Medardo S Deacosta is applying for a managerial marketing position. He has over 10 years of experience in marketing and brand management roles at companies like SkyCable Corporation, Solar Entertainment Corporation, and Digitel Mobile Philippines. His experience includes launching new products, handling marketing campaigns, developing sales materials, and managing budgets. He holds a Bachelor's degree in Marketing Management from De La Salle University.

1. MEDARDO S DEACOSTA, III
12-N Santol St. Sta Mesa Manila
0917-8951645
thirdee_genius@yahoo.com
OBJECTIVE: To be part of an organization that would enable me to apply everything
I’ve learned as a marketer from various fast-paced industries. To be able to join a
company that would continue to hone my skills and would give me the opportunity to
handle managerial level tasks and responsibilities.
EMPLOYMENT:
June 2015- SKYCABLE CORPORATION
Present Brand Acquisition Officer – SKYbroadband
• Launched the Destiny Super Saver product to arrest sales decline
of Destiny Cable
• Handled the new thematic campaign of iWant TV to induce
registration among existing SKYcable and SKYbroadband
subscribers.
• Handles the gated villages efforts to maximize penetration of
SKYbroadband.
• Deals with the sales team of SKYcable and provides the necessary
tools to help them in their day-to-day selling of SKYbroadband.
• Helps in the creation of sales materials such as flyers, portacs and
premium items.
• Handles the SKYbroadband website and updates it every once in
awhile.
• Handles the monitoring of the A&P budget.
Aug 2011- SKYCABLE CORPORATION
May 2015 Regional Marketing Officer
• Helps manage the entire cable business in regional areas.
• Adapts the brand direction of Mega Manila and relays it to the
regional systems.
• Develops own programs and plans that are more appropriate to the
regional market.
• Heads the production of marketing collaterals for the 14 regional
systems such as flyers, portacs, vehicle and promotional banners
and premium items.
• Implements various regional promos as acquisition efforts for both
analog and digital systems.

2. • Handles administrative works such as creation of creative briefs
and job orders.
• Administers OOH and transit ad materials such as billboards, mall
ads and jeepney toppers.
• Handles the brand direction and marketing campaigns for iWant
TV.
• Liaise with various companies and partners for sponsorship
requirements.
• Formulates monthly and quarterly reports such as A&P
expenditures, sales incentives reports and post-event analysis.
• Creates media plan for tri-media requirements.
• Spearheads on-the-ground activations that would increase
subscriber base.
• Leads regional festivals especially events and mall activations.
• Handles the transition needs from analog to digital
Oct 2010- SOLAR ENTERTAINMENT CORPORATION
Jan 2011 ETC and JACK TV
Junior Marketing Associate
Assists the Marketing Manager in the overall marketing and creative
operations of ETC and JACK TV. Implements yearly budget requirements.
Handles all advertising and promotions for the two channels. Coordinates
with the PR officer in executing PR Campaigns. Formulates, implements
and recommends campaigns for the channel using different media.
Collaborates with the special projects and events manager for all network
tie-ups. Deal with all the third party entities that can offer and meet
advertising needs of the two channels. Acquires and recommends new
and unique forms of ads and promos. Responsible for all merchandising
requirements of ETC and JACK TV.
April- DIGITEL MOBILE PHILIPPINES, INC.
Sept 2010 SUN CELLULAR
Brand Activations Officer
Plans and implements brand activation initiatives for Prepaid and Postpaid
brands. Assists the Senior Manager in making sure the Execution Plan of
all events is implemented with excellence. Coordinates with the
Merchandising Group regarding collateral needs in each and every event.
Manages and monitors monthly budget and spending per event. Screens
and evaluates the Cost Estimates submitted by the 3rd
party agencies.
Performs administrative tasks related to planning, monitoring and
supervision of events. Writes the Execution Plan and makes sure that this
is properly aligned with all interdependencies. Writes post event analysis

3. making sure key learnings are clearly defined to enhance succeeding
events. Tracks sales performance versus forecasts.
2008- SM PRIME HOLDINGS, INC,
2010 SHOPPING CENTER MANAGEMENT CORPORATION
Brand Assistant, SM City San Lazaro
The Brand Assistant’s primary task is to handle various paper works such
as Service Orders, Mass and Food Sponsorship letters and the like.
Making sure that every file is kept properly is also one of the main tasks.
However, my manager believes in me so much that she gave me the
chance to handle officer level tasks such as making marketing budgets,
negotiation with suppliers, handling weekly marketing events, preparing
monthly calendars, conducting market research thus making me eligible to
become an OIC for SM City Manila for 2 months and for SM City Sta.Mesa
for 1 month. I was also given the chance to handle manager level jobs
such as formulation of IMC plans, conceptualization of Brand Profile and
planning on a macro level.
2007- CENTER FOR POP MUSIC PHILIPPINES
2008 Training and Business Assistant
As a training assistant or vocal coach, I was assigned to guarantee both
the students and the parents an improvement in their singing and stage
performance. On the other hand, as a business assistant, my job is to
market our events and the other divisions of the company. Handling and
directing events such as recitals, practicums, production concerts and
minor/major concerts are also my assignments.
2007 UNIVERSITY OF ASIA AND THE PACIFIC
Marketing and Membership Coordinator (Business Economics Club)
Coordinated with the School of Economics in the marketing & design of
training workshops and conferences such as the Mid-year Business
Economics Briefing. Help organized these events to assure that
everything would run smoothly. Managed and expanded the Non-BEC
database.
Status: End of Contract
EDUCATION:
2009 UNIVERSITY OF THE PHILIPPINES- DILIMAN
Strategic Marketing Course

4. 2003.2006 DE LA SALLE UNIVERSITY-MANILA
Bachelor of Science degree in Commerce,
Major in Marketing Management, December, 2006.
Dean’s List: 3rd
Term, SY 2005-2006.
Dean’s List: 2nd
Term, SY 2006-2007
1999-2003 OUR LADY OF THE SACRED HEART SCHOOL.
High School Diploma, March 2003. Academic Excellence Awardee. Top 6
of the graduating class. Mercury Drug Awardee, Excellence in Math.
Catechist of the Year: Consistent Honor Student,1st
year to 3rd
year,99-02’
EXTRA-CURRICULAR ACTIVITIES
2011 – CCF Music Ministry Choir Member
present
2007 University of Asia and the Pacific Chorale
Performs classical singing in different events such as weddings, special masses
and concerts.
2005.2006 Activities Monitoring Member-Junior Entrepreneurs’ Marketing
Association ( JEMA)
After being a JEMA Elite member, it’s now my turn to become an officer of the
organization. As part of the Activities Monitoring Team, I am in-charge with the
evaluation of JEMA’s programs and activities such as seminars, general
assemblies, etc.
2005.2006 Division Manager- Finance, De La Salle Innersoul
De La Salle Innersoul is not only about performing; it also hones the leadership
skills of its members. As for me, it was my being an officer that helped me a lot. It
taught me how to successfully budget the available funds for our desired
program. I also learned how to be authoritative especially when it comes to
collecting money.
2004.2005 JEMA Elite Member
This is a one year training course in order for you to be prepared to become an
effective officer of the organization.
2003.2006 Performer-De La Salle Innersoul
It has always been my passion to sing and perform in front of everybody and De
La Salle Innersoul did not only help me to improve on my talent but they also
taught me how to eradicate stage fright and to have self-confidence.
2003.2004 Member- Tapat

5. It’s fun to be part of a political organization because you get to support
candidates that you know would have a huge effect on the students’ life inside
the university.
2002.2003 Coordinator-Algeomatrics Club
Algeomatrics Club is a math club and I was chosen to be the coordinator of this
organization. Being the coordinator, I had to be the leader of the group meaning I
had to be in-charge especially when there were competitions.
2002.2003 Literary Editor ( Filipino and English) of Renaissance ( school
newspaper)
Renaissance is the title of our school newspaper and being a very passionate
poet, I was chosen and voted to become the editor of the literary works of our
writers. I also make poems for the newspaper.
2002.2003 CAT Officer
I’m a 1st
lieutenant Company Commander when I was a CAT officer way back in
high school.
1999.2003 Catechist for COLC
As a catechist, every Saturday, all the achievers of the school gather in order to
teach street children how to pray the rosary and read the bible as well. We also
help them by providing them with school supplies and clothes.
1999.2003 Choir member
Singing to God is the best way in order for me to thank Him for what He has
given me.
SEMINARS ATTENDED:
August 2001 Vocation Rally: Trece, Martirez, Cavite
August 2002 Cluster Congress, Parañaque City
April 2005 Leadership training Cultural Arts Office, Antipolo City
September 2005 JEMA SPOT Leadership Training: Lake Caliraya, Laguna
September 2005 Resurgence of Responsibility in Advertising: College of Saint
Benilde
February 2006 Retail Marketing Seminar: Bangkok, Thailand
March 2007 Industry Risks Seminar, University of Asia and the Pacific
June 2007 Mid-year Business Economics Briefing, University of Asia and the

6. Pacific
July 2007 Doing Business With Spain, University of Asia and the Pacific
March 2008 Coaches Academy: Baguio
March 2008 Marketing and Sales Seminar, Center for Pop
July 2008 Hosting and Emceeing Seminar, SMX, Center for Pop
EVENTS HANDLED:
Dec 2008 to: Weekly Events, SM City San Lazaro
April 2010
March 2009: Bloggers Breakaway Bash, SM City San Lazaro
Feb 2009: Red Hot Party, A Valentine’s Day Event, SM City San Lazaro
Feb 2008: Love Concert: Metro Bar, Production Concert, Center for Pop
April 2008 Practicum, Padis Point Araneta, Center for Pop
May 2008 Practicum, Padis Point Araneta, Center for Pop
June 2008: R.E.A.L.: Recital Concert, Center for Pop
July 2008 Practicum, Padis Point Areneta, Center for Pop
Aug 2008: Highness Musical: Recital Concert, Center for Pop
RESEARCH PAPERS PREPARED:
August 2009 Strategic Marketing Plan- SM City San Lazaro
The main requirement of the Strategic Marketing Course is to
formulate a marketing plan and we have chosen to do one
for my company which is SM City San Lazaro.
August 2009 Case Study on PepsiCo
As part of the requirements to pass the Strategic Marketing
Course at UP Diliman, as the leader of the group, me and
my group have successfully come up with solutions to solve the
case problems.

7. December 2005 Retail Marketing Plan for SM Sucat
One of our requirements in order to successfully pass the course is
to have a retail plan for a specific mall and for us we have chosen
SM Sucat.
August 2006 Service Plan for Regent Travel Corporation.
One of our requirements in our course, Marketring Services.
`
THESIS PAPER:
December 2006 Marketing Plan for GEM3000
A requirement for the marketing curriculum. This is a marketing
plan about Instrumentations Laboratory’s main product, GEM3000.
PERSONAL BACKGROUND
Born on January 17, 1987 in Manila, Philippines. Fluent in English and
Filipino. Knowledgeable in Microsoft Office Programs. Winfax, Mail merge.
Interests: Music. Events, Hosting and Public Speaking. Literary Writing.
Latest Gadgets. Hardworking, Dedicated, Optimistic, Easy learner,
Obedient.
REFERENCE:
Available upon request.