By Sujatha.K and Bharani Subramaniam

1. digital future of it service
providers
Sujatha.K
Bharani Subramaniam

2. agenda
2
• Context Setting
• Strategy Transformation
• Capability Mapping
• Value Proposition of IT service providers from 2011 - 2015
• ThoughtWorks alignment to Digital Services

3. digital can it be
defined??
3

4. Digital means: exploiting
emerging technologies to create user
/ customer centric interfaces and
data driven business models, leading
to more agile, responsive and
competitive business models.
4

5. transformation map
5

6. capability mapping
6

7. evolution of value
proposition
7

8. 8
BUY/ ALIGN / build mode
8
2011 2012 2013 2014 2015
Zenta
BPO
Duck Creek
Insurance
CAS
CPG
NewsPage-
Mobility
aVVenta -
Digital
Nokia Siemens
IPTV
Octagon
Research
Neo Metrics
Analytics
Procurian
BPO
Vivre
BPO
PCO Innovation
PLM
Mortgage Cadence
BFS
ASM Research
Govt
Acquity Group
Digital
Fjord
Digital
Change Track
Analytics
Client House
SaaS
evopro-
Embedded
Software
i4C
Analytics
PureApps
Oracle Analytics
Enkitec
Oracle Engg
Hytracc
Consulting
Javelin
Digital
Tquila
Cloud
Agilex
Digital
Gapso
Analytics
Reactive Media
Digital
Structure
Smart Grid
Axia
Consulting

9. BUY/ ALIGN / build mode
9
2014-2015
• Infosys and Society of Automotive
Engineers - Integrated Vehicle Health
Management
• Infosys and IEEE – Internet of Things
• Acquisition of Kallidus – provider of
digital experience solutions
• Acquisition of Panaya – Automation
platform
• Infosys and Tableau Software – Next
Gen BI and Visualisation
• Infosys and DreamWorks Animation -
New Gen solutions
2011- 2012
• Infosys and Gen-i – to address local
ANZ clients
• Acquisition of Lodestone –
Management consulting
• Infosys and UBM Techweb- Cloud
Ecosystem
After taking over the CEO role, Vishal Sikka made couple of interesting acquisitions and alliances in areas
such as automation, digital solutions and IoT.

10. BUY/ ALIGN / build mode
10
• Wipro has developed a cognitive computing system, Holmes. It's also an
abbreviation that expands into 'heuristics and ontology-based learning
machines and experiential systems'.
• Wipro had bagged a contract from Nexenta to implement Holmes, which is
expected to automate the process of their customer services helpdesk by
automatically generating tickets
According to Wipro’s CTO KR Sanjiv on collaboration with
Watson
“ it will be more partnership than competition. "We are working with Watson,
we have people trained on Watson. Watson can address certain kinds of use
cases, Holmes certain others. Watson does not, for instance, do visual learning
(learning from images). We are building Holmes in a way that it will also do
visual learning,”

11. changing landscape : client stories
11
London Police Force Fights Gang
Crime with Analytics
AstraZeneca: Integrated Customer
Information Management

12. messaging – top management
12
Our solutions are designed to help customers optimize operations for efficiency as well as
innovate and drive growth in their business across markets. Our industry-focused structure –
from sales to delivery – strengthened our ability to partner with our customers on their
initiatives, resulting in double digit growth in all our major verticals. Our three non-linear growth
businesses are software products, process cloud and iON
TCS CEO Chandra’s comments during 2011-2012
It is my belief that the clutch of new technologies - Mobility,
Big Data, Social Media, Cloud Computing and Robotics – what we refer to as the “Digital Five
Forces”, is rapidly changing the world around us. It is shaping how we interact, respond and
connect with one another as individuals or as companies and even as governments.
TCS CEO Chandra’s comments during 2014-2015

13. ThoughtWorks
alignment to digital
13

14. Creating Loyalty
through
Digital Innovation
14

15. Platform for Dominos to engage the end customers to come up
with pizzas Australians would love to eat

16. Users build their own brand, create ads, promote in
Facebook and other social media and tie them all with their
#HashTag

17. Users get a share of sales from every pizza they create.
Based on the number of toppings it varies from 25 Cents to
$ 4.5

18. 18
Responsive UI
Integrates with 13 systems on the back end
Micro services architecture
C#, Angular

19. Over 170,000 pizzas on menu
44% Increase in EBITDA

20. Innovator’s
Dilemma
20

22. Day 1 - Innovation Lab in the small store

23. Day 2 - Scan and Buy is very difficult with a basket in
hand

24. Day 5 – Meal Planner in iPad on the shelf with illuminating
LEDs

25. internet of cows
IoT…..maahhh
25

30. Thank you