Short inspirational talk on leading digital transformation in organizations given to an audience of CMOs in Helsinki 2016

1. Culture
Strategy
How to Start a Digital Evolution!
Thomas Reibke, Helsinki, May 2016
thomas@belowthesurface.cc
@belowthesurface
www.belowthesurface.cc

2. HELLO!
www.belowthesurface.cc
My name is Thomas, I founded Below The Surface
Below The Surface is a group of experienced facilitators and
organizational practitioners. We empower teams and leaders to reach
their highest potential, and lead their companies in times of change
and uncertainty.

3. #Digital mindset
#Early adoption
#Incremental change
#Experimental change
#Cannibalism
www.belowthesurface.cc
Cultural Disruption

4. TECHNOLOGY
COMPLEXITY
DIVERSITY
COLLABORATION
SELF-AWARENESS
TRANSFORMATION
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5. Type of Change
Strategy Deployment
Technology Change
Mergers and Acquisitions
Re-engineering and Process Design
Software Development and Installation
Business Expansion
Culture Change
All
68% OF CHANGE EFFORTS FAIL
81% iF IT’S CULTURE CHANGE
Number of Studies
3
5
9
7
6
1
3
34
Sum of Sample sizes
562
1,406
395
3,442
31,480
200
225
37,710
Success rate
58%
40%
33%
30%
26%
20%
19%
32%
– Source: Dr. Martin Smith, Success Rates for Different Types of Organizational Change
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6. www.belowthesurface.cc
Organizations as machines

7. www.belowthesurface.cc
Organizations as eco-systems

8. The most dangerous thing in times of
turbulence and change is not the change
itself, but operating with yesterday’s logic.
www.belowthesurface.cc

9. www.belowthesurface.cc
It’s the 90% below the surface
that will sink your ship.

10. NORMS & BEHAVIORS
WHAT WE DO
BELIEFS & ASSUMPTIONS
WHAT WE BELIEVE
VALUES & ATTITUDES
WHAT WE SAY WE DO
Lessons
Survival
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11. Culture is your biggest opportunity
- it’s also your only one!
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13. www.belowthesurface.ccwww.belowthesurface.ccwww.belowthesurface.cc
CO-CREATING
FUTURES
Exploring and co-
creating vision, values,
goals, ways of working
and action plans.
LEARNING
BY DOING
The most powerful
learning comes from
experience.
LEARN
DO
apply
METHODOLOGY
TRANSFORMATIVE
TECHNOLOGY
Understanding
fundamental changes
in people.
TECHNOLOGY
PEOPLE

14. AWARENESS Aligning management around an urgent need for change
DESIRE Involving people in creating vision, values and goals
CONFIDENCE Creating a safe space for exploring new ways of working
EFFICACY Launch small experiments in day-to-day work and evaluate
RE-INFORCE Support change agents through coaching and practice groups
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15. People don’t resist change,
they resist being changed
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16. The right strategy is the one
people want to implement
Opportunities Capabilities
Passion
Winning
strategy
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17. CO-CREATING THE FUTURE
Telling
Selling
Testing
Consulting
Co-creating
Degree of active involvement
Required
capacity for
direction setting
and learning
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18. EFFICIENCY INNOVATION
Planning Questioning
Budgeting Challenging
Measuring Dreaming
Evaluating Imagining
Organizing Experimenting
Structuring Learning
Controlling Enterprising
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19. www.belowthesurface.cc
It’s an evolution not a revolution