct.dmu.ac.uk/projects/amillionpenguinsreport.pdf (Accessed 9 October 2008). Mockler, T. (2004) The Medium is the Message [WWW] Available from http://www.mcluhan.ca/umsymposium/index.phtml?ac=view&id=1[Accessed 7 th October 2004]. Moores, S. (2005) Media/Theory: Thinking About Media and Communications , London and New York, Routledge . Manovich, L. (2001) The Language of New Media , Cambridge, Mass, MIT Press. Negroponte, N. (1996) Being Digital , London, Coronet. O’Reilly, T. (2005) What is Web 2.0: Design Patterns and Business Models for the Next Generation [WWW] Available at http ://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what- is_ web-20.html (Accessed 11 October 2006). Tomlinson, J. (1999) Globalisation and Culture, Chicago, University of Chicago Press. Weinberger, D. (2002) Small Pieces Loosely Joined [WWW] Available at http://www.smallpieces.com .