See the full video here: http://www.thoughtworks.com/talks/nail-it-then-scale-it-with-speed-and-disruptive-innovation-twlive-australia-2015 ‘Keep up or be left behind…and be replaced with someone who can’ This talk follows the journey of Paul Licuria and his team on their journey to introduce a new online platform for weight loss and wellbeing with their Nail it and Scale it approach. He discusses the importance of fully understanding the customer’s pain and then the subsequent solution, marketing strategy, and business model in order to be successful. Paul openly shares his experience of barriers to innovation, including the inability to generate disruptive concepts, and the process of product delivery. Whilst discussing how Leap has overcome some of these challenges, he bravely confirms what all of us suspect; ‘if your road through digital has been smooth, you might be doing it wrong.’

1. NAIL IT THEN SCALE IT
WITH SPEED AND
DISRUPTIVE INNOVATION
By Paul Licuria

2. OUTLINE
1. About Leap Training
2. Nail it then Scale it
3. Barriers to Disruptive Innovation
4. Findings

3. A Registered Training Organisation (RTO) in Melbourne, delivering
industry leading online education to the Employment Services and
Disability Employment Services sectors. We’ve been providing
training solutions to these sectors for the last five years.
22M Revenues 100,000 enrolled students
Total of 32,867 16,369Certified Courses FY14
ABOUT LEAP TRAINING

4. NAIL IT THEN SCALE IT

5. NAIL THE CUSTOMER’S PAIN

6. NAIL THE SOLUTION

7. NAIL THE
GO TO
MARKET
STRATEGY

8. NAIL THE
BUSINESS
MODEL

9. SCALE IT

10. FACS

11. BARRIERS TO
NAILING IT
USING
DISRUPTIVE
INNOVATION

12. STRATEGIC IMPORTANCE NOT
UNDERSTOOD

13. INABILITY TO GENERATE
DISRUPTIVE CONCEPTS

14. INAPPROPRITE FUNDING

15. PRODUCT
DEVELOPMENT ISN’T
CONDUCTIVE TO
DISRUPTIVE
INNOVATIONS

16. 2 MAIN GROUPS OF INNOVATION

17. FINDINGS

20. THANK YOU!