Game design for marketers

1. Game Design

2. What is a game?

3. Is this a game?

4. Is this a game?

5. Is this a game?

6. Is this a game?

7. Is this a game?

8. Is this a game?

9. Is this a game?

10. Is this a game?

11. Is this a game?

12. What are the elements of a game?

13. What is a game?
4 Core Elements
A goal
Rules
Feedback System
Voluntary participation

14. What is a game?
Definition
Games are the voluntary attempt to overcome unnecessary obstacles.
(Bernard Suits)
To play a game is to achieve a specific goal, using only means permitted by rules,
where the rules prohibit the use of more efficient means, and where the rules are
accepted just because they make such activity possible
(Bernard Suits)
Definition adapted

15. Goal Hit the ball in the hole
Rules
Use various clubs to
hit balls in as few
strokes as possible.
Feedback
System
Lowest number of
strokes
Voluntary
participation
You choose to
participate
Golf

16. Tetris
Goal
Building blocks
without holes
Rules
Get a block and
decide where you put
it with the arrow keys
Feedback
System
Visual, score a line
Voluntary
participation
You choose to
participate

17. Why do you play games?

18. Why do we play games?
FlowTheory
Bartle Player
Types
Motivation
for playing
games

19. Motivations to play games
Excitement
Challenge
Competition
Relaxation
Fantasy
Social interaction

20. FlowTheory
People in the flow

21. FlowTheory

22. FlowTheory

23. Bartle PlayerTypes
Acting
Interacting
Players World
Killers
Motivation:
Want to win and be better
than others
Key Words:
Win, defeat, beat, challenge,
competition, fight
Achievers
Motivation:
Being the master of the
game and form the world
like they want
Key Words:
Status, adapt, show,
hierarchy, get goals
Socializers
Motivation:
Contact with other players,
networking and making
friends
Key Words:
Share, help, give, trade, talk,
listen, people, empathie
Explorers
Motivation:
Discover the unknown first.
Discover how the system
works
Key Words:
See, seek, read, collect,
search, discover, explore

24. How do we create games?
Game
Designer Player
Creates Consumes

25. MDA Framework
Rules System Fun
Users
Mechanics Dynamics Aesthetics
Designers

26. MDA Framework
Mechanics
Dynamics
Aesthetics
describes the particular components of the game, at
the level of data representation and algorithms
describes the run-time behavior of the mechanics
acting on player inputs and each others outputs over
time.
describes the desirable emotional responses evoked in
the player, when she interacts with the game system.

27. Make your own game?
Step 1
Decide on setting of your game
Theme: example: atlantis, war, monkeys, …
Specific setting: game where you need to
shoot all your enemies

28. Make your own game?
Step 2
Brainstorm Elements of your game
Location
Story
Characters
Actions
…

29. Make your own game?
Step 3
What is your goal?
Link elements to your goal

30. Make your own game?
Step 4
Flow of your game
Structure of your game

31. Shooting
Game

33. Super Mario Bros

34. Make your own game?
Step 5
Plan to develop your game

35. Make your own game?
Present your game to game
development companies

36. Questions?