Are you looking to grow your customer base and turn leads into loyal customers? Do you want more repeat business and need to find ways to keep your audience engaged?
I will walk you through the steps to create a focused and profit generating subscriber base to help develop your business in the long term.
Here is what you are going to learn during the session:
How to get started with a free email marketing platform that automatically collects subscribers from your website
How to make small but effective changes to your website to attract subscribers
How to get the most from your content & resources to get subscribers from other channels
How to make sure that you are GDPR compliant and the importance of cleansing your email list.
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2. Why build an email list?
Cut through the noise of social media and don't rely on their algorithms
Easily reach all of your network with important updates in one go!
Engage with potential customers and build trust
Stay connected with existing customers for retention, referrals and upsells
Inform partners and stakeholders about your business updates
Promote events, new products, business growth, deals and more
Send persoanlised messages to each segment of your audience including:
3. Create Subscriber group
Create welcome email
Mailerlite - Integrations - Dev - Use - Copy
Website - Elementor - Integrations - Mailerlite - Paste
Create form
Select groups & fields
1) Mailerlite
3) Integration
2) Website
Remember: Clearly describe what people will recieve when subscribing and how
they can unsubscribe.
Free 20 minute setup & Integration available on request
How to get started - Technical
4. Always focus on the VALUE you can offer
Subscribe to similar mailing lists to get inspiration
Ask your customers what their pain points and challenges are
Don't just sell - a black Friday email is acceptable but not weekly sales emails
Email marketing isn't suitable for every business, think about your niche
Automated emails that are scheduled after subscribing
Individual campaigns that are time specific
Two types of emails
How to get started - Content
5. Tips and tricks
Your website blogs / resources in an ordered list - like mine!
Self-help guides
Events
Promotions
Interviews
Newsworthy stories
Business updates and press releases
Video is a great way to tell a story, Record - Upload to YoutTube & Link
Plain text emails are generally more personal and have better open rates.
Practical - Spend 5 Minutes coming up with a list of emails that you could send.
What type of emails will you send? (Practical)
6. Ideas to grow your list
Newsletter signup form on your website
Put exclusive content / discounts behind a subscribe wall
Share on social media and engage with your SM audience
Loyalty and referral programs
Discounts and deals
Add subscribe link to footer of your emails
Create a press release about your new mailing list and share
Pop-ups on entry / exit - Smaller businesses may want to avoid these
Create videos and dynamic content
Practical - Think of 3 ways that you can grow your own list
7. Opt in checkbox
CLEARLY state what they are receiving and why
Clear unsubscribe option
No third parties only email with relevant activity
Delete inactive subscribers on a yearly basis
DO NOT use old lists or data sets bought from third parties
Make sure you are GDPR compliant
8. See my free content creation guide
Plus join us next Tuesday at 11am for the next session:
How to easily create content to attract website traffic
9. THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
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