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MARCOM ( ATL ) PROCESS NOTE

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Marcom ATL Campaign Process Flow Chart Okayed byATL ATL MARCOM ATL PROCESS Peshwa Acharya
confidential2 BriefProduct Brief ATL Lead Advertising Agency Media Agency Business Team Marcom MEC / OMD Grey Creative Campaign Media Plan Creative / Media Plan Approval WMB / Mgt Approval Raise PR Procurement Need Validation A1 – A5 Parallel Parallel Approval TVC / Shoot Production Approval Procurement Negotiation PO Release Quotes Parallel PO Release Present TVC Approval Approval Send material for release (Tapes / a/w) Submit MIS Report Post Campaign

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MARCOM ( ATL ) PROCESS NOTE