Old Media vs New Media: It's just media!

1. New Media vs. Old
Media
How to apply tested communication
methods to new media
@ThomasHynes
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2. Thomas Hynes
 Manager, Blogger
Relations
 @thomashynes
@ThomasHynes
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3. Jian DeLeon
 Staff Writer at Complex
Magazine
 @jiandeleon
@ThomasHynes
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4. Thomas Miale
 Director, Multimedia
Engagement, MultiVu
 Blogger: notafoodie.com
 @tmiale
@ThomasHynes
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5. The Old Guard
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6. The New Guard
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7. It’s Just Media
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8. Blog Posts Indexed in Last 24 Hours
1,085,907
Source: Technorati
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9. Total Number of Identified Blogs
169,467,575
Source: Technorati
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10. New Blogs in Last 24 Hours
171,022
Source: Technorati
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11. The Reach of the Blogosphere
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12. SF Gate Traffic
Last 6 Months
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13. SFist.com Traffic
Last 6 Months
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14. But Do Blogs Matter?
Ask Congressman Lee
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15. Gawker Traffic
Last 6 Months
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16. The Mom Family Bloggers
 Nearly 4 million strong
 77% will write about
brands they like
 14% will write about
brands they don’t like
Source: Technorati
@ThomasHynes
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17. Where Bloggers Blog
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18. Bloggers Won’t Bite
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19. Read the Blogs
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20. Bad Engagement
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21. Have a Conversation
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22. Good Engagement
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23. Takeaways
 Don’t be afraid of blogs
 Do your research
 Don’t spam
 Be helpful
 Be relevant
 Have a conversation
 It’s still just media
@ThomasHynes
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24. Questions?
Did we miss something? Shoot us a line.
 Tom Miale @tmiale
 Jian DeLeon @jiandeleon
 Thomas Hynes @thomashynes
@ThomasHynes
#prnedu