The Facebook rules of engagement cheat sheet! Please visit www.drivecustomers.com for more information!

1. The Rules of Engagement
Do Do Not
Post Images & Video Post “Text Only” Updates
Post Between 12am – 7am Post During Business Hours
Use a Full URL Use a Shortened URL Like Bit.ly
Post on Thursdays & Fridays Post on Saturdays & Sundays
Keep it 80 Characters or Less Post 5000 Word “Customer Testimonials”
Ask Questions with: “Where”, “When”,
Ask Why
“Would”, “Should” and “How”
Use Words Like: “Coupon”, “$ Off”, “Event”, Use Words Like: “Contest”, “Promotion”,
“Winner”, “Offer”, “New” and “Win” “Exclusive” and “Free Shipping”
Ask Followers to: “Fill-in-the-blank”, “Like”,
Post More Than Twice a Day
“Post”, “Take”, “Submit” and “Watch”
The 12 Rules of Facebook Fan Engagement
1) Use Images In Your Posts: Image Posts get 22% more engagement than
video posts and 54% more engagement than text posts.
2) Schedule Posts To Go Live Before 7am: Businesses that post outside of
business hours have a 20% higher engagement rate.
3) Post Important Messages On Thursday Or Friday: Engagement rates on
Thursday and Friday are 18% higher than any other day of the week.
4) Keep It 80 Characters Or Less: Posts 80 characters or less in length have
27% higher engagement rates.
5) Use FULL URL Not A Shortened URL: Engagement rates are 3 times higher
for posts that used a ‘full length’ URL.
6) Ask A Question: Posts that end with a question have a 15% higher
engagement rate.
7) Don’t Ask WHY: “Why” questions had the lowest number of ‘Likes’ and
‘Comments’ as they are perceived as intrusive and challenging.
8) Do Start Your Post With: “Where”, “When”, “Would”, “Should”, or “How”
9) Do Ask Followers To: “Fill-In-The-Blank”, “Like”, “Post”, “Take”, “Submit”
or “Watch” Asking fans outright to take a simple action will drive the
greatest level of engagement. Fans will listen and respond.
10) Don’ t Use The Words: “Contest”, “Promotion”, “Save”, “Exclusive” or
“Free Shipping” Words such as ‘Save’, and ‘Free Shipping’ scored the
absolute lowest in fan interaction.
11) Do Use ‘Softer Language’ Such As: “Event”, “Winner”, “Offer”, “New”, and
“Win” Fans are happy to engage with “Events” and “Winning” offers.
12) Post Coupons & Incentives: Retail brand posts containing “$ off” receive a
55% higher user engagement rate, followed by Posts containing the word
“coupon,” which is 39% above the average.
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