Find a recording of this webinar at: https://thoughtform.com/insights/events/structure-sales-pitch/ A great sales pitch is one of the most valuable assets for any business, but they’re not that easy to create. One of the most overlooked aspects of a sales pitch is the structure. The messages might be on-target and the presentation itself engaging, but if you don’t have the right structure, you’ll never take hold in your audiences’ mind. In this webinar, you’ll learn the three key moments in any sales pitch, how to create them for yourself and your business.

1. Hello.
How to Structure a Sales Pitch

2. We are communication
designers who bring
beautiful clarity
to complex ideas,
driving understanding
and change.

3. Agenda
3 AHA!
4 AW YEAH!
5 TIPS & RESOURCES
2 AMEN!
1 WHAT IS A SALES PITCH

4. 1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
WHAT IS
A SALES PITCH?

5. EVERYBODY
SELLS
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

6. STANDARD
COMPONENTS
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
• Description of your solution
• Value proposition
• Unique features and capabilities
• Supporting evidence
• Call to Action

7. STRUCTURES
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
Opening
•
Body
•
Conclusion
Situation
•
Conflict
•
Resolution
Question
Pitch
Pixar
Pitch
Problem
•
Solution
•
Product Info

8. 3 MOMENTS
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

9. AMEN!
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

10. 3 MOMENTS
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

11. AMEN!
• Coin a name for the problem
• Identify root causes
• Dismiss current solutions
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

12. AHA!
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

13. 3 MOMENTS
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

14. AHA!
• Frame the problem in a
new way
• Expose the size or impact of
the problem
• Draw attention to a sub-set
of the problem that was
hidden or overlooked
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

15. AW YEAH!
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

16. 3 MOMENTS
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

17. AW YEAH!
• Show a day in the life of a user
• Expose your “secret sauce” or
“behind the curtain” methods
• Share an implementation
roadmap on onboarding guide
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

18. TIPS & RESOURCES
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

19. TIPS
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES
• As Short As Possible
• Dialogue.
• Make certain it's the right time.
• Ask for the sale.

20. THE
CHALLENGER
SALE
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

21. INFLUENCE:
THE PSYCHOLOGY OF
PERSUASION
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

22. THE MINTO
PYRAMID
PRINCIPLE
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

23. WHITEPAPERS
1 WHAT IS A
SALES PITCH? 2 AMEN! 3 AHA! 4 AH YEAH! 5 TIPS & RESOURCES

24. THANK
YOU!
Marisa Boevers
mboevers@thoughtform.com
Twitter: @mboevers
www.thoughtform.com
Twitter: @thoughtforminc
LinkedIn: ThoughtForm