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DIGITAL DISRUPTION
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RAIMO VAN DER KLEIN 
@rhymo 
HEMA Nokia 
KPN 
MoMo NOS 
Layar
Digital Disruption in marketing
Tweet @rhymo
Tweet @rhymo
GLASSEFFECT 
Tweet me: @rhymo 
6 
Glass Apps
GLASSEFFECT 
Tweet me: @rhymo 
7
Tweet @rhymo 
INNOWALLET
Tweet @rhymo 
PART 1: SMART
Tweet me: T@wereht @yrmhymoo 
PEOPLE 
INTERNET 
CONTEXT 
SOCIAL 
“Voice to Data” 
“Content to Context” 
CONTEXT 
INTERNET 
PEOPLE 
2000 2008 2016 2024 
From Synchronous 
to A-synchronous 
1992 
Analog to Digital 
START 
CLOUD 
From Apps 
to Big Data
Tweet me: @rhymo 
http://weneverlookup.tumblr.com/ 11
12
Tweet @rhymo
Tweet @rhymo 
LBS HYPE 
(2007-2009)
Tweet @rhymo 
SHAZAM
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MAPS
Tweet @rhymo 
HUMAN.CO
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GOOGLE NOW
Tweet @rhymo 
REMOVE FRICTION BETWEEN 
INTENTION AND ACTION
Tweet @rhymo 
INTERNET IS INTERESTED IN SENSORS
Tweet @rhymo 
24X7 ACCESS TO SENSORDATA
22 
APPLE WATCH
ANDROID WEAR 
GLASSEFFECT 23
Tweet me: T@wereht @yrmhymoo 
GOOGLE GLASS
Tweet @rhymo 
RICH NOTIFICATIONS
Tweet @rhymo 
NOTIFICATIONS ARE THE NEW INTERFACE 
TURNING OUR FOCUS BACK TO THE WORLD 
… AWAY FROM DESTINATIONS
Tweet me: T@wereht @yrmhymoo 
PEOPLE 
INTERNET 
CONTEXT 
SOCIAL 
“Voice to Data” 
“Content to Context” 
CONTEXT 
INTERNET 
PEOPLE 
2000 2008 2016 2024 
From Synchronous 
to A-synchronous 
1992 
Analog to Digital 
START 
CLOUD 
From Apps 
to Big Data 
AI 
BIG DATA 
“UX to AI” 
INTELLIGENCE 
From Services 
to Agents
Tweet me: T@wereht @yrmhymoo
Tweet me: T@wereht @yrmhymoo
Tweet @rhymo
Tweet @rhymo
Tweet @rhymo 
DEEPMIND
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VICARIOUS
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MACHINE LEARNING
Tweet @rhymo 
TECHNOLOGICAL INTIMACY
Tweet @rhymo 
CUSTOMER RELATIONSHIPS?
Tweet @rhymo 
PART 2: LEAVING THE 
DESTINATIONS
Tweet @rhymo 
50.000.000.000 (smart) devices 
connected to internet by 2020
Tweet @rhymo 
REMOVE FRICTION BETWEEN 
INTENTION AND ACTION
Tweet @rhymo
Tweet me: T@wereht @yrmhymoo 
ECHO 
Amazon
NEST 
SENSOR EXPLOSION IN THE HOME
MIMO 
Intel 
GLASSEFFECT 43
Tweet @rhymo 
HARDWARE
THE #1 PRODUCT NURSERY 
PRE-ORDER BECOMES THE STANDARD
Tweet @rhymo
CONNECTING ASIA 
TO SMALL BUSINESSES & CUSTOMERS
WEVOLVER 
OPEN HARDWARE
Digital Disruption in marketing
Tweet me: T@wereht @yrmhymoo 
NYMI 
Bionym
Tweet me: T@wereht @yrmhymoo
Tweet @rhymo 
CHUI DOORBELL 
With Facial Recognition
Tweet @rhymo
FOOD TRI-CORDER 
KNOW WHAT YOU EAT
Tweet @rhymo 
55 
MOTHER 
sen.se
Tweet @rhymo 
56
Tweet @rhymo 
57
Tweet @rhymo 
58 
BRANDS ARE GETTING BORN 
INTO THE PHYSICAL WORLD
Tweet @rhymo 
ACCESS TO CUSTOMERS?
Tweet @rhymo 
CLAIM YOUR CONTEXT
Tweet @rhymo 
City life Food 
Garden 
Transport 
Time management Health 
Sports 
Social 
Retail 
Negotiate 
Money 
Home Utilities 
Car 
Fashion 
Entertainment 
Sex 
Buy 
Holiday 
Exercise
Tweet @rhymo 
ONE MORE THING!
GLASSEFFECT 
Tweet me: @rhymo 
63 
ONE MORE THING
DRIVERLESS CAR 
Google 
64
KNIGHTSCOPE K5 
65
66 
BIONIC BAR
Digital Disruption in marketing
CONSUMER ELECTRONICS 
(marketing, hardware, distribution) 
ROBOTICA 
(sensors, mechatronics) 
INTERNET 
(big data, deep learning) 
SENSE 
THINK 
ACT
Tweet @rhymo 
COMPETITION IS AROUND 
THE CORNER
Tweet @rhymo 
WE ARE MOVING TO THE 
FINAL DESTINATION
Tweet @rhymo
Tweet @rhymo 
LEGENDARY STUDIO 
RAIMO VAN DER KLEIN 
TELEFOON: 06-41171116 
RAIMO@LEGENDARYSTUDIO.NL 
WWW.LEGENDARYSTUDIO.NL

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