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Understanding the Power of ContentUnderstanding the Power of ContentUnderstanding the Power of Content
www.facebook.com/theomarketing
Understanding the Power of Content
1) Content Strategy Basics
2) Which Type of Content Should I Use?
3) Maximising Your Content (Repurposing & Updating)
4) Content is King - Quick SEO guide
5)  Q&A
1) Content Strategy Basics
Brand awareness
Generate leads
Convert users
Attract past customers
Improve SEO
Other aims - create partnerships etc.
Will this content achieve your goals?
What is the value for the audience?
Define your goals
Ask Yourself?
Credit Hubspot
Remember - Every part of the marketing funnel may need different
content to drive them towards becoming a customer.
1) Content Strategy Basics
Building your own marketing funnel
Awareness - Get brand awareness with educational material
(Top Tips / How To Video / Cheatsheet / Guide)
Evaluation - Stimulate potential customer interest
(Case studies / Demo Videos / In-Depth product review
Purchase - Turn lead into customer
(Free trial / Coupon / Consultation / Demo)
Missing Step!!
Retention - Encourage brand loyalty and repeat customers
Support material for products / Email campaigns / Closed groups
1) Content Strategy Basics
1) Content Strategy Basics
Start by doing what you enjoy most!
Which channels should you use?
Which content formats should you use?
What time & financial resources do you have available?
What problem are you solving?.. Where is the value?
How will you manage it long-term and monitor (hubspot)?
Considerations
2) Which Type of Content Should I Use?
Blogs
Social media posts
Videos
Podcasts
Training Guides
How to
Review / VS
Case Studies
Templates
Interviews
Be creative!
Types of content
2) Which Type of Content Should I Use?
Blog About - Find headlines
Hubspot - Content ideas
Neil Patel - content ideas - Backlinks
Buzzsumo
Competitor research
Focus groups / Marketing research
Content Inspiration
2) Which Type of Content Should I Use?
Repurposing
1) Create an article or blog post on your website
2) Share on your social media channels - FB / Ti / LI / IG
3) Add to your Google Business updates
(if you haven't already got GB - why not!?
4) Share with publishers to get backlinks
5) Take highlights / snippets and reshare in the future
6) See event case study
3) Maximising Your Content
3) Maximising Your Content
Stay succinct - keep it short and snappy
Read through 3x and cut out around 50% (for most people)
Use a voice recorder and playback to check for errors
Ask an impartial person to review with critical feedback
Editorial Calendar VS Social Calendar
Make room for topical information
Updating every few months will massively improve SEO
4) Content is King - Quick SEO guide
Bonus Material for Driving Customers to Your Website
https://www.theoruby.com/ph14-customers/
Bonus Material for Driving Customers to Your Website
https://www.theoruby.com/ph14-customers/
Additional Resources
Power Hour 5 - Canva: A Non-Designers Dream
Power Hour 6 - Free Social Media Management with Hootsuite
Power Hour 7 / 11 - Easy SEO: How to Rank Higher on Google
Power Hour 14 - How to Drive Customers to Your Website
Everything can be found below:
www.theoruby.com/marketing-guides
THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
Our next Power Hour: Friday 18th September, 12 pm
Building Your Own Marketing Funnel
Subscribe to receive marketing guides
www.theoruby.com/news

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Power Hour 20 | Understanding the Power of Content

  • 1. www.theoruby.com/events Understanding the Power of ContentUnderstanding the Power of ContentUnderstanding the Power of Content www.facebook.com/theomarketing
  • 2. Understanding the Power of Content 1) Content Strategy Basics 2) Which Type of Content Should I Use? 3) Maximising Your Content (Repurposing & Updating) 4) Content is King - Quick SEO guide 5)  Q&A
  • 3. 1) Content Strategy Basics Brand awareness Generate leads Convert users Attract past customers Improve SEO Other aims - create partnerships etc. Will this content achieve your goals? What is the value for the audience? Define your goals Ask Yourself?
  • 4. Credit Hubspot Remember - Every part of the marketing funnel may need different content to drive them towards becoming a customer. 1) Content Strategy Basics
  • 5. Building your own marketing funnel Awareness - Get brand awareness with educational material (Top Tips / How To Video / Cheatsheet / Guide) Evaluation - Stimulate potential customer interest (Case studies / Demo Videos / In-Depth product review Purchase - Turn lead into customer (Free trial / Coupon / Consultation / Demo) Missing Step!! Retention - Encourage brand loyalty and repeat customers Support material for products / Email campaigns / Closed groups 1) Content Strategy Basics
  • 6. 1) Content Strategy Basics Start by doing what you enjoy most! Which channels should you use? Which content formats should you use? What time & financial resources do you have available? What problem are you solving?.. Where is the value? How will you manage it long-term and monitor (hubspot)? Considerations
  • 7. 2) Which Type of Content Should I Use? Blogs Social media posts Videos Podcasts Training Guides How to Review / VS Case Studies Templates Interviews Be creative! Types of content
  • 8. 2) Which Type of Content Should I Use? Blog About - Find headlines Hubspot - Content ideas Neil Patel - content ideas - Backlinks Buzzsumo Competitor research Focus groups / Marketing research Content Inspiration
  • 9. 2) Which Type of Content Should I Use?
  • 10. Repurposing 1) Create an article or blog post on your website 2) Share on your social media channels - FB / Ti / LI / IG 3) Add to your Google Business updates (if you haven't already got GB - why not!? 4) Share with publishers to get backlinks 5) Take highlights / snippets and reshare in the future 6) See event case study 3) Maximising Your Content
  • 11. 3) Maximising Your Content Stay succinct - keep it short and snappy Read through 3x and cut out around 50% (for most people) Use a voice recorder and playback to check for errors Ask an impartial person to review with critical feedback Editorial Calendar VS Social Calendar Make room for topical information Updating every few months will massively improve SEO
  • 12. 4) Content is King - Quick SEO guide
  • 13. Bonus Material for Driving Customers to Your Website https://www.theoruby.com/ph14-customers/
  • 14. Bonus Material for Driving Customers to Your Website https://www.theoruby.com/ph14-customers/
  • 15. Additional Resources Power Hour 5 - Canva: A Non-Designers Dream Power Hour 6 - Free Social Media Management with Hootsuite Power Hour 7 / 11 - Easy SEO: How to Rank Higher on Google Power Hour 14 - How to Drive Customers to Your Website Everything can be found below: www.theoruby.com/marketing-guides
  • 16. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Our next Power Hour: Friday 18th September, 12 pm Building Your Own Marketing Funnel Subscribe to receive marketing guides www.theoruby.com/news