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The impact of information at your fingertips

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"Has the social media replaced “the guy down the pub” when it comes to making financial decisions?"

Adrian will explore whether the impact of information at your fingertips can ever replace the human touch?

Publié dans : Business
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The impact of information at your fingertips

  1. 1. The Business Journey November 27, 2018
  2. 2. Business Journey Partner Adrian Murphy @MurphyWealth
  3. 3. Business Journey
  4. 4. My topic for discussion: "Has the social media replaced “the guy down the pub” when it comes to making financial decisions" Can the impact of information at your fingertips can ever replace the human touch?
  5. 5. Old World – Information Gathering…
  6. 6. It’s worked for many years…Strengths: • Word of Mouth  Trust • Genuine chat  No sales patter • Low Sales Cost Weaknesses: • Lack of detail  Lack of understanding • Herd mentality  Everyone is different • Hard to Scale
  7. 7. Current World – Information Overload…
  8. 8. Separating the wood from the trees..Strengths: • Abundance of content  more information • More informed customers  better dialog • Greater exposure  Strong brand presence Weaknesses: • Quality of content  added complexity • Quantity of messages  too much noise • ROI  Difficult to achieve
  9. 9. 11k views in 3 days
  10. 10. New World – Intelligence everywhere
  11. 11. Human touch remains keyStrengths: • Automation of value activities  Better experience • Better use of data  Richer client dialog • Ability to automate reduced costs Weaknesses: • Reduced need for traditional conversations  Changing value proposition • More ‘online-education’  less face to face discussion • Increased competition  margin erosion
  12. 12. Conclusion Relationships remain key Social Media scales the brand AI is creating new opportunities Infinancialservicesat least… Thoughconvertingto newbusinessis complicated Weneedtobebuilding ourdatasetsnow “No automation can improve on this experience”
  13. 13. Get in touch… 24 St Vincent Place, Glasgow G1 2EU team@murphywealth.co.uk 0141 221 5353
  14. 14. Questions for Adrian
  15. 15. Date for the diary The next Business Journey event February 19, 2019

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