49. “Rent a warehouse and build a prototype
of a store… go build 20 of them,
then discover it didn't work…”
Apple Store is the most profitable shop in London
Sources: Steve Jobs in Fortune Magazine March 8 2007 Verdict Global Retail Freview Aug 2010
50. At Sony we assume that all products of our
competitors have basically the same
technology, price, performance and features.
Design is the only thing that differentiates
one product from another in the
marketplace.
Norio Ohga
Former Chairman and CEO, Sony
70. Key takeaways
! Projects don’t start at Dev
! Create a vision and use visual thinking
! Do just enough & get rid of waste
! Collaborate, co-locate, communicate
! AXD It’s not easy but it’s worthwhile