SlideShare une entreprise Scribd logo
1  sur  8
Télécharger pour lire hors ligne
ENGAGING &
RETAINING
APP USERS
App development requires Effort,
Energy & Investment but 23% of
users abandon an app after just one
use!
Is it really worth it?
Pokemon Go had retention rates
TWICE the industry average in
July, but slowed down considerably
as users lost motivation due to a
lack of new content
So, How Do You Ensure your
Mobile App is a Success?
Retention & Engagement
the two biggest hurdles
for developers
MAKE IT EASY TO
DIVE INTO
A long, drawn out sign-up process preventing users from accessing
features can prevent them from coming back.
Integrate account creation automatically from accounts users may
already have like Facebook or Twitter
Rewards Programs
Check-In Specials, Contests &
Coupons are all surefire ways
to boost app retention rates
Offer
DEALS &
Incentives
USEPUSH NOTIFICATIONS
Email marketing works because it
subtly reminds users you're still
around. The same principle can be
applied to push notifications.
Let users know about new features
that have been implemented since
the last time they logged in.
DON'T LITTER
YOUR APP
WITH ADS
BUT USER EXPERIENCE IS GREATLY COMPROMISED
& ADS ARE EASY TO ACCIDENTALLY CLICK
USING ADSENSE MAY BE TEMPTING
TO GENERATE ADDITIONAL REVENUE
OFFERING A DUPLICATE AD-FREE APP LISTING
FOR A FEW BUCKS WHEN IT HAS THE SAME FUNCTIONALITY
AS THE FREE APP CAN ANNOY USERS
DON'THOLDYOURTARGETAUDIENCEHOSTAGE!
EASE OF USE
TRUMPS EVERYTHING ELSE
MAKE IT EASY TO NAVIGATE CONTENT,
JUMP THROUGH FEATURES &
ADD PREMIUM CONTENT.
turnto anexperttodevelop
yourbusinessapp
ThrottleNet can help your business develop an engaging cross-platform
business app that speaks to your target audience.
Visit throttlenet.com/throttle-up-st-louis/cross-platform-mobile-app-development to learn more.

Contenu connexe

Tendances

How to optimize your app’s discovery & its promotion on the App Store
How to optimize your app’s discovery & its promotion on the App StoreHow to optimize your app’s discovery & its promotion on the App Store
How to optimize your app’s discovery & its promotion on the App Store
Thomas Bensoussan
 
Android app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - FiksuAndroid app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - Fiksu
Ad6 Media
 
ReFresh Deck
ReFresh DeckReFresh Deck
ReFresh Deck
Riz Nwosu
 

Tendances (20)

Why Mobile App Retention Matters?
Why Mobile App Retention Matters?Why Mobile App Retention Matters?
Why Mobile App Retention Matters?
 
Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!
 
Ux design mistakes to avoid mobile app development guide
Ux design mistakes to avoid mobile app development guideUx design mistakes to avoid mobile app development guide
Ux design mistakes to avoid mobile app development guide
 
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015
 
Top features of android app development
Top features of android app developmentTop features of android app development
Top features of android app development
 
How to optimize your app’s discovery & its promotion on the App Store
How to optimize your app’s discovery & its promotion on the App StoreHow to optimize your app’s discovery & its promotion on the App Store
How to optimize your app’s discovery & its promotion on the App Store
 
Marketing plan
Marketing plan Marketing plan
Marketing plan
 
Android app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - FiksuAndroid app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - Fiksu
 
Gaining the app visibility that matters
Gaining the app visibility that mattersGaining the app visibility that matters
Gaining the app visibility that matters
 
App Marketing 101
App Marketing 101App Marketing 101
App Marketing 101
 
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionTune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
 
AppPrizes - Value Proposition Deck for Social Point Inc
AppPrizes - Value Proposition Deck for Social Point Inc AppPrizes - Value Proposition Deck for Social Point Inc
AppPrizes - Value Proposition Deck for Social Point Inc
 
The No-nonsense Guide to App Monetization
The No-nonsense Guide to App MonetizationThe No-nonsense Guide to App Monetization
The No-nonsense Guide to App Monetization
 
ReFresh Deck
ReFresh DeckReFresh Deck
ReFresh Deck
 
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
#CMOUS Staying ahead on mobile - challenges, measurement and strategies#CMOUS Staying ahead on mobile - challenges, measurement and strategies
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
 
Mobile Apps for Small Businesses - Success Strategy
Mobile Apps for Small Businesses - Success StrategyMobile Apps for Small Businesses - Success Strategy
Mobile Apps for Small Businesses - Success Strategy
 
Marketing plan of an android app
Marketing plan of an android appMarketing plan of an android app
Marketing plan of an android app
 
Flood saver
Flood saverFlood saver
Flood saver
 
Mobile app Marketing (based on an eMarketer article)
Mobile app Marketing (based on an eMarketer article)Mobile app Marketing (based on an eMarketer article)
Mobile app Marketing (based on an eMarketer article)
 
App prizes value deck for apps
App prizes   value deck for appsApp prizes   value deck for apps
App prizes value deck for apps
 

Similaire à Engaging and Retaining App Users

App Retargeting Best Practices
App Retargeting Best PracticesApp Retargeting Best Practices
App Retargeting Best Practices
Réda LARAIBI
 
Liftoff Re-engagement-guide
Liftoff Re-engagement-guideLiftoff Re-engagement-guide
Liftoff Re-engagement-guide
Trace Ronning
 
WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4
Kelly Clay
 

Similaire à Engaging and Retaining App Users (20)

Best methods to improve app engagement & user retention
Best methods to improve app engagement & user retentionBest methods to improve app engagement & user retention
Best methods to improve app engagement & user retention
 
How to prevent Mobile App Churn.docx
How to prevent Mobile App Churn.docxHow to prevent Mobile App Churn.docx
How to prevent Mobile App Churn.docx
 
From users to megafans: how to improve your retention rates? by Côme Courteault
From users to megafans: how to improve your retention rates? by Côme CourteaultFrom users to megafans: how to improve your retention rates? by Côme Courteault
From users to megafans: how to improve your retention rates? by Côme Courteault
 
What is app user lifetime value and how to increase it?
What is app user lifetime value and how to increase it?What is app user lifetime value and how to increase it?
What is app user lifetime value and how to increase it?
 
How to make money from your mobile app? [6 techniques & a BONUS video]
How to make money from your mobile app? [6 techniques & a BONUS video]How to make money from your mobile app? [6 techniques & a BONUS video]
How to make money from your mobile app? [6 techniques & a BONUS video]
 
10 Ways to Better Engage App Users in 10 Seconds
10 Ways to Better Engage App Users in 10 Seconds10 Ways to Better Engage App Users in 10 Seconds
10 Ways to Better Engage App Users in 10 Seconds
 
App Retargeting Best Practices
App Retargeting Best PracticesApp Retargeting Best Practices
App Retargeting Best Practices
 
5 Mobile App ROI Metrics That Actually Matter
5 Mobile App ROI Metrics That Actually Matter5 Mobile App ROI Metrics That Actually Matter
5 Mobile App ROI Metrics That Actually Matter
 
Tips To Create An App Like Splitwise_ Cost And Features You Need To Know.pdf
Tips To Create An App Like Splitwise_ Cost And Features You Need To Know.pdfTips To Create An App Like Splitwise_ Cost And Features You Need To Know.pdf
Tips To Create An App Like Splitwise_ Cost And Features You Need To Know.pdf
 
DEVELOPER TIPS: How To Build Mobile Apps That Stick
DEVELOPER TIPS: How To Build Mobile Apps That StickDEVELOPER TIPS: How To Build Mobile Apps That Stick
DEVELOPER TIPS: How To Build Mobile Apps That Stick
 
Liftoff Re-engagement-guide
Liftoff Re-engagement-guideLiftoff Re-engagement-guide
Liftoff Re-engagement-guide
 
Revisit the Strategies to Make Money with Free Apps.pdf
Revisit the Strategies to Make Money with Free Apps.pdfRevisit the Strategies to Make Money with Free Apps.pdf
Revisit the Strategies to Make Money with Free Apps.pdf
 
Kidmedics Mica pdf.pdf
Kidmedics Mica  pdf.pdfKidmedics Mica  pdf.pdf
Kidmedics Mica pdf.pdf
 
On.pdf
On.pdfOn.pdf
On.pdf
 
10 Delicious Recipes for Lean a/bs - For Consumer Brands and mCommerce
10 Delicious Recipes for Lean a/bs - For Consumer Brands and mCommerce10 Delicious Recipes for Lean a/bs - For Consumer Brands and mCommerce
10 Delicious Recipes for Lean a/bs - For Consumer Brands and mCommerce
 
Five simple strategies that can scale your zomato clone among the target audi...
Five simple strategies that can scale your zomato clone among the target audi...Five simple strategies that can scale your zomato clone among the target audi...
Five simple strategies that can scale your zomato clone among the target audi...
 
WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4
 
Mobileapps
MobileappsMobileapps
Mobileapps
 
Mobile App Marketing
Mobile App Marketing Mobile App Marketing
Mobile App Marketing
 
Fintech App Benchmark Report 2022
Fintech App Benchmark Report 2022Fintech App Benchmark Report 2022
Fintech App Benchmark Report 2022
 

Plus de ThrottleNet, Inc

Plus de ThrottleNet, Inc (10)

Hiring an IT Consultant
Hiring an IT ConsultantHiring an IT Consultant
Hiring an IT Consultant
 
Cyber Security Myths
Cyber Security MythsCyber Security Myths
Cyber Security Myths
 
Simplify Managing IT
Simplify Managing ITSimplify Managing IT
Simplify Managing IT
 
Making the Most of Your IT Budgeting
Making the Most of Your IT BudgetingMaking the Most of Your IT Budgeting
Making the Most of Your IT Budgeting
 
The Biggest Technology Trends to Watch in 2018
The Biggest Technology Trends to Watch in 2018The Biggest Technology Trends to Watch in 2018
The Biggest Technology Trends to Watch in 2018
 
Starting a Career in IT
Starting a Career in ITStarting a Career in IT
Starting a Career in IT
 
Biggest Data Breaches of 2016
Biggest Data Breaches of 2016Biggest Data Breaches of 2016
Biggest Data Breaches of 2016
 
10 Tips for Improving Small Business Cyber Security
10 Tips for Improving Small Business Cyber Security10 Tips for Improving Small Business Cyber Security
10 Tips for Improving Small Business Cyber Security
 
6 Bad Social Media Habits
6 Bad Social Media Habits6 Bad Social Media Habits
6 Bad Social Media Habits
 
5 Soft Skills for IT
5 Soft Skills for IT5 Soft Skills for IT
5 Soft Skills for IT
 

Dernier

Dernier (20)

🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 

Engaging and Retaining App Users

  • 2. App development requires Effort, Energy & Investment but 23% of users abandon an app after just one use! Is it really worth it? Pokemon Go had retention rates TWICE the industry average in July, but slowed down considerably as users lost motivation due to a lack of new content So, How Do You Ensure your Mobile App is a Success? Retention & Engagement the two biggest hurdles for developers
  • 3. MAKE IT EASY TO DIVE INTO A long, drawn out sign-up process preventing users from accessing features can prevent them from coming back. Integrate account creation automatically from accounts users may already have like Facebook or Twitter
  • 4. Rewards Programs Check-In Specials, Contests & Coupons are all surefire ways to boost app retention rates Offer DEALS & Incentives
  • 5. USEPUSH NOTIFICATIONS Email marketing works because it subtly reminds users you're still around. The same principle can be applied to push notifications. Let users know about new features that have been implemented since the last time they logged in.
  • 6. DON'T LITTER YOUR APP WITH ADS BUT USER EXPERIENCE IS GREATLY COMPROMISED & ADS ARE EASY TO ACCIDENTALLY CLICK USING ADSENSE MAY BE TEMPTING TO GENERATE ADDITIONAL REVENUE OFFERING A DUPLICATE AD-FREE APP LISTING FOR A FEW BUCKS WHEN IT HAS THE SAME FUNCTIONALITY AS THE FREE APP CAN ANNOY USERS DON'THOLDYOURTARGETAUDIENCEHOSTAGE!
  • 7. EASE OF USE TRUMPS EVERYTHING ELSE MAKE IT EASY TO NAVIGATE CONTENT, JUMP THROUGH FEATURES & ADD PREMIUM CONTENT.
  • 8. turnto anexperttodevelop yourbusinessapp ThrottleNet can help your business develop an engaging cross-platform business app that speaks to your target audience. Visit throttlenet.com/throttle-up-st-louis/cross-platform-mobile-app-development to learn more.