www.theoruby.com/news Generating new business is more challenging than ever and your marketing efforts may need adjusting to match the new restrictions in place. In this focused session we will discuss the key steps that therapists and healthcare professionals can take to future-proof their business. Workshop Focus Question: How can I find clients online? • Website Content– Writing copy for your website that resonates with your audience • SEO & Directories - Optimise your keywords and be found easily on Google • Facebook Advertising – Cost-effective advertising that generates leads with design tips. • Creating Content – Social media posts & Blogging tips to make you stand out If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready. For more information please about our weekly Power Hours please visit www.theoruby.com or email theo@theoruby.com. All previous highlights can be found here www.theoruby.com/marketing-guides

1. POWER HOUR 8:
HELPING THERAPISTS FIND NEW CLIENTS

2. CONTENTS
OPTIMISE YOUR WEBSITE
First 15 Seconds and encouraging users to stick around!
BASIC SEO
Driving potential clients from google
KEYWORDS
How to find relvant keywords
MARKETING INSPIRATION
Trello and Pocket - Your online army

3. FIRST 15 SECONDS
Navigation - Clear UI with contact
Image - Emotive or descriptive image
Strapline - A definitive sentence to explain your business
Call to action - Get their attention / details

4. Can you spot the navigation, strap line and call to action.
Possibly too hectic for therapy website
FIRST 15 SECONDS

5. Can you spot the navigation, strap line and call to action?
Calm, safe space that speaks to the user
FIRST 15 SECONDS

6. About page - Showcase your strengths and experience
Services - Build a clear picture of everything you offer
Resources - Give free valuable information
Contact - Drive users to contact / book
ENGAGE USERS

7. Capture examples and store on Trello or Pocket
Trello is a powerful productivity app
Pocket saves to read later "advanced bookmarks"
MARKETING INSPIRATION

8. Capture Ideas quickly
Prioritise
Set Reminders
Add Share to Trello on mobile for easy access
MARKETING INSPIRATION

9. Pocket - Simple, well organised bookmarks to guide and inspire
MARKETING INSPIRATION

10. GUIDED SEO
Wordpress – Use the yoast or Rank Math plugin
Wix – follow the checklist on the WIX SEO wiz
Squarespace – follow the checklist within Marketing
Google Business – Local SEO is powerful! - See PH-4!
https://www.wix.com/wix-lp/seo-wiz

11. BASIC SEO
BASIC ON-PAGE SEO
Title, Meta, H1 tags
View the preview www.theoruby.com/simple-seo
I'll email the highlights video, podcast and presentation to subscribers.
IMAGE OPTIMISATION
Alt text, File name, Compression,
PAGE SPEED
Page speed insights, Basic Optimisation, Troubleshooting
LINKS
Internal & External Links (Backlinks will come in Part 2)

12. A keyword is simply a Search term that a user would enter on Google
Google looks at your keywords to learn what your website is about
Use specific keywords that highlight your niche
Blogging and website copy need to include relevant keywords
Each page should have a focus keyword
KEYWORDS

13. KEYWORDS

14. THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
Part 9: Trello - Productiviy tool for Entrprenuers
Friday 22nd May 2020
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