This document discusses how traditional models of content creation and distribution are no longer sustainable and a revolution is underway. It argues that by leveraging content in new ways through vision, outreach and impact, thought leaders, authors and speakers can increase the pace at which they develop new ideas and see measurable behavior change in the organizations they serve. This will allow their businesses to perform better and grow faster. The document promotes joining together to develop clarity of ideas and break free from restraints to deliver content through new avenues of expression.

1. Those who clingto theold modelsof creation anddistribution may yet think that their methods are sustainable forever,

2. that they can continue to serve the broad consumer market alone (even though consumer content doesn’t drive behavior change),

3. and that thinkers, authors, and speakers can continue to do what they have always done.

4. But the results that come together in the harmony of Vision,Outreach, and Impactwillspeak for themselves.

5. Traditionalists will join uswhenthey finally see the waters rising around their feet.

6. And when they do, meaningful content will
far and fast worldwide.
spread

7. GROWinto professional callings as theircontent finds new avenues of expression.
Thought leaders, authors, and speakers will see
passionate hobbies

8. They will createnew ideas at an increasedpace when they heighten their content’s leverage.

9. Andtheorganizationsservedbytheircontentwilladoptnewwaysofworkingandthinking.Theywillsee
MEASURABLE
behaviorchange.

10. Their businesses will perform better.

11. Their employees will be more engaged.

12. Their customers will be more satisfied.

13. They will grow fa$terand be more profitable.

14. We are in the midst of a REVOLUTIONof thought and communication.

15. Together, we develop the clarity to see our ideas to fruition.

16. Together, we break free from creative restraints to develop and deliver our content in new ways.

17. Together, we
rise above
the digital noise to bring meaning and connection to the world.

18. THE THOUGHT LEADERSHIP LEVERAGE MANIFESTO
thoughtleadershipleverage.com917.741.1881 info@thoughtleadershipleverage.com
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