This document discusses typography and provides 10 typographic crimes to avoid when designing with type. It defines the differences between typefaces and fonts, and discusses proper use of techniques like leading, tracking, justification, hyphenation, and font selection to ensure readability. Common typographic mistakes to avoid include stretching or squishing type, using too many emphasis signals, creating orphans and widows, improper leading or tracking, ragged text, rivers caused by full justification, long hyphenation ladders, and blindly following trends without considering legibility.
16. Signal: Such as bold, italic, underline, all caps, etc that used to
emphasize important segment of text.
Don’t get crazy and keep it simple: Choose only 1-2.
2. Too Much Signals
18. Widow: Is a word or part of a sentence that ends at the bottom of a
paragraph and carries over onto the top of the next paragraph or next
page.
Image: www.saxoprint.co.uk/blog/typography-tips/
19. BAD, because:
• Create unaesthetic gaps in the text
• Harder to read
• Create imbalance of the positive and negative space.
Image: http://opusdesign.us/typographic-widows-orphans/
20.
21.
22. Leading: Also called “Line spacing.” Space between lines of type.
4. Bad Leading
25. Leading: Some programs call it “Character spacing”
Space between letters.
5. Bad Tracking
26.
27. Rag: Refers to the irregular vertical margin of a block of type.
6. Bad Rags
Image: www.aisleone.net/2009/design/8-ways-to-improve-your-typography/
34. 7. Hyphenation ladder
• No more than 2 hyphenations in a row,
• No fewer than three characters before and after a hyphen.
• No hyphenation should be used in that matter in less than 3 sentences.
