Learn about the many reasons, why it makes sense to build an marketplace platform for garden plants.

1. Sharing the joy of flowers

2. Prices for plants from
plant nurseries are high
Excess garden plants
appears naturally
over time
No easy way exists to
find other garden
owners to trade with

3. Two-party swap Buy/sell Give-away
A marketplace platform where users can trade plants
Platform Transaction Types

4. Overcome information
deficit: Making trading
plants easy
Save money by
buying excess plants
from others
Earn money by selling
excess plants
Build relationships
with other garden
lovers

5.  Offline events has happened in
multiple countries in many years
 Facebook groups are popping up,
but not customized to this
transaction type
 Value proposition tested in Denmark
 Legacy sites exist

6. USD
41
Billion
Revenue*
USD
20
Billion
Revenue**
USD
169
Billion
Revenue***
Sources:
*http://www.ibisworld.com/industry/default.aspx?indid=1037
**http://www.ibisworld.com/industry/default.aspx?indid=1951
***http://www.ibisworld.com/industry/default.aspx?indid=1661
US Nursery & Garden Stores US taxi & limousine service US hotels and motels

7.  US
 UK
 Southern and
Eastern Europe…
 Norway
 New Zealand
 Switzerland
 Austria
 Australia
 Belgium
 Canada
 Denmark
 France
 Ireland
 Germany
 Netherlands
 Finland
 Estonia, Lithuania
and Lativa
 Sweden

8. 1 2 3 4
SEARCH FIND MAKE REQUEST FINALIZE TRADE

9. Etsy/Pinterest like frontpageAutomated matching of users Smart phone app

10. First Trial
Freemium
 Free: Swapping and
giveaway
 Subscription plans
for sellers
 Advertising
Possible Second Trial
Buy Request Fees
 Small fees for buy
requests (without
escrow)
 Advertising

11. Transaction fees
based on escrow
Sponsoring of user’s
own sell ads
Bulk selling to organizations
like Royal Horticultural Society
Sponsorships by
home improvement
retailers

12. OnlineOffline
Expensive
Affordable

13. First users in a
market are paid
After onboarding the
few paid users, online
marketing is rolled out
Referral campaigns
are used to
incentivize users to
invite their friends
with gardens

14. Team chasing moving targets

15. Founder
Thomas Skovgaard Pedersen
Award winning PR professional,
marketing specialist, project
manager
Lead developer
Manish Pareek
SNV Infotech,
full stack developer, (woocommerce
development, ajax, database
management systems)
Developer
Vladimir Eric
freelance developer
(CSS, UI/UX, PHP, JS, Jquery).
Part of Sugarbricks developer
netowork
Graphic designer
Yulia Uralova
Other contractors: on & off for such a data scraping, advice on botanical names, proof reading etc.

16. Enable garden owners
to look up who is
selling, swapping or
giving away in the
vicinity of their home

17. Is there an exit?

18. fully owns
partially owns
owns

19. +45 60 62 93 90
tsp@floragora.dk
www.floragora.kiwi
Floragora IVS, c/o Frontpage
Kronprinsensgade 2, 2nd floor
DK-1114 Copenhagen K
Denmark
www.floragora.dk