Social Network Marketing: Integrate Real Life with Online Part II
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Strategy and a quick overview of best practices that every business owners needs to know about social media!
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Social Network Marketing: Integrate Real Life with Online Part II
- 1. Social Network Marketing Integrating Real Life with Online Part 11 Presented by Kristin Slice, MA Maricopa Small Business Development Center
- 2. Me: Kristin Slice, MA Business Analyst, SBDC Certified Social Media Strategist Entrepreneur
- 3. You:? and One thing you learned last session.
- 4. Objectives Ensure every participate has the basic building blocks of an effective social media strategy. As a business owner you understand the basic structures of a social media platform well enough to log-on and start learning. As a business owner you know enough about best practices to ensure ROI.
- 5. Road Map Homework Review Strategy Recap Overview of basic structures of all social media platforms. Marketing Tools Review: - Email Marketing - Facebook - Twitter - LinkedIn (Your Sales Tool) - Pinterest - Instagram
- 6. • Did you create any profiles? • Did you follow any businesses? • What did you notice? Homework
- 7. • What is your goal? • How does your target audience use social media, when purchasing your product or service? • What resources do you have available? • What VALUE do you offer? Strategy Recap
- 8. Elements of a good social media strategy: - Building Relationship - Time - Engagement - Value Strategy Recap
- 9. Discussion: What is your strategy? Who are you going to connect to? What content will you post? What are your goals? Strategy Recap
- 10. Discussion: What is your strategy? Who are you going to connect to? What content will you post? What are your goals? Strategy Recap
- 11. • Profile • Homepage • Post Overview of basic structures.
- 13. Email 91 % of people check their email daily. Email has 3x high conversion rate than social media -Ron Cates, 2017
- 14. Email Best Practices: Professional Looking 3 Pictures or Less, 20 Lines of Text Targeted Good Subject Lines Integrated with marketing / social media.
- 15. Twitter What: Social Conversation Post: Links to news, blogs, photos and videos. Frequ.: At least 5 x Day Benefit: Fastest way to reach your audience.
- 16. Facebook What: Largest Site Post: Text, Links to blogs, photos and videos. Frequ.: 1 x 2 a day. Benefit: Largest platform, ads
- 17. LinkedIn What: B2B Focus Post: Text, Links to blogs, photos and videos. Frequ.: 1 x 2 a week Benefit: Sales search
- 18. Pinterest / Instagram What: Building Brand Post: Photos / Links to blogs Frequ.: 1 x 2 a week Benefit: SEO and Brand Outreach
- 19. Remember, its not the tool…
- 20. Next Steps Implement Your Strategy! Connect with a Counselor for Support Make Money
- 21. Next Steps Implement, Monitor, Repeat Measure ROI Engagement Website Analytics (Increased Traffic) Financials: Return Clients and Referrals
Notes de l'éditeur
- Introduction of myself and go around the room
- Intro
- Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
- Intro
- Intro
- Intro
- Intro
- Intro
- Intro
- Intro
- Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
- Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
- Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
- Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
- Business Owners struggle with understanding online marketing, how it relates to their business and how to use online tools effectively. At the SBDC we work with 100’s of businesses every year, as a result we see the reality of several businesses, the pros and the cons of different tools and how to effectively use limited resources. Any online tool, from social media to video, to e-commerce are tools, they all depend on your strategy. Today we are going to start with strategy.
- Putting Together a Social Network Marketing STRATEGY Once you have determined your goal, then you can put together a list of activity that need to be executed to support that goal.
- Short Leash CoHoots / Seed Spot
- Short Leash CoHoots / Seed Spot