Companies in Focus-2020

OrrtusTechnologies
FOUNDER & DIRECTOR
SAMAD
WASEEM
VOLUME09ISSUE07YEAR2020
COMPANIES
IN FOCUS
2020

THE
EXPERIMENTAL
YEAR
ight months into the pandemic and the world seems to
Ehave settled around it. Yes, we are still waiting for the
vaccine to arrive and we are still following all the
precautions that we can. However, it also seems that we have
accepted the fact that the pandemic is still here but life must go
on.
So, after months of inertness and anticipation, corporate,
private and public offices are gradually trying to return to
normalcy. However, this time the normalcy is different. While
we always expect change and technological disruptions to
modify the way we work, this time around, we were in for some
surprise.
In the Indian context, work meant religiously going to the office.
If you are not in the office, you are probably not working
enough. For Indians, the pandemic came as a cultural shock
when suddenly, a wish many were pleading for, came true. All
those who wanted to work from home (WFH) and those who did
not, were given the chance to work from home. In all, it was a
great experiment that the corporate world and government had
no option but to take.

From the
EDITOR
The first month was mayhem, to sum up, as the
company administrative heads were still trying to figure
out the how’s of the new working model. The IT
industry, in these terms, was better prepared than most
of the sectors as WFH was already being implemented
in a limited manner. The manufacturing industry was
hard hit because machines ca not really be
manufactured/run from home. Productivity, always a
buzzword in the corporate lingo, suddenly found new
meaning and formulae with flexible working hours.
In the following months, things did settle down, with IT
making a comfortable switch to long-term WFH.
However, the industry had to let go of many human
resources that it could not fit into its scheme of things.
The manufacturing industry realized that automation is
a good thing and that its people can work in shifts and
rotations to maintain social distance and keep the
company running. Also, most of the companies have
now shifted to a hybrid mode of working. This means an
effective shuffling of resources to keep the productivity
at max and physical contact of resources at a minimum.
To summarize, the lockdown has actually been a reset.
Companies who managed to see beyond the looming
threat and geared up for the transition ahead are
gradually adapting and will eventually manage to rise
and restore their status in the new normal. Those who
did not have either vanished or are waiting to be
written-off. However, time is subject to change and who
knows with a little effort, many would rise like a
phoenix.
In this edition of Insights Success, we present
“Companies in Focus 2020”. These companies held on
to their dreams, grit and people and are already reaping
the benefits. Striding through tough times, they have
stood up for themselves and a few for others as well.
On the Cover, we have Orrtus Technologies. Orrtus
started working on blockchain-based solutions for the
Education, Financial, Oil & Gas and Health care sectors
but found itself on a backfoot. The company re-worked
on itself to rise again with a renewed vigour and
focused areas of interest i.e. the education and
healthcare sectors.
The edition also features Bubble Network, a boutique
Digital Agency offers digital and creative solutions to
E-Commerce & B to B Brands across India and UK;
Creative Corner, a bootstrapped company that is one
of the finest solution providers that cater to every
business need; Edubull, India’s largest online learning
platform with content for every learner; OGEN
Infosystems Pvt. Ltd, an award-winning, innovative
Website Designing Company in India that helps other
businesses to be digitally proficient in the market; and
Space Kidz India, an organization creating young
scientists for the country and international experiential
learning for students in the field of science, technology,
art, and culture.
Do go through the articles curated by experts and our
in-house editors.
Stay Safe! Keep Striving!
Sneha Sinha
sneha@insightssuccess.com

ORRTUS
TECHNOLOGIESUnleashing the power of Blockchain-based Solutions
08
Case Study
MMR, Pune Saw Highest
Festive Housing Sales Boost
in Last 5 Years
Expert Speaks
AM Estate
Developers
ARTICLE
Risk free Attendance
Contactless Attendance
System: A Risk-Free Way
to Mark Your Presence
Post Covid
30
24 38
CASE STUDY CXO
COVER STORY

Bubble Network
Offering Simplified Digital
and Creative Solutions
Creative Corner
Promoting Efficiency
in Performance
and Delivering Success
Edubull
Providing the Best
Learning Experience
and Technology
Space Kidz India
Experiential Learning
for the Young Scientists
OGEN Infosystem
On a Mission to Help
Small Businesses
Affected by COVID-19
26
34
40
20
16
C O N T E N T S

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Editor-in-Chief Sumita Sarkar
Managing Editor Sneha Sinha
Quality Assurance Team Abhishaj Sajeev
Contributing Editor Darshan Parmar
Art & Design Head Asha Bange
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Co-designer Priyanka Rajage
Sr. Business Development Manager Megha Mishra
Business Development Manager Nandan Deshpande
Asst. Manager Ashwini Pahurkar
Business Development Lead Tejaswini Whaval
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SEPTEMBER, 2020
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Management BriefCompany Name
Ram Krishna Venigalla
Founder
Ogen
ogeninfo.com
Girish Sharma
Founder
Orrtus
orrtus.com
Srimathy Kesan
Founder
Samad Waseem
Founder & Director
Bubble Network
Edubull
edubull.com
Space Kids
https://www.spacekidz
india.in/
Creative Corner
Abhijit Jha
Co-founder,
R v Prasad
Co-founder
A boutique Digital Agency offers digital and creative solutions
to E-Commerce & B to B Brands across India and UK.
A bootstrapped company that is one of the finest solution
providers that cater to every business need
India’s largest online learning platform with content for every
learner
An award-winning, innovative Website Designing Company in
India that helps other businesses to be digitally proficient in the
market
Orrtus brings the power of blockchain-based solutions for the
Education, Financial, Oil & Gas and Health care sectors.
An organization creating young scientists for the country and
International experiential learning for students in the field of
science, Technology, Art, and Culture.
Sahaan Suman K
CEO
F cuso
Companies in
2020

ORRTUS
TECHNOLOGIESUnleashing the power of Blockchain-based Solutions
Research and
Development is
Orrtus’ forte
and what separates
it from the others
“ “
COVERSTORY

E
ver since blockchain broke
into the technology
firmament, it has been touted
as the most secure and robust
technology that is practically
unalterable by design. Originally
invented to serve as public
transaction ledger of the first digital
currency, bitcoin, it solved the
double-spending problem. The
secure design has since inspired
several other applications, cutting
across a gamut of industries.
Companies—both established and
startups—have been leveraging this
technology to solve issues that
plague different sectors. With
blockchain at its core and a vision
set on filling the gaps in the
education and healthcare sector,
Orrtus Technologies has been on a
journey of ascension since 2011.
Initially, Orrtus started working on
blockchain-based solutions for the
Education, Financial, Oil & Gas and
Health care sectors. As it happens
with start-ups, stiff competition,
financial constraints, and employee
issues weighed heavily and put
services on a temporary halt. But
the thing with entrepreneurs is that
they never give up. So in 2019, team
Orrtus was back with a renewed
vigour and focussed areas of
interest i.e. the education and
healthcare sectors.
A Cut above the Rest
While several companies try to ape
what is already being offered in the
market at a lower price, Orrtus
believes in trying to find the gaps in
tech platforms and fill it in. Research
and Development is Orrtus’ forte
and what separates it from the
others.
Instead of re-inventing the wheel,
the company tries to fathom the
pain points that people encounter
while utilizing the available tech
resources for their business. Its
focus is to help customers achieve
their goals and optimize their
business processes by empowering
them with reliable custom software
systems.
Education and the New Normal
Currently, where a pandemic has
pushed the countries of the world
indoors, a new understanding of
how things will be in the future has
dawned upon the industries. The
‘new normal’ as it is being called,
advocates for remote working and
dependence on technologies that
can assist in letting the world go
online. However, when things go on
the web, security and elimination of
risk factors is a priority. With
Blockchain and Artificial
Intelligence, Orrtus is making this
possible.
For the Education Sector, Orrtus is
working on integrating Blockchain
with AI to validate the credentials of
candidates and sorting to give them
the best possible opportunities.
Right now the grey areas for
educational and recruitment
services lie with the authenticity of
data, verification of background,
multiple identity repositories,
inefficient service delivery, and the
risk of data compromise during
transmission. With Orrtus’
solutions, Universities, colleges, and
workforce training providers can
start issuing digital and verifiable
credentials to their students.
Orrtus develops solutions that can
help students find the perfect choice
of higher and vocational education
based on their interests and
capabilities. The company is also
addressing the gap between
academics and the business world. It
has roped in third party tutors who
can get students ready for their jobs
by addressing the skills that
academic institutes could not
address.
Care for the Elderly
The second area of focus for Orrtus
is care for senior citizens. According
to the Indian Census, 2011 data,
With Orrtus’
solutions, Universities,
colleges, and workforce
training providers can
start issuing digital and
verifiable credentials
to their students
“ “
F cuso
Companies in
2020

As the Founder and Director of Orrtus
Technology, Mr. Samad Waseem’ entrepreneurial
journey has been full of ups and downs. He took
each day as a learning experience that has helped
shaped his personality, focus, and his vision for the
company. It was through hits and misses of the past
that he could come up with the focus areas for
Orrtus and has put the company on a growth
trajectory since then.
For Mr. Samad, the journey has just received the
impetus that he was looking for. He believes that
entrepreneurship does not come easy and one has
to give it all to succeed. Sharing his experience with
fellow and future entrepreneurs, he says, “A proper
study of the market one is trying to enter into is
crucial. Take time to study what you are trying to
sell or introduce in the market. Equally crucial is
picking up people who you are conﬁdent about.
The right kind of people will always push your
company in the right direction.”
Mr. Samad also looks after the operations of an
NGO that is currently helping people with food and
shelter amid the testing times.
ABOUTTHELEADER
Focus
Companies in
2020

almost 15 million
elderly Indians live on
their own. And in an
independent survey,
about 88.5 percent of
the elder needed
regular healthcare
services to ensure
that they live an
independent life at
this age.
With Orrtus’
solutions, remote
monitoring of elderly
and patients and
general is feasible. The
company aims to give
100 percent service to
monitor entire health and its
ﬂuctuations of the elderly. The solutions
X
can track their health status 24 7 and
raise alarms in case of emergencies.
Transforming Supply chain and e-
Commerce
Consumers all over the world are now
hooked to Commerce business to fulﬁl
their consumables needs. e-Commerce is
witnessing unprecedented growth and is
backed by Logistics and Supply Chain for
a seamless functioning. Blockchain,
which was developed as an online ledger,
can elevate the e-Commerce business to
new heights. With proper
implementation, it can make tracking
and monitoring of inventory and
maintaining transparency is transaction
thus increasing trust in the system.
Orrtus is working to make the
technology feasible for the industry
which can potentially transform the way
payments and monetary transactions
are done, making them more secure,
transparent, and irrefutable. Blockchain
can effectively make e-commerce
platforms secure, reduce the cost-to-
consumer in the payment network, and
make data like client data and reviews
more genuine and reliable.

Working at Orrtus
The management at Orrtus
Technologies believes in
empowering and trusting its
employees for positive outcomes.
The employees are made aware of
their roles and responsibilities and
are expected to complete their tasks
on time. They are given ﬂexibility in
terms of working hours. A
compassionate and friendly working
environment ensures that
employees themselves take on the
onus and align their work on the
lines of the company’s vision.
Expanding the Offerings
Orrtus Technologies has created
other divisions and several
developmental programs are in
the ofﬁng. The main focus,
however, is utilizing the potential
of Blockchain in projects and go
global with the solutions. The
current pandemic has delayed the
program, but the team is positive
about getting back on track and go
global.
Coming years will also see Orrtus
providing solutions for the logistics
industry. With e-commerce on a rise,
it is imperative that the logistics
industry, which forms its backbone,
will need solutions that are safe,
secure, provide easy traceability, and
are transparent.
Mr. Samad and his team sense a huge
opportunity here and are already
working on the solutions and values
that they can add to the industry.
With Partners in KL Malaysia, Dubai
UAE, strategic presences in Europe
Africa, and Australia and key
partners in several countries, Orrtus
is uniquely positioned to provide
focused solutions and expand in the
coming year.
Our focus is to
help customers
achieve their goals
and optimize their
business processes by
empowering them with
reliable custom
software systems
“ “

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E-commerce and B to B businesses are
the most challenging sectors to provide
a good ROI on investment to clients,
Bubble Network’s vision has been to
becoming the pioneers in digital
marketing solutions for these two
industries in India.
CEO, Sahaan Suman K explains
more about the Bubble Network.
At present, what are your company’s
range of services or offerings?
Driven by creativity and backed by
technology, the agency provides
services from Branding, Website
Development, SEO/SEM, Email
Marketing and Performance ads on
google and Social Media. However all
these services are offered specifically
for Ecommerce and B to B businesses.
How is your company strategizing to
sustain competition in your
respective industry?
In a country like India, marketing
agencies are found in every other street
corner, from digital marketing to Social
media, making it only more difficult
for brands to find a good agency
partner. Days where marketing was
about merely technical digital skills or
creativity alone is far gone, media is
saturated and end consumers have
gotten smarter, most agencies today are
the jack of all trades but king of none.
There are two primary ways we sustain
competition, firstly different industries
require very specific skillsets to
achieve a good ROI for the client’s
investment. Our decision to stick to
only two specific industries
(Ecommerce & B to B) has deepened
our expertise in the space than most
Bubble
NetworkNetworkOffering Simplified Digital and Creative Solutions
WE CONSIDER
OURSELVES
CRAFTSMEN OF
DIGITAL STRATEGY
AIMED AT
CREATING AN
UNBREAKABLE
BOND BETWEEN
A BRAND AND ITS
CONSUMERS
“
“
VOLUME - 09, ISSUE - 07, 2020
Focus
Companies in
2020
Being on the Digital Medium is
the first step for business to
capture the imagination of
prospective clients. However, just
being there isn’t enough. Businesses
need to grow their network, leverage
technology and build a strategy that
can help them grow digitally and
finally flourish. For such specific
needs, they reply on digital agencies
that are adept at crafting customized
digital solutions for clients.
Bubble Network , a boutique Digital
Agency offers digital and creative
solutions to E-Commerce & B to B
Brands across India and UK. Its
expertise lies in understanding
Customer purchase behavior and use
Technology, Strategy and Creativity to
help build a concrete and tested digital
strategy allowing businesses to achieve
their KPI’s such as Lead Generation or
Online Sales.
Bubble Network acts as a digital
Springboard for brands struggling to
scale or set their digital foundation in
their early stages. From early stages of
website development to running ads, it
has consulted and helped over 250
brands across the globe and achieved 6
figure revenues for multiple clients
time and again.
16 | INSIGHTS SUCCESS

competition. Secondly, technology
changes fast, our constant training
programs and adaptation to new tools
and software has helped us provide
better services to our clientele.
Our multiple case studies of scaling
brands from 0 to six figures within 6
months to year has simply helped us
bring more business as a proven track
record speaks for itself.
What underlying challenges did you
come across in the initial phase (or
continue to face) of your company?
As an entrepreneur failure was
inevitable, I only started moving
forward when I learned to befriend it
rather than fear failure. Since I started
with no capital the initial process was
difficult, more like a chicken and egg
question. What comes first, a client or
an employee?
Lack of a resources slowed down the
process as I had to wear all hats, from
sales, to finding freelancers,
accounting, client management and
simultaneously learning digital tools to
sharpen my ability. However in time I
grew my team and developed a knack
to solve problems faster and provide
better results for clients by genuinely
caring enough to see them win more
than only focusing on a quick buck I
would make.
As an entrepreneur, what is your
opinion on the current COVID-19
crisis and its impact on economy,
employment and human life?
COVID 19 has been unfortunate for all
of us. For the first time in decades we
are going through a situation where
most entrepreneurs are pushed against
the wall to adapt quickly or simply
manage to sustain their operations
during this period. COVID has only
aggravated the existing economic
slump businesses are seeing in the past
2 years in India and this might only
worsen the situation. However it is
important to note that industries which
are more labor intensive or have high
operational costs will take longer to
2020, ISSUE - 07, VOLUME - 09
recover compared to the businesses in
the technology and digital space, who
have been seeing an upward growth in
their revenue since April. The economy
should recover in due time however it
becomes important as individuals to
plan our finances and not make hasty
or huge financial decisions until there
is a certain sense of normalcy back in
the economy.
Being a business leader and an
industry expert, what advice would
you give to the future entrepreneurs
or those who aspire to start their
own ventures?
Don’t Think, Do.
“Network & Knowledge” are by far the
greatest tools known to an
entrepreneur, during your early stages
equip yourself with these two
resources which will set the foundation
for your future business endeavors.
Move outside your comfort zone,
surround yourself with people who
constantly push you to be your best
Sahaan Suman K, CEO
INSIGHTS SUCCESS | 17

self, start experimenting with ideas and execute them
cheaply. I started 6 Businesses with almost no investment
and failed in all of them technically, but got smarter with
each failure. Today the 7th Business I started with no
Investment has grown within 2 years to a team of 20 and
two offices in London and India. Be okay to fail, try new
things and always understand that the first step to making
wealth is to believing that you can!
What do you envision for your company’s future in
terms of growth, expansion or other developmental
aspects?
Ecommerce has been our strongest suit, today more than
ever there are 1,000’s of early stage startups in this country
trying to sell some product or service online. Most of them
end up wasting money and time on trial and error as they
cannot afford good agencies. We plan to create a guidance
and consulting services package for Ecommerce, which
allows them to do it themselves however supported by our
consulting team. Primarily helping them save money, time
and starting right from the beginning. The service includes
everything from what website platform to use, how images
must be shot for conversions, plugins to be added, what
platforms to advertise first, how to run and scale ads and so
on. Our goal is to help a completely new segment of
entrepreneurs start their journey right.
24 year old entrepreneur, Sahaan Suman K is the
CEO of Bubble Network and the Director of SSK
Capital an E-commerce driven investment fund. He
started his first venture at the age of 18, and failed
mul ple mes tes ng small business ideas with
li le or no money during college. He comes from a
lineage of business families, learning fast from his
early days, and made his first mark as an
entrepreneur with a bou que digital agency
‘Bubble Network’ set up in London and Bangalore
which today has serviced over 250 brands
including names like Flipkart, CoWrks, Oberoi and
Olive Group.
Sahaan has also been invited as a chief guest and
key note speaker by mul ple schools, colleges and
pla orms such as the Youth Forum by Coca-Cola
and AIESEC India to address young entrepreneurs.
His journey has been difficult and exci ng as he
built the en re company with no ini al capital to a
team of 20 completely bootstrapped from his
college dorm at Warwick Business School in
England where he started the company.
VOLUME - 09, ISSUE - 07, 202018 | INSIGHTS SUCCESS

C
ompanies—of all sizes—place a priority on
operational efficiency, especially now in these
volatile times. And in order to confront this
rapidly-evolving world, businesses should follow an agile
approach that keeps them flexible, limbers and enables
them to roll with the tides of change so that once the storm
is over, they can float, and continue to stay, at the top.
To achieve the same, many organizations are employing
‘one-size fits all’ solution providers who are an extension to
the company and help in achieving superlative outcomes.
Acting as such an extension and adding value to its
clientele, with knowledge, industry-specific, and customer-
oriented workforce is this company named Creative
Corner. It is one of the finest solution providers that cater
to every business need.
Creative Corner is a bootstrapped company that has
provided various services to many Telugu Associations like
NATS, TANA, etc in the USA. It has also provided its
service to various Educational Institutions, Political Parties,
Restaurants, and Film Production Houses. The philosophy,
‘Facilitating unique approach to your business solutions’ is
central to the company and hence we can say that no matter
what niche one’s business is in, Creative Corner has a
solution for it.
The Revolutionary Thinker
This innovative thought is the creation of Rama Krishna
Venigalla, Founder of the Creative corner. The sheer
guidance of Mr. Venigalla has transformed the company
into a customer-centric and high result yielding company. It
has today, evolved from a small design studio offering small
CREATIVE CORNERPromoting Efficiency in Performance
and Delivering Success

business branding and web design services to a full-fledged
digital agency.
Mr. Venigalla leads the global growth strategies focused on
advancing the company’s objectives and promoting
revenue, growth, and profitability. Over the years, the
company under his guidance has expanded its service
offerings to include not just web and graphic design, but,
also social media campaign management, search engine
optimization, mobile website, and App (Android/i0S)
development. “We are privileged to work with established
blue-chip, big global corporations on one end of the
spectrum and dynamic start-ups at the other,” shares Mr.
Venigalla. He is a receiver of ‘The Best Innovative Graphic
Design Services and IT Solutions Startup’ in ‘The Future
of India Business Awards-2020’, first time in India an
Award Ceremony on Cruise
The All-Inclusive Solutions and Services
We established how Creative Corner boosts efficiency,
minimizes risk, and accelerates the organization’s success.
However, now we need to understand the solutions or
services that enable the company to achieve its aim.
Following are the high-end services that the company
offers:-
• Graphic Design
• Web Design & Development
• App Design & Development
• Digital Marketing & SEO
• 2D/3D Animation & VFX & Title Animation
• Documentaries & Ad Films
• Logo Design/Audio Visualizers/Lyrical Videos
• Branding & Corporate Identity
• Posters/Brochures/Flyers/ Magazines, Visual Portfolio/
Resume
• Infographics/Video Making/Explainer Videos/Animated
Marketing Videos
• Green Screen Videos
• Wedding Invitations & Cover Songs
• Training/Testimonial Videos
• UI/UX Design.
At Par with Industry Evolution
We can now rightfully claim that Creative Corner allows
businesses to be in the ‘see’ however, the increasing
volatility of the market demands industrialists to be
competitive and Creative Corner prepares itself to meet this
volatility by staying updated with the upcoming trends.
It believes though it can be exhausting to keep up with the
constantly shifting trends within one's respective industry,
doing so is the only way to remain on par with competitors.
“As long as one remains aware of the fads and trends
developments, the business can be to re-structured for them
to benefit from it,” commented Mr. Venigalla.
Briefing On What is to Come
An overview of this company gives us the impression that it
is scaled up for continuous growth. Starting from expanding
its services, investors, to geographically expanding the
company has a long way ahead. Mr. Venigalla’s immediate
plan for his company is to build a team of like-minded and
creative people
With respect to its services, the company aims to be a leader
in the field of online marketing along with being one of the
only agencies that can provide complete branding and
marketing solutions to small medium-sized businesses with
services like VFX, Animation, and Film Production. The
company also plans on implementing digital automation
into services that will enable it to offer real-time services.
Hence, it is safe to say that while the company will continue
to offer customer-centric service, the company’s prime goal
will be to maintain the quality of service and its consistency
as it grows.
We at Creative corner,
facilitate unique
approach to your
business solutions
and help you achieve
superlative success
“ “
F cuso
Companies in
2020
2020, ISSUE - 07, VOLUME - 09 INSIGHTS SUCCESS | 21

MMR, Pune Saw Highest Festive
Housing Sales Boost in Last 5 Years
• In Q4 2020, sales in MMR
& Pune set to rise by 36%
& 34% q-o-q respectively –
highest among all cities
• Q3 2020 sales in MMR
stood at 9,200 units, 4,850
units in Pune
• In 2015, MMR & Pune only
cities to see housing sales
rise (by 30% each) in Oct.-
Dec. period against previous
quarter - all other cities saw
sales decline in this period
• 2018 & 2019 saw sales rise
by 7-11% in both western
markets
• Except 2016 & 2017 - when
4th quarter sales declined all
around due to Demo, RERA
& GST - western cities see
highest rise in housing sales
in the festive quarter against
preceding one
Mumbai, 26 Oct 2020: Going
by past trends and current
developments, MMR and Pune
are likely to witness the highest
housing sales improvement
during the ongoing festive
quarter - by 36% and 34%
respectively. In MMR, housing
sales in Q3 2020 stood at 9,200
units, and 4,850 units in Pune.
These two leading western
markets have a major edge over
their other counterparts during
the festive season.
Anuj Puri, Chairman –
ANAROCK Property
Consultants says, “This year,

innovative deals and discounts by developers coincide with
unprecedentedly low home loan interest rates and the
Maharashtra State government’s limited-period stamp
duty incentive – 2% up to December 2020 and 3%
between Jan.-Mar. 2021. The overall financial benefit
amounts to a reduction of anywhere between 7-15% on
the total property cost.”
MMR and Pune vs Others in last 5 Festive Quarters
Usually, the festive (October to December) quarter sees
housing sales across cities improve due to the
auspiciousness of this period. During the ‘shradh’ period in
the previous quarter, many homebuyers abstain from
making purchases. Developers therefore go all out to draw
customers with freebies and discounts in the festive season.
A 5-year analysis of quarterly housing sales growth in the
top 7 cities during the festive quarter against the preceding
one shows that the western markets of MMR and Pune
consistently stood on top.
In 2015, while the other five cities saw sales decline
between 5% to 18% in fourth quarter over previous one,
MMR and Pune both recorded a 30% quarterly growth.
In 2016 and 2017, while 4th quarter sales plummeted q-o-q
in all cities due to Demo, RERA and GST, MMR and Pune
saw the least decline. Sales in these two cities reduced by
35% and 37% in 2016 and 15% and 18% in 2017
respectively in the festive quarter over the third quarter. In
all other cities, the decline was higher - NCR, for instance,
recorded a decline of 59% in 2016 and 23% in 2017.
In Q4 2018, MMR saw sales rise by 11% and Pune by 7%
on a quarterly basis. In contrast, Bangalore saw sales reduce
by 9% during the same period.
In 2019, MMR and Pune saw housing sales increase by 7%
and 10% respectively in the festive quarter over the
previous one.

he economic impact of the coronavirus pandemic in
TIndia has been largely disruptive. For the past few
months the country has been under intermittent
lockdowns putting non-essential activities on hold. The
essential activities too have been impacted to various
degrees and is currently facing unprecedented challenges.
However for the EdTech industry, this period has been one
of considerable growth and opportunities.
With people getting more savvy on online learning and
institutions waking up to the importance of digitising and
adding digital component to traditional learning methods, it
has been a period of many changes with positive impacts.
There’s no denying that the human suffering has altered the
course of life, but with this disaster, has come an
opportunity to flourish for the EdTech Industry.
Helping learners continue their quest for knowledge in
these difficult times is Edubull, India’s largest online
learning platform with content for every learner and
teaching technology with courses for School, Test
Preparation, Skill Development and Job preparation.
Incepted in the Year 2018 with a vision to make learning
accessible and affordable to all, Edubull is the first in India
to roll out its Rs. 999/- model across age groups. The
platform offers content access anytime, anywhere on all the
devices.
The Founder, Mr Girish Sharma shares how he envisions
a world, where anyone from anywhere can transform their
life by accessing the world’s best learning experiences.
At present, what are your company’s range of services
or offerings?
Edubull operates in both B2B and B2C segments. Our B2B
Platform ‘e-professor’ is designed for Institutions and
individual teachers. The app facilitates both teachers and
students with a platform where they can interact, however
through digital medium for further learning. e-professor
technology, the first ever in India, shall empower Institutes
with versatile online learning, administrating, teaching and
communication tools.
Under the app, teachers and institutions, can upload
courses, create virtual classrooms for live teaching, share
assignments, collect responses, create exams, track
progress/attendance all on one interface. The app blends
learning and Live teaching in HD with an integrated virtual
classroom, enabling 2-way video and phone call option,
whiteboard teaching, screen sharing, chats as well as lecture
recording.
Designed with individual dashboards; admin, teachers,
students, parents, each of them having access to tools to
moderate and monitor. The technology aims to digitize the
learning, help teachers to take their operations online.
Our B2C offering ‘Edubull’, is designed with content across
age groups. Today we cover over 3000 courses and 10000
exams, and 50+ certifications, making Edubull the one stop
destination for all learning needs. Our library of content is
curated by academicians and professionals from IITs, IIMs
and teachers from several prestigious schools and colleges.
Our main goal is to transform learning experiences. Along
with this, Edubull is also working closely with B2G
segments.
How is Edubull strategizing to sustain competition in
the respective industry?
India is home to the second largest number of EdTech
brands, and what stands us apart from the competition is
our feature rich platform with curated content, giving
learners a personalized experience. Unlike other brands,
tapping only the Millennial or select audience, the content
we have curated suits across the age groups that too at the
most affordable price point.
Edubull
Providing the Best
Learning Experience
and Technology
With Edubull, we wantto
give our learners the best of
online learning at a price
everyone can afford
“
“

Due to Covid19 a significant amount of EdTech platforms
have emerged and in order to sustain and stand out from
this clutter, we have been working aggressively to enable
better user experience with diverse course offerings across
all ages.
Currently, we are also working on developing our
proprietary technology with AI and other tools to ensure
advanced features for more engaged learning, at suitable
price points. Additionally, with our current and upcoming
ventures as well as partnerships, we are planning to expand
into the B2G realm efficiently.
What underlying challenges did you come across in the
initial phase (or continue to face) of your company?
Like every startup, we too had our share of challenges to
address. We launched a unique and affordable learning
model, which is very different than the existing eLearning
platforms. Our key challenge was to help consumers
understand the differentiation, and also break the mindset
that ‘Quality comes only at a price’, as we at Edubull have
brought the most affordable learning solutions only at 999/-.
Rather than spending on aggressive advertising, we
strategized winning trust of the consumers organically,
which definitely had its share of trials too. Having said
that, all of this is part of our learning and growth. We
always look for ways to overcome whatever we face and so
far it’s been good.
Being a business leader and an industry expert, what
advice would you give to the future entrepreneurs or
those who aspire to start their own ventures?
My advice to the future entrepreneurs would be to “To
market first and build later”. We often spend so much time
perfecting a product that we overlook the most important
aspect being gaining users. Plus, it’s always better to build
as you get feedback, as that perfects the product
comparatively more.
What do you envision for your company’s future, in
terms of growth, expansion, or, other developmental
aspects?
We want to use the current momentum to provide more
quality education and make it accessible to everyone. We
recently expanded into the B2B marketplace, so coming
months are key to monitor adoption behaviour and growth.
We are also stressing on bringing more interactive methods
on Edubull and provide better learning experience to users.
Mr. Girish Sharma is a rst-Generation
Technology Entrepreneur and a part of
the EdTech Industry for over 25 years. He
started his journey with VISIONnet, the
rst in India to launch the CBT’s, in 1996
followed by launching the Education
marketplace ‘Edubull’ in 2018’. Being a
true techy, he has identied and
developed solutions for more than 2500+
institutions/clients. Under his leadership,
Edubull has become India’s largest
online learning platform in just a year of
its establishment.
Mr. Girish Sharma, Founder
About the Leader

Contactless
Attendance
SystemA Risk-Free Way to
Mark Your Presence Post
COVID
In the past few months, a lot has changed regarding our
professional etiquette due to the ongoing COVID-19
pandemic. Though half of the world is in lockdown, many
employees still have to go to the oﬃce. Maintaining social
distance and proper sanitization is now an integral part of this
new normal. The easiest way for the novel Corona Virus to spread
is when a person touches a surface contaminated by an infected
person and the old ﬁngerprint biometric system in the workplaces
doesn’t help in this situation at all, because it is used by all the
employees physically. Employees are worried about getting
infected, which is why workplace attendance system must get an
upgrade. This is where Contactless Attendance System comes into
the picture.

Risk free Attendance

Technology is advancing every day and creating different
ways to mark attendance that enables zero contact. The
contactless attendance system is believed to maintain
social distance and there will be too little risk of getting
infected.
Why it is important to let go of the old fingerprint
biometric system and upgrade to contactless
attendance system?
Fingerprint biometric scanner works when you press
your finger against the scanner and it finds a match in its
stored database. This is the main drawback of this
system in the current Covid scenario, as every employee
has to go through that process. Let’s consider an
example. Suppose one of the employees is positive and
he or she sneezes on hand. When he/she touches the
machine with the same hand, the virus would be
transmitted to the scanner surface. Just like that chances
of infection increases for the other people as the virus
stays on the infected surface for several hours.
To get rid of this problem, the contactless attendance
system is one of the most important requirements in the
offices right now. It will positively decrease the spread of
the deadly coronavirus and people can actually work
peacefully without worrying about getting sick. There
are several ways apart from this fingerprint biometric
system as new technologies are being introduced now
and then. And let’s not forget with each new technology
being introduced, things get faster and easier to access
and control. It is time when we think about these
different ways for easier access as well as the greater
good.
How do we enable contactless attendance system?
There are several ways for employees to mark their
attendance without physically coming near a machine or
a person. Let’s go deeper to know the technologies that
help contactless attendance.
Facial Recognition Attendance System
In the Facial Recognition attendance system, the faces of
employees are scanned to mark their attendance. This
particular technology has witnessed a significant
improvement in the changing world as it only needs a
pre-recorded data set to compare captured images and
identify faces. This is one of the most convenient
contactless attendance systems that can be used in
workplaces.
GPS based attendance system
We can guess by the name how this particular attendance
system works. In this system, the presence of employees
is marked just by their location. Everyone these days
uses smartphones and GPS is easily available there. This
system uses the GPS coordinates of the employee’s
mobile to check and mark their attendance. This
technology is also easy to access and works really fast.
Which makes it one of the best no contact attendance
system.
Radio Frequency Identification system (RFID )
The Radiofrequency identification system or RFID uses
RFID tags to identify people which helps to mark their
presence. RFID is a form of wireless communication that
uses radiofrequency waves in which data is digitally
encoded in RFID tags which are read by the reader
through radio waves. This is quite similar to Barcode
technology. In this system employees are given unique
RFID tags which they press against the scanner to mark
their attendance, there is no need of any physical contact.
Bluetooth Based Attendance System
This is also a wireless technology that can be used at
workplaces for risk-free attendance marking. Like GPS,
we also have Bluetooth on our phone and it is quite easy
to use. The Bluetooth based technology uses electronic
tags to facilitate automatic wireless identification, with a
Bluetooth smart enabled device. It can enable
communication up to a few meters and provides safe and
secure communication.
Right now no one exactly knows when this Covid
pandemic will end and thus contactless attendance
systems are going to be the new normal in the coming
future. This technology is favourable for many
organizations as it is easier to access, faster, more
accurate and secure and also, it eliminates the hygiene
concern.

he reality we face today is really alarming. Due to
Tthe Novel Coronavirus pandemic, the whole
country has been under lock-down for more than
three months now. This has particularly affected most of the
small businesses as they had to either relocate or close their
physical shops and workplaces entirely. Competing with big
players of the internet is not an easy task for small
businesses, especially start-ups.
Today, when a lot of things have become difficult to access,
people are coming out only when it is utmost essential and
not for the sake of just purchasing any item or looking for
an extravagant service. In the recent times, traveling has
become limited and people are looking for local service
providers who can deliver the goods at their doorstep with
appropriate hygienic measures.
This is where the local businesses can turn things around in
their favor with prompt access and fast-paced delivery
system. For this purpose, every local business needs to have
an up and running website which can facilitate quick access
to the customers for their daily requirements and
implementation of a successful supply system. This is
where OGEN Infosystems Pvt. Ltd. comes into the
picture.
It is an award winning, innovative Website Designing
Company in India that helps other businesses to be digitally
proficient in the market. The firm assists growing
businesses by enhancing their website to rank best on
search engines and generate traffic. The company offers cost
effective web-designing, web development, SEO services,
Logo Designing, Internet and Digital Marketing solutions to
its clientele.
OGEN Infosystem, with its marketing approach, helps your
business to stand out uniquely from your competition, along
with increasing sales. Its mission is to make other
businesses the market leaders in their respective domains by
designing completely customized and actively responsive
websites at an economical rate. “We understand your needs
and market completely,” says the team of OGEN
Infosystem.
OGEN to the Rescue
“We support the campaign, ‘Vocal for Local’and thus we
pledge to support local vendors and local businesses as
much as possible from our end,” shares the team of OGEN
Infosystem. The company has assigned a dedicated set of
personnel for its initiative, ‘Let’s Get Back on Track by
OGENites’which includes designers and developers.
The website provided by the company to these businesses is
there for lifetime. Till the time they have their domain and
hosting with them, OGEN’s team ensures that their clients
never have to pay any price in any year. Also, privacy
policy has been taken in to consideration very strictly. None
of the team members are ever allowed to disclose the
identity of any business or client under any circumstances.
There are a few steps that the clients and the team at OGEN
need to follow for a successful implementation of any
service package, which are as follows:
• The clients need to provide the team a domain name and
hosting of their business name, which are their assets for
long term.
• The team will be designing a free of cost, one page
parallax website for the clients.
• Team designs the website with SEO friendly content and
mobile responsive coding which makes it compatible
with new technology and the Google search engine.
• Proper Call-to-Action methods to capture new leads are
implemented which include enquiry form, WhatsApp
chat button and live chat integration.
• The team creates a business email
(info@yourdomain.com) into the hosting provided by the
client, which helps them appear authentic and
professional.
• Once the website is live on their domain name, the team
lists their business in Google Business Listing and other
Local Business Listing Platforms online.
OGEN Infosystem
On a Mission to Help Small Businesses Affected by COVID-19
F cuso
Companies in
2020

This whole process helps the clients in attaining new
customers and grows their business multifold. The website
made works similar to a shop present in any given area. The
only difference is that now anyone from all over the world
can reach the website at any time and avail the products and
services offered by a said business.
The consumers looking for such service or product can
easily contact via WhatsApp, enquiry form and live chat.
Once the clients get a new contact they can have
conversation with the consumer and convert him/her
towards their business. The above mentioned listings on
Google business and other local business listing can help
get more visibility through the website to the users
searching their related services or products nearby.
Generation OGEN
Mr. R. V. Prasad, Mentor of OGEN Infosystem has started a
great initiative ‘Let’s Get Back on Track by OGENites’
program to help small businesses stepping stronger in the
market after lockdown. Most small businesses are working
offline and do not have much knowledge about how digital
platform can help them grow their business and expand
their services.
Co-Founders of OGEN Infosystem, Abhijeet Jha and
Ankita Priyam are working towards this initiative by
giving these businesses a digital presence and promotion.
OGEN Infosystem is awarded ‘Best Website Design and
Digital Marketing Company’ for several times and it has
launched the websites of several businesses with basic
organic methods of promotion.
“We together need to stand with the affected businesses in
this tough time to make them self-dependent which also
help economy of India remains in stable,” describes the
duo. By promoting the local business, OGEN Infosystem is
also promoting Make-in-India initiative by incorporating
concepts that are made by Indians for the Indians to help
with the future economical growth of the country.
We aim to make
your online
business experience
smooth, speedy
and efficient
“
“
Abhijeet Jha
Co-founder
R. V. Prasad
Mentor

As India’s premiere real estate developers and
investors specializing in real estate investment in
Goa, AM Estate Developers are a two-decade-old
builder family, who believe that property owner should
never have to settle on quality. AM’s commitment to
excellence is reflected within its portfolio of exceptionally
crafted projects – ranging from boutique hotels and high-
end apartments in Calangute to expansive villas in the
nearby suburbs of Goa. The building practices are founded
on a combination of sustainability, cost-effectiveness and a
keen grasp of local and international markets, which
ensures a superior product. When a client works with AM
Real Estate, they can be confident that they will purchase a
property that will bring a hefty return on investment.
Mission: To make life a holiday itself and make people
realize that real estate investment is not only safe but highly
advantageous as well.
Vision: To make life lighter for people and to offer them
unmatched luxurious experiences.
What makes AM Estate Developers Unique?
The vast experience that AM Estate Developers have
acquired over the years in the realty sector has helped them
cultivate the selective ability to recognize fruitful
opportunities based on a set of distinct criteria that have
been proven to yield results. When niche openings to enter
mature markets arise, AM Estate offers a unique approach
tailored to that opportunity.
The multi-role management style serves as the fundamental
key to the success of AM Estate Developers. As developers
and investors, their skill set draws from a diverse array of
disciplines that direct how they approach their
developments, supplemented by deep relationships that
provide the competitive advantage necessary in today's
market.
Future Plans
The immediate aim of AM Estate Developers is to scout
and own the finest locations in Goa and deliver
breathtaking, awe-inspiring walk-in homes to clients.
However, for longer term, the high-functioning brains at
AM Estate have loftier goals in mind. They intend to
expand to all the tourist spots worldwide, keeping the focus
on UAE.
Director Content
Arun Malhotra is leading an established brand with a
mission to build a better tomorrow. He understands the
Indian consumer’s appetite for better products and
experiences. Creativity runs in this young & dynamic
property mogul’s blood. That is where he gets his
innovative, paradigm shifting ideas.
His eye for perfection helps overseeing the successful
delivery of projects for the company, which includes deal
sourcing, pre-development, construction management and
disposition of the assets. He comes from a background in
construction and real estate having previously worked in
luxury residences and concrete high-rise construction.
He has a vision to achieve goals and ambitions by
constructing a sturdy foundation of trust and certitude. A
penchant to observe things around him has encouraged him
to work in a pragmatic manner, which is modern, yet
luxurious in terms of living. He is a self-taught discipliner
who knows that discipline and hard work is the fulcrum for
success.
AM Estate
Developers

Arun Malhotra, CEO
It takes hands
to build a house,
but only hearts
can build a home
“
Expert Speaks

ids have a limitless imagina on.
KA power which, when fuelled by
the right tools of educa on, can
let them reach for the stars. And while
we are at stars, why not let space be
their limit? The fields of Art, Science,
and Technology require as much
imagina on as the girt and
determina on to ques on as well as
spend me to look for the solu ons.
Chennai-based Space Kidz India, is one
organiza on crea ng young scien sts
for the country and spreading
awareness among children for a
borderless world. It creates
Interna onal experien al learning for
students in the field of science,
Technology, Art, and Culture.
Space Kidz India(SKI) is in a constant
search for young talents in the field of
Science and Technology and also
provides them an Interna onal
exposure apart from extending an
opportunity to meet up with eminent
Indian Scien sts and rub shoulders
with them.
Led by their Mother-Figure, Dr.
Srimathy Kesan, the children travel
abroad for space educa on. The Young
Scien st Program was designed to
promote science awareness to high
school students, to increase their
understanding of science, and to
a ract them into scien fic careers, as
there is a big vacuum in the enrolment
of young scien sts in our research
centers.
To know more about SKI and its
func oning, we got in touch with Dr.
Srimathy, and the following interview
was a resultant aspect.
How did the trip to Florida lead to the
founda on of Space Kidz India?
During the trip to Florida, I felt great to
represent India at the two day meet in
the US. I enjoyed being one of the
10,000 delegates and there were 3,600
booths at the conference. When I
visited the NASA booth, I came to
know they conduct a space camp for
kids and they men oned to me that no
students come to them from India,
hence, I had invited the Space coast
Director and team to Chennai to speak
to the Indian audience about their
Space program.
Kennedy Space Centre- NASA gave me
the recogni on as their ambassador. I
faced some ini al hiccups as it was
hard to convince parents to send their
kids to the US and also ge ng US visas
from the consulate due to a lack of
proper papers for many of the
children.
But, finally, I could manage to mobilize
as many as 108 children from 8th to
12th standard in the 12-16 years age
group. The first delega on of children
for NASA le on April 27, 2010. It is
the 10th anniversary of our maiden
trip and my entry to entrepreneurship.
It was no small achievement for me as
I was searching for a purpose in my life
ll then. There at KSC, NASA, I learned
many things about satellites and
rockets, their importance in the
scien fic progress of a country. That
trip inspired me to take up many more
visits to NASA as well as other space
centers in Europe and Russia.
Space Kidz India (SKI) was officially
inaugurated in a small office space in
the year 2012 June.For me, Space
means, space within you, space above
you, and space – pla orm.
Determina on and knowledge are the
twin goals of SKI” and that’s how
today, the World has
recognized us as the “Only
organiza on to have launched 12
Balloon Sats, 2 Sub Orbital
Satellites and 1 Orbital Satellite” and
all with children in the ages between
16 years un l 21 years (MIND YOU
THEY ARE ALL REAL SATELLITES)
KalamSat – NASA (the World's lightest
SPACESPACESPACE
KIDZKIDZKIDZ
INDIAINDIAINDIAExperiential Learning for the Young Scientists

st
and 1 ever 3D printed Satellite),
KalamSat V2 – ISRO (lightest student
st
Satellite and 1 Satellite to fly in the
4th stage of the PSLV)
At present, what is SKI’s range of
services or offerings?
A commercial organiza on with
research and development as its spine.
It is pure hard work, dedica on, and
not running a mad race thinking of a
ghost compe tor has put us in a place
where we are today. A small buck size
organiza on with huge wings of a
dragon has never been in the race of
compe on.
• Designing and manufacturing of
student Cubesats
• Designing and launching of
Balloonsats
• Launchpad facility for launching
balloon satellites
• Science awareness camps / Astro
camps / Astrobiology camps
• Revisi ng Space History through
Space awareness camps at NASA,
ESA, and GCTC.
How is your company strategising to
sustain compe on in your respec ve
industry?
The space industry is just as vast as
Space! Whereas in India there are few
companies ac ve and we know their
objec ves. Space Industry includes the
genera on of scien fic knowledge, the
diffusion of innova on and crea on of
markets, Space technology touches
and enhances prac cally every aspect
of life on Earth. So every mission of
ours is unique and has a certain
objec ve.
As men oned earlier, no company in
India has launched as many ballonsats
& satellites as we have launched and
also the first to break the barrier as
students launching the world’s
smallest satellite and standing unique
in the country with innova ve
solu ons and missions. Staying
innova ve, bringing youth together
from across the globe with no
boundaries, and making the
impossible, possible.
What underlying challenges did you
come across in the ini al phase (or
con nue to face) of your company?
Well the challenges, ini ally faced as
the first ambassador for the NASA
space camps was humongous,
because, very seldom children are
permi ed as young as 12 years old to
cross oceans, fly and go to a different
land to learn something for a week. So,
parents were skep cal about sending
their children with a total stranger and
hence, I had to work hard to convince
them and I should say by the grace of
god it really worked and today I can
proudly say I was able to
take about 1500 children of all age
groups between 12-22 years across
the Country to United States, Canada,
and to Russia, currently being the
ambassador to the Russian Space
Center I have taken enough and more
children to Gagarin Cosmonaut
training centre, Moscow and also
being the ambassador for the Aero
fes val - “MAKS, Russia''.
I was able to take children there too.
At MAKS the children are awarded for
their crea vity their presenta on and
model making with regards to
Aerospace. We had the opportunity to
meet President Mr. Pu n, though we
did not go very close to him, but yes,
of course, we had an opportunity to
meet him and we also had an
opportunity to meet and interact with
the Science and Educa on Minister of
Russia. So it was a great treat I should
say.
Well, the opportuni es are huge as
now the parents have understood the
importance of sending their children
abroad for educa onal tourism
because it's not only that they spend
their valuable me on one par cular
thing for example when I take children
to NASA or Russia I not only take them
to the Space Center but also a couple
of Universi es there to give them
hands-on experience and awareness
on what disciplines are available
across the globe and that apart, of
course, a cultural tour and a cultural
performance at the senate,
Universi es, etc. is an add on.
Now our sector has got some
relaxa on from the government and
we hope many opportuni es are
opening up and we are ready to align
accordingly and work.
As an entrepreneur, what is your
opinion on the current COVID-19
crisis and its impact on the economy,
employment, and human life?
The COVID-19 pandemic is considered
as the most crucial global health
calamity of the century and the
My life ambition is to build a Space research
park in India where even the last child of the
Country will be given an opportunity to visit
a Space park, feel Space and learn hands-on
“ “
F cuso
Companies in
2020

greatest challenge that humankind has
faced since the 2nd World War. It has
rapidly spread around the world,
posing enormous health, economic,
environmental, and social
challenges to the en re human
popula on.
Amidst the current Coronavirus crisis,
and despite government s mulus
efforts, overall funding is rapidly drying
up as banks and venture capital firms
retreat to the sidelines. Every company
– startup and se led firm alike – will
have to focus its energies on execu on
while husbanding what cash reserves
they have. Let’s hope the best of them
make it through with their values
intact. We should not allow the
current situa on to let us forget how
cri cal it is to cul vate and
incubate new ideas.
Despite all efforts – global lock down,
social distancing guidelines, and
increased sani za on — the number
of COVID-19 cases has been rising
across the world. However, with the
excep onal efforts of doctors and
other healthcare workers, over two
million people have recovered from
this infec ous disease. But does your
life return to normal a er recovery?
The COVID-19 saga will come to an
end without a doubt.
We will get back to our lives and visit
the great outdoors. But that life will be
significantly different. Moreover,
reaching that point will depend on our
current ac ons. We must respect
social distancing measures and reduce
the spread of the disease. Only then
will we experience the post-pandemic
world.
Being a business leader and an
industry expert, what advice would
you give to future entrepreneurs or
those who aspire to start their
ventures?
The journey of entrepreneurship is an
extremely beau ful one. I would
a ribute it to giving birth to a child,
ten months of pain, and one beau ful
outcome. So how many ever
challenges we face during the startup
and then as we grow s ll there are
beau ful moments that we could
cherish forever that will mould us to
be a good entrepreneur, a responsible
human being for the society and the
country. India needs more exports
rather than imports, being a huge
subcon nent with varied cultures.
I presume we need to come up with
more innova ve ideas, more global
industries, new techniques that can be
a support to the global ecosystem. I
would encourage more and more
entrepreneurs so that our GDP will be
in fancy figures. “As a woman myself, I
would like to encourage fellow women
to become entrepreneurs be it small
scale, mid-scale or large scale
whatever be the capacity but be an
entrepreneur and lead the country.”
What do you envision for your
company’s future in terms of growth,
expansion, or other developmental
aspects?
I am a very ambi ous entrepreneur,
not for growing my ki y but very
ambi ous in spreading knowledge in
science amongst the youth of the
country and crea ng more scien fic
entrepreneurs for the country. About
the space industry, we have started
working on a small rocket that would
take a payload between 1 and 10 kilos.
This is purely gonna be educa onal
and we have about 8000 higher
educa on ins tu ons in the country
and I am sure we will have a launch
every month.
Now that the finance ministers opened
up the partnership between private
players and ISRO, we are looking
forward to having a partnership and
u lizing the facility of ISRO for
launching our small rockets. This is
definitely going to be not only
commercially successful but also it is
going to build a huge brand image for
the country across the globe.
About the Leader
Dr. Srimathy Kesan, born to an
auto-mobile engineer Srinivasan
and a homemaker Meena, was an
active student in sports and NCC
right from her school days. She
pursued B.Com and parallelly
represented Andhra Pradesh in 10
Basketball Nationals apart from
being a State athlete. An early
marriage took her to Chennai
where she got busy with her
family putting a pause to her
career.
Not one to be bogged down by
problems, she took up a variety of
activities ranging from giving
voice-over to making ad ilms and
penning scripts, fashion
choreography, after a hiatus of
around 16 years. A confessed hard
worker, a travel conference saw
her meeting an old friend, and an
opportunity for an international
travel conference at Florida in the
US, in February 2009.
That trip changed the life of
Srimathy for good and events
thereafter led to the
establishment of Space Kidz India.

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