"Has the social media replaced “the guy down the pub” when it comes to making financial decisions?" Adrian will explore whether the impact of information at your fingertips can ever replace the human touch?

1. The Business
Journey
November 27, 2018

2. Business Journey Partner
Adrian Murphy
@MurphyWealth

3. Business
Journey

4. My topic for discussion:
"Has the social media replaced “the guy down the
pub” when it comes to making financial decisions"
Can the impact of information at your fingertips
can ever replace the human touch?

5. Old World – Information
Gathering…

6. It’s worked for
many years…Strengths:
• Word of Mouth  Trust
• Genuine chat  No sales patter
• Low Sales Cost
Weaknesses:
• Lack of detail  Lack of understanding
• Herd mentality  Everyone is different
• Hard to Scale

7. Current World –
Information Overload…

8. Separating the wood
from the trees..Strengths:
• Abundance of content  more
information
• More informed customers 
better dialog
• Greater exposure  Strong brand
presence
Weaknesses:
• Quality of content  added complexity
• Quantity of messages  too much noise
• ROI  Difficult to achieve

9. 11k views
in 3 days

10. New World – Intelligence
everywhere

11. Human touch
remains keyStrengths:
• Automation of value activities 
Better experience
• Better use of data  Richer client
dialog
• Ability to automate reduced
costs
Weaknesses:
• Reduced need for traditional conversations
 Changing value proposition
• More ‘online-education’  less face to
face discussion
• Increased competition  margin erosion

12. Conclusion
Relationships
remain key
Social Media
scales the
brand
AI is creating
new
opportunities
Infinancialservicesat
least…
Thoughconvertingto
newbusinessis
complicated
Weneedtobebuilding
ourdatasetsnow
“No automation
can improve on
this experience”

13. Get in
touch…
24 St Vincent Place, Glasgow G1 2EU
team@murphywealth.co.uk
0141 221 5353

14. Questions for Adrian

15. Date for the diary
The next Business Journey
event
February 19, 2019