When we design together

1. ©ThoughtWorks 2020 WHEN WE DESIGN TOGETHER The power of collaboration #YConf2020

2. 2© ThoughtWorks 2020 Experience Designer (XD) Sabrina Mach Developer (Dev) James Emmott Business Analyst (BA) Ammara Gafoor This talk is brought to you by.... #YConf2020

3. 3© ThoughtWorks 2020 WHAT IS DESIGN ? Is it the responsibility of one person with the job title? Is it about drawing or making things look pretty? #YConf2020

4. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. ©ThoughtWorks 2020 Commercial in Confidence Herb Simon (1968) Recipient of the 1978 Nobel Memorial Prize in Economics. Pioneer of several scientific domains such as artificial intelligence, and many more. #YConf2020

5. 5© ThoughtWorks 2020 Why good design is important Good design is good for business 80% of buyer will pay more for a better customer experience. (Walker. Customers 2020: A Progress Report) For every £1 invested in design, businesses can expect over £4 increase in net operating proﬁt. (The Value of Design Factﬁnder. 2007.) #YConf2020

6. How to create good design Technology Feasibility Business Viability Good design that creates impact happens here. People Desirability & Usability Start here What do people need / desire? Do they understand how to use it? What can be ﬁnancially viable? What can be technically feasible? #YConf2020

7. Who designs for whom Not a complete list of roles Technology Feasibility Business Viability People Desirability & Usability Business Analyst Developer Experience Designer #YConf2020

8. Who designs for whom Not a complete list of roles Technology Feasibility Business Viability People Desirability & Usability Experience Designer Business Analyst Developer #YConf2020

9. Who designs for whom Not a complete list of roles Technology Feasibility Business Viability People Desirability & Usability Business Analyst Developer Experience Designer #YConf2020

10. Good design happens when we design together. Technology Feasibility Business Viability People Desirability & Usability Experience Designer Business Analyst Developer QA Infra Dev SMEs #YConf2020

11. POLL Which questions do you ﬁnd yourself asking? Technology Feasibility Business Viability People Desirability & Usability What do people need / desire? Do they understand how to use it? What can be ﬁnancially viable? What can be technically feasible? #YConf2020

12. SOUNDS EXCITING? Let’s look at an example. #YConf2020

13. ©ThoughtWorks 2020 Problem statement: Improve the quality of elevators 13 #YConf2020

14. ©ThoughtWorks 2020 #YConf2020

16. #YConf2020

17. ©ThoughtWorks 2020 CROWDED DIFFICULT TO USE CLAUSTROBHOPIC #YConf2020

18. ©ThoughtWorks 2020 18 #YConf2020

19. ©ThoughtWorks 2020 CLAUSTROPHOBIA #YConf2020

23. ©ThoughtWorks 2020 Reframing the problem is the key to good design! #YConf2020

24. #YConf2020

25. Design is about tackling complexity. #YConf2020

26. #YConf2020

27. ‘Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, “Make it look good!” … — Steve Jobs #YConf2020

28. … That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.’ — Steve Jobs #YConf2020

29. ‘That’s fundamentally what design is about. Taking things apart so you can put them back together.’ — Rich Hickey #YConf2020

30. #YConf2020

31. ‘The most fundamental problem in computer science […] is problem decomposition: how to take a complex problem and divide it up into pieces that can be solved independently. Problem decomposition is the central design task that programmers face every day.’ — John Ousterhout #YConf2020

32. ‘Design skill is what separates great programmers from average ones.’ — John Ousterhout #YConf2020

33. #YConf2020

34. #YConf2020

35. ‘Most people are rewarded in school for solving problems. When was the last time your child — or you — were rewarded for ﬁnding a problem?’ (‘We’ve got enough problems already!’) — Alan Kay #YConf2020

36. ‘Point of view is worth 80 IQ points.’ — Alan Kay #YConf2020

37. #YConf2020 We are all designers Frame right problem Tackle complexity & make cognitive leaps

38. How to become smarter in our team An applied example. #YConf2020

39. 39© ThoughtWorks 2020 Design Studio 1) Frame the challenge, and note constraints and assumptions. 2) Individually, draw 8 ideas in 8 minutes. Then share. 3) Individually, go deeper into one idea in 5 minutes. Then share. 4) Pin on on the wall and dot vote. 5) Together, create one idea in 10 minutes. One of the many methods you can use to get diﬀerent perspectives to collaborate together. #YConf2020

40. Pharma Industry

41. BEFORE Problem = We have too much data. We need to understand it Solution = Visualising the data will help us understand it Focus = 90% on building a visualisation solution 'Build a dashboard!' #YConf2020

42. Design Studio DATA PRODUCED HERE CAN ALSO BE USED HERE

43. AFTER Problem = Has someone done this test before? Solution = How can I ﬁnd a relevant test result and understand that? Focus = 50% on ﬁnding test results 50% on building a visualisation solution Design studio surfaced hidden assumptions #YConf2020 BEFORE Problem = We have too much data. We need to understand it Solution = Visualising the data will help us understand it Focus = 90% on building a visualisation solution 'Build a dashboard!'

44. Good design happens when we design together.

45. 45© ThoughtWorks 2020 Good design is everybody's responsibility. #HonourYourResponsibility Lead by Experience Designer supported by XD & Dev & other subject matter experts Lead by Developer supported by XD & BA & other subject matter experts Lead by Business Analyst supported by XD & Dev & other subject matter experts Technology Feasibility Business Viability People Desirability & Usability #YConf2020

46. 30% Faster Time to Market 15% Accelerated Adoption COLLABORATION MAKES US FASTER Collaborative multidisciplinary teams create products that have... #YConf2020

47. THE ASK Connect Reach out to other roles. Find out about the perspective, knowledge and experience they bring to your team. Amplify Show your support to the different perspectives in your team. Use your voice to make theirs stronger and increase their impact. Collaborate Work together to understand and define the problem, then ideate many different possible solutions before converging on one. PAIRING: BA + UX + DEV = DESIGN TIME. #YConf2020

48. 48© ThoughtWorks 2020 Experience Designer (XD) Sabrina Mach Developer (Dev) James Emmott Business Analyst (BA) Ammara Gafoor THANK YOU! What are your questions for us? #YConf2020

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