Founder, Blue Fish with branches in Tunis and Abu Dhabi Leila Ben-Gacem is the founder of Blue Fish, with branches in Tunis and Abu Dhabi. Blue Fish designs sustainable social impact initiatives in the field of women empowerment, artisan business development, socio-economic inclusion and youth self-employment opportunity creation Some of the designed social solutions include: Dar Ben Gacem a boutique hotel and a social business which generates business opportunities for micro-businesses in the old town of Tunis through tourism sector innovation; Sougha, a social enterprise owned by Khalifa Fund for Enterprise Development. Sougha creates market opportunities for artisan-entrepreneurs all over the UAE, and considerably improved the socio-economic inclusion of women artisans and local heritage revival. In addition, Blue Fish designs and manages projects which improve artisan business sustainability through, artisan clustering, better heritage branding, communication and international trade opportunity creation in Tunisia. Leila also designed, fundraised and implemented an initiative aimed at creating self-employment opportunities for youth in opportunity deprived locations in the UAE.