travel audience is the world’s leading data-driven travel advertising platform. Our platform connects the leading performance-oriented advertisers with the biggest network of publishers, reaching millions of travelers.

1. travel audience
the world’s leading data-driven
travel advertising platform
t.bangert@travelaudience.com
+44 (0)7766 40 7744

2. Our value through Amadeus data exclusive access
Users Metas
(Comparateurs)
OTA
(Online Travel
Agencies)
GDS
(Global
Distribution
System)
Airlines
Hotels
Railroad
Cars
Packaged
offers
A 85% travel intent reach!

3. Our data sources and CPC / CPM
Segment targeting
Native Ad travel audience network*
**travel and no travel websites* 100% travel network with contextualized native
DMP
Data partners
travel
audience
Amadeus
Audience extension Display **

4. 30 days
Touching the prospect at the right time
Meta flight
search
Meta flight
search
Airline.com
OTA
search
OTA
search
OTA
booking
Meta flight
search
Brand Ad Video Ad
Dynamic
Display Ad
Social Ad Native Ad
Booking
date
Departure
date
Return
date
14 days
Travel blogs
Destination
weather
research
Destination
activity
research
Destination
activity
research
Destination
weather
research

5. Advertising strategy
Traveler journey
Audience & targeting
Customer life cycle
Display Banners Dynamic Displays Responsive Native Ads Video Banners Social Advertising
Our products and customer journey

6. custom
audiences
the travel advertising platform
increase
reach
across
the entire
customer
journey
+500
publishers
We connect the leading brands and performance-oriented advertisers
with the best publishers, reaching millions of travelers.
_ Native Advertising
_ Premium Display
_ Social Advertising
_ Data Partnerships
_ meta connect
exclusive &
proprietary
data
increase
relevance
+125 million
search & intent
signals
reach
millions
of travelers
+300
advertisers
increase
conversions

7. hotels
_ end-to-end solutions
optimized for the travel industry
_ exclusive data from our network,
data partners and Amadeus
• search & intent signals
• custom audiences
• campaign optimization
_ unique products developed together with Amadeus
• live fare integration
• unique targeting & profiling
• meta connect
7
What makes us so different?
Our foundation for successful travel advertising!
+125 million
search & intent
signals
unique
products for the
travel industry
airlines
DMOs
OTAs
exclusive &
proprietary
data
custom
audiences

8. Create your custom audience
Exclusive data for excellent targeting
Origin &
Destination
Segment &
Brand
Calendar
Targeting
Traveler
Type
Trip
Type
Spend
Level
Demographic
Targeting
Interest
Targeting
enriched with 3rd party dataAirport
City
Region
Country
Continent
+
+
+
+
Week day
Trip Duration
Trip Dates
+
+
Metas
OTAs
Airlines
Hotels
DMOs
+
+
+
+
Luxury
Budget
+
Frequent
Traveler
Business
Leisure
Family
Couple
+
+
+
+
Ski
Culture &
Arts
Sports
Winter Sun
… more
+
+
+
+
Age
Gender
Language
+
+
Food &
Drink
Health &
Beauty
Arts &
Entertainment
… more
+
+
+
Beach
+

9. Contextual Native Advertising
performance-based reach of high-intent travelers
_ reach millions of active travel searchers
in their search and booking phase
_ more than 125 million travel search requests per month
_ access more than 500 travel publishing partners
_ display your bookable offers in a responsive design
across all devices
_ more than 300 global travel brands are longstanding partners
9

10. _ exclusive and proprietary data
for successful travel campaigns
_ advertising along the entire
customer journey
_ increase reach, relevance and conversions
_ dynamic and up-to-date bookable offers
• Live fare integration
_ continuous optimization through proprietary algorithms
10
Premium Display
Branding + Performance. We connect you with the right audience.
Display Banner
Ads
Dynamic
Display
Video Banners

11. _ Reach millions of active travel searchers
in their search and booking phase
on any channel across any device.
_ Combine our data and segments to
target your custom travel audience.
_Prospecting and Retargeting with accurate and
bookable offers displaying dynamic fares
_ FB advertising managed by travel audience
_ travel audience data in FB environment
_ Performance and Awareness approach
11
Social Advertising
Combine social media reach with our data and targeting.
KPI-based
optimization
+

12. - Dedicated Mobile DSP
- Travel audience segmentation and targeting
- Brand safety environment
- Private deal and open auction
- Travel and non travel inventory
Mobile Display

13. Data Partnerships
simple
blacklisting
monthly
payments
no
cannibalization
+800
partners
Maximize your full revenue potential!
_ increase bottom line profits
_ more insights on your users
_ We monetize your non-converting traffic by
displaying relevant ads from non-competing
travel companies across the web.
quick
setup
easy
implementation
1
3

14. travel audience meta connect
improved
booking
experience
CPA
pricing
deep linking
to exact flights
+10
airlines
+15
metas
expertise and technology no affiliate network can offer
_ connecting airlines and metasearch
websites with one contract
_ increasing direct CPA-based bookings
_ no extra implementation
or transaction costs
_ complete contracting, tracking, and invoicing
fare search
API
+250 million
fare searches
during beta
1
4

15. 15
+90travel experts
27
_ more than 90 travel experts
_ 27 nationalities
_ part of Amadeus since 2013
_ headquartered in Berlin
_ offices in London, Chicago, Paris,
Stockholm, Madrid, Moscow and Nice
nationalities
30%
growth in
twelve months

16. Longstanding partnerships
“travel audience met the challenge head on and
created a campaign that fit our strategy and
needs. We worked closely together as partners,
with great success […] and gained an incredible
8,164 new visitors.”
Maria Mendez Castro – Managing Director
“travel audience’s team is sophisticated, experienced,
eager to help and friendly. They truly offer custom-
tailored solutions to marketing challenges and
dedicate all the time and effort needed to achieve our
campaign goals.”
Fatih Cigal – VP President Central & East Europe
“From the very beginning of our cooperation, travel
audience has been a constant source
of high quality leads over the years. We are very
happy with the proactive team and our cooperation.“
Michael Groß – Marketing Manager
“travel audience complement our content
perfectly, allowing us to maximize our full
revenue potential without risking any
cannibalization of our own products.”
Alessandra Di Lorenzo – Chief Commercial Officer
16

17. Already 800 partners…

18. Thank you!
t.bangert@travelaudience.com
+44 (0)7766 40 7744