I have done this workshop for ThinkBigger.eu event based in Brussels in 2015. The idea behind it was to help the audience understand how to use marketing technics to scale recruitment and scout new recruits. I give some tips & trick during the presentation, do not hesitate to contact me if needed, I will be happy to discuss about new ideas.

1. HR Recruiter Robot?
@thibaut_vdh – CEO of Sortlist – Nov. 14th Brussels
Social Media your

2. GuyAbout the
Going from:
1 to 4 with Passion
4 to 8 with vision
8 to 100 with Process

3. About Sortlist.com
And hundreds more…
➔ Traffic website: +20k unique/mth
➔ Marketing Projects managed >400 in 3 months
➔ Marketing budget managed : >10 M€
➔ Partnership with Media Marketing
And hundreds more…

4. about
Turn your Social Media into your HR Recruiter
I. Concept of HR
1.1 Definition
1.2 General methodology
II. Job Description & Person Specification
2.1 Introduction
2.2 Sortlist example
2.3 Assignement example
III. How to Advertise the vacancy?
3.1 The funnel
3.2 Automate the funnel acquisition
3.3 Marketing technics to improve your funnel
IV. Focus on Social Media
4.1 Social Media spectrum
4.2 Small Tips : Linkedin X-ray with Bing
4.3 Pratical exercice
V. Conclusion

5. about
I. Concept of HR
« Recruitment is the process of searching the
candidates for employment and stimulating them to
apply for jobs in the organisation »
- Edwin B. Flippo

6. about
1. Concept of HR
Process
● Methodology
● Monitoring
● Reproducibility

7. about
1. Concept of HR
Stimulating
● Attractivity
● Sexy
● Curiosity

8. General Methodology
1. Identify vacancy
2. Prepare job description & person specification
3. "Advertising" the vacancy
4. Managing the response
5. Short-listing
6. Arrange Interviews
7. Conducting interview and decision making

9. about
II. Prepare job description & Person Specification

10. about
1) Job Title
2) Company description
3) Appealing description
4) What you’ll do (responsabilities)
5) What we expect from you (competences)
6) Perks
7) Assignement
Prepare job description & Person Specification

11. about
1) Job Title is key to attract the right candidates
ex:
“Sales” vs “Account Manager”
“Junior Developer vs “Software Engineer”
2) Company description [2-3 lines]
ex:
Sortlist is a community of 53 000 marketing providers, including thousands of digital
agencies in the world. Whatever your needs and budget, you will find the perfect
partner to offer your company the best return on investment.
3) Appealing description [1-3 lines ]
ex:
Wanna be part of a dynamic startup that plan to change the global marketing &
communication market? Well, it’s already on the way and we need your support to make this
happen even quicker!
Job description - Example

12. about
4) What you’ll do [3-5 points]
ex:
As Full Stack web Software Engineer, you will be in charge of developing, maintaining,
releasing & testing multiple web applications for Sortlist.
Your main responsibilities are :
● Requirement analysis and solution design in strong relation with the designer/product
manager.
● Fast & ...
5) What we expect from you [3-5 points]
ex:
● You have some experience developing, releasing and maintaining web apps (preferably
Ruby on Rails app).
● You are comfortable with Dynamic single-page web applications...
● You are able to collaborate on software projects and work efficiently with the team.
Don’t worry, people usually say we’re quite nice.
● You want to change the world.
Job description - Example

13. about
6) Perks & Salaries
ex:
● Join us at the start of this exciting time of growth acceleration.
● Get a taste of the development of an international startup.
● Unique successful/growing/challenging/funded/niche startup.
● Fun, casual environment.
● Flexible schedules.
● Competitive wage.
7) Assignment - Technical or Sales pitch
ex:
We give all of our applicants a challenge to test out their tech skills. You’ll have to build a
dynamic single-page web app.
Here's what we look for:
● Code Consistency
● Variable Naming Clarity
● Useful Comments
● Unit & Fonctionnal Tests
Job description - Example

14. about
Assignement - Example
https://github.com/sortlist/jobs
The Yoda Agency challenge
You are asked to write a web application that dynamically shows a list of
agencies. Each agency has multiple properties: agency.name, agency.description,
agency.tags and agency.grade. The grade of an agency will be padawan, jedi or
master.
The list should be filterable by the properties name, tags and ordered by their
grades. You should alse be able to create an agency in the application.

15. III. “Advertising” the vacancy

16. about
Recruitment Funnel

17. about
Recruitment is the BUSINESS
Candidates
Stick to your Company ?
Candidates Apply?
Candidates
Efficiency?

18. about
More complexe in reality
Recruits

19. about
Marketing spiral

20. 5 MINUTES
How will you attract
candidates?
How will you convince?
How will you reach people?
YOUR
TURN
TO
TALK

21. about
Marketing technics
Candidates
Stick to your Company ?
Candidates Apply?
Candidates
Efficiency?

22. PraticalExercice
BECOME SEXY
& ATTRACT THE RIGHT
CANDIDATES

23. about
Marketing technics - Create a Machine
Acquisition 1. Great concept & Great product
2. Organic acquisition (Pull)
a. Social Media
b. Public Relation
c. Content
d. Events
3. Hunting (Push)
a. Networking
b. Emailing after screening
c. Ads, etc.
Activation 1. Prepare job description
2. Create a process : specific email hiring@ , auto-responses,...
3. Assignement
Retention Engage with Content, News & Assignement
Efficiency - cost Process will be key to reduce your cost & Organic acquisition
Referral 1. Content
2. Merchandising (gift)
3. Answers / Proper Interviews

24. about
IV. Focus on Social Media
Culture & Team Spirit
Engagement & Content
Public Relation & Credibility
Hunting & Screening

25. about
Tips for Screening & Hunting
Hunting & Screening
Use the search :
-Only 100 free searches
per day
-No search for specific
title made easy
-Limited to your
Network

26. about
Linkedin X-ray Search with Bing
Hunting & Screening
References:
http://booleanblackbelt.com/2010/09/bing-beats-google-for-
the-best-way-to-x-ray-search-linkedin/
FACTS:
1) Linkedin use SEO to get long-tail traffic (Name+Surname)
2) Linkedin need to structure and give public information for Search
Engine
3) Need to understand the structure of the information
4) Need to understand Search Engine
Example:
Looking for a “Software Engineer” knowing “AngularJs” that has been
working at “Belgacom” in “ “Belgium”
SEARCH ON BING
site:www.linkedin.com and -site:www.linkedin.com/title and -site:www.
linkedin.com/pub/dir/ angularjs "software engineer" "belgacom" "belgium"

27. about
Linkedin X-ray Search with Bing
Hunting & Screening
SEARCH ON BING
site:www.linkedin.com and -site:www.linkedin.com/title and -site:www.
linkedin.com/pub/dir/ angularjs "software engineer" "belgacom" "belgium"

28. about
AND, SO
WHAT?
How do I contact him?

29. about
GET THEIR EMAIL
Hunting & Screening
References:
Email permutator
https://docs.google.com/spreadsheet/ccc?
key=0AoW7aksoVU98dGNFSUtfeXg4akpNTWM0Z2pHWj
JzZUE#gid=0
Emails from rapportive
http://booleanblackbelt.com/2013/01/how-to-use-gmail-to-
find-almost-anyones-email-address/
FACTS:
1) Emails in general have paterns ex: Name+Surname@company.com
2) Why not generating all the paterns?
3) Verify is a right email
Tips :
1) Email permutator template
2) Use Rapportive, FullContact or Clearbit to verify the email
3) Automate the process
4) Scale it ;)

30. Promote your vacancy with an Owned media
FACTS:
1) Create tough leader media on Twitter
2) Promote your vacancy on it ;).
3) More PowerFull than your Professional Account ;)
Tips :
1) Kick start your account with 1000 followers
2) Prepare your Curration content for your specific audience
3) Follow the influencers of your market/industry
4) Use your audience to promote your own content.
Ex:@StartupsBelgium, plugged on #Betech
abo
ut
Public Relation &
Credibility

31. THERE IS NO TRY
Yoda
»
« DO OR DO NOT
@thibaut_vdh
https://be.linkedin.com/in/thibautvanderhofstadt