1. Professional
Communication

3. ,2553
,7
1.
2.
3.
4.

5. 1.
2.
3.
4.
5.

6. 1.
2.
3.
4.
5.
6.
7.
8.

7. •
•
•
Communication
•

8. • (Aristotle)
(Rhetoric)
(Communication)
(Search for all the available means of
persuasion)
• (Edward Sapir)

9. • (Warren W.
weaver)
• (George A. Miller)

10. • James W. Neuliep
Process
Dynamic
Interactive
Transactional
Symbolic
Intentional

11. Communication
(Process)
(Message)
(Sender) (Receiver)
Sender (Channel)
Process Channel Message ChannelReceiver

12. •
WHAT
- To Inform
- To
Persuade
- To
Educate

13. - (To
Understand)
- (To Decide)
- (To Learn)
-
(To Enjoy)

14. SMCR

15. (Process)

16. Sender
Message
Channel
Receiver

17. Sender

18. Communication Skills
Attitudes
Knowledge
Position within a Social Cultural

19. (Communication Skills)

20. –
–
–
–
–

22. Attitudes
Attitude toward
self
Attitude
toward subject matter
Attitude toward
receiver
Aristotle

23. -
-

24. Position within a Social-Cultural
System

25. 5
1.
2.
3.
4.
5.

26. Message

27. Message Code
Message Content
Message
Treatment

28. Message Code
Code

29. (Message Content)

30. (Message Treatment)

31. Channel

32. -
-

33. -
-

34. -
-
-
-
-
-

35. Receiver

36. - (Communication
Skills)
- (Attitudes)
- (Knowledge)
-
(Position within a Social Cultural

37. The Berlo Model SMCR
Model
S M C R
Sourc Mess Chan Recei
e age SEEING
nel ver
ELE STRU HEARING
MEN CTUR
C C
TS
O E O TOUCHING
N
TREA D SMELLING
T
TMEN E
E
T TASTING
N

38. 




39. •
Chickering and
Gamson,1989
,2544)
• 1.
•
•

40. • -
•
•
•

41. •
•
•
•
•

42. •

43. ,2544
•
•
•
•
•
•
•
•
•

44. •
•
•

45. :
•
•
• Mc Quail , Denis . Mass Communication
Theory : An Introduction . London : Sage