Mish Guru helped manage the Snapchat account for the Rhythm and Vines music festival to build engagement. They designed a distinctive Snapcode and promoted the account on social media to grow followers. Mish Guru's team captured compelling content from the festival around the clock and moderated the live story. The campaign reached over 1.3 million impressions and gained 7,000 new followers with 75% engagement over 5 days. The festival organizer was satisfied with Mish Guru's coverage of the event through the eyes of attendees.

1. The most powerful tool for posting, tracking
and engaging users on Snapchat.

2. +

3. With a successful first year of the Rhythm and Vines
Snapchat Story already under the belt, the challenge
for Mish Guru was to continue to build on the existing
follower base, amplify the festival experience for those
attending, and create a sense of missing out for those
who weren’t.
THE CHALLENGE

4. SNAPCODE DESIGN
The beginning of any good Snapchat
campaign is a well designed and distinctive
Snapcode. Utilising existing brand assets,
the Mish design team were able to push the
boundaries of the Snapcode technical
specifications to create a unique focal point
for the campaign.
ACCOUNT LAUNCH

5. ACCOUNT LAUNCH
CHANNEL SELECTION
Cross-promotion on other social media platforms is
also integral to a successful launch strategy. We
engaged existing Rhythm & Vines social audiences
through organic and paid media to establish presence
and further grow the follower base.

6. ACCOUNT LAUNCH
INFLUENCER SELECTION
Through our network of Snapchat™ influencers
and prior experience with this approach, we
advised on selection, content, and overall
strategy. Because of our well-established
relationships with other Snapchat users and
brands, we were also able to leverage such
partnerships in order to maximise credibility.

7. ACCOUNT LAUNCH
EVENT POSTERS
To gain even more awareness of the
account at the festival, we also placed
large Snapcodes at several key
locations. Not only did this increase
awareness, it decreased barriers to
adding the account by offering a
simple scan-to-add mechanic.

8. LIVE EVENT COVERAGE
CONTENT CAPTURE
The Mish team were on the ground at Rhythm & Vines,
creating compelling festival content from all angles and
all areas. Our relationships with festival promoters and
extensive knowledge of Snapchat storytelling meant we
could ensure total coverage of the festival, including
behind-the-scenes and VIP areas.

9. LIVE EVENT COVERAGE
24/7 TECH SUPPORT
As well as a crew of Account Managers and
Snapchat filmmakers, our Software Developers
were on hand to provide agile solutions and
support whenever needed. This meant we
could deliver analytics directly to the R&V
media team, and easily accommodate any
changes required by the organisers.

10. LIVE EVENT COVERAGE
ACCOUNT MODERATION
• Live story moderation and re-posting
• Selection and fulfilment of prizes
• Cross promotion of sponsor content
• Extensive knowledge of responsible
content practices on social media

11. RESULTS
5 DAYS:
1,300,00+ IMPRESSIONS
4500+ SNAPS RECEIVED
7000+ FOLLOWERS
75% ENGAGEMENT

12. CLIENT SATISFACTION
"To have an experienced team manage a whole section
of our social media was perfect. With Mish Guru we
gave our festival goers full control over our Snapchat™
account. It meant we were getting real and organic
coverage through the eyes of our whole demographic.
Super easy and organised team to deal with who get
the job done. I would definitely have the crew on board
again."
Benjamin Carey
- Digital and Social Media Editor, Rhythm Group

13. hello@mish.guru