The document discusses plans for the 4th "Business Start-up" contest organized by the Group of Potential Administrators from the University of Economics and Law. It provides an overview of the previous contests, which have attracted thousands of students. The 4th contest aims to be of high quality and widespread influence. Sponsors are invited to support the contest and Vietnamese youth. In exchange, sponsors receive various privileges like media exposure, opportunities to recruit students, and involvement in organizing the event. The contest will include application and training periods, followed by demonstration of business ideas and a final competition. The document outlines budgets and expenditures for prizes, media, organization, and other expenses totaling over 147 million VND for the 4th "Business

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3. Dear…..
Nowadays, with the development of society, more and more Vietnamese youngsters think rich, grow rich and
dream about building up their own businesses for their future - who “dare to think, dare to do”. Capturing that
tendency, we, the Group of Potential Administrators (GPA) from University of Economics and Law (UEL)
organized the “Business Start-up” contest. Via this contest, we will search for students‟ unique business ideas
in order to provide them opportunities to perform their skills and through this, we also connect you and your
company with potential students.
"Business Start - up" has becoming a huge academic playground for Economics students, Universities and
Colleges in Ho Chi Minh City. In recent years, the competition has attracted more than 4000 enthusiastic
participation and gained a foothold in the hearts of more than 8000 students who has a passion for
entrepreneurship. The competition has brought many valued lessons, experience and left a good impression
on many students for 4 years. Following the success achieved from organizing 3 previous contests, the 4th
"Business Start-up" promises to have high quality and widespread influence.
We are glad to know that you and your company are enthusiastic about supporting Vietnamese young
generation‟s dreams. Therefore, this contest will not only be the chance for you to discover many talented
students but also promote your products, your trademark, and especially, your responsibility for the community
development. Last but not least, we sincerely hope to have a durable cooperation between us and your
company.
It is our pleasure to welcome you as a sponsor for the fourth “Business Start-up” contest 2015.
We would like to send you special thanks and best wishes for your health and success.
With kind regards.
PRINCIPAL
NGUYEN TIEN DUNG
LETTER OF INVITATION
THE 4TH “BUSINESS START-UP” CONTEST- 2015
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4. OVERVIEW
THE 1ST „BUSSINESS START-UP‟ CONTEST- 2011
• Our society today has been developing so fast with higher educated labor and young
enthusiastic generation who are eager for their own businesses. University students are
among those people. They have lots of unique and creative ideas, but most of them do not
dare to realize the ideas due to lack of experience and capital.
• Basically aiming at creating an useful game show so as to support students to pursue their
business ideas, GPA club, from UEL, organized the 1st “Business Start-up” contest for
students from Vietnamese National Universities in Ho Chi Minh City (VNU). The contest has
gained big reputation with 2000 students attendance, 120 unique ideas and 15000 views on
our website. This is the playground where students could improve their skills, knowledge
and helped themselves to have fully confident on the way to their future businesses.
Launching Ceremony and talk show
"I, Start-Up"
Guests participating in the talk
show:
Mr. Pham Van Hai- CEO of ABC
Real Estate Company
Mr. Loan Van Son, Director of
Topion Group
Student participation
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5. THE 2ND „BUSSINESS START-UP‟ CONTEST- 2012
Guests participating in the talk
show “Mysterious puzzle":
Dr. Huynh Thanh Tu - Associate
Dean of Business Administration
Faculty
Mr. Tran Dang Trieu-TGM Corp.
Executive Advisor
Mr. Le Quang Vu – CEO of Maritime
Bank
Mr. Pham Van Hai -
Director of ABC Real
Estate Company
Candidates in round 2:
Presentation and being
questioned by the judges
4
• Acquiring many valuable experiences from the 1st contest, the 2nd “Business Start-
up” contest was expanded to other economics and business schools in Ho Chi Minh
City such as University of Economics (UEH), University of Banking (UB), and Foreign
Trade University II (FTU).
• The competition had attracted over 700 students to join, 54 creative business ideas,
more than 2000 students taking part in others marginal programs. Moreover, it also
gained honorable reputation which impulses the improvement of our club and widens
the scale of “Business Start-up” in the coming years.

6. THE 3RD „BUSSINESS START-UP‟ CONTEST- 2014
• Based on the success gained from organizing 2 times before, the 3rd “Business Start-up”
expanded with the city-level marketing. Our key units are Ho Chi Minh City National University, Ho
Chi Minh City University of Economics, Foreign Trade University II, Banking University; in addition,
the 3rd “Business Start-up” also extended to universities and colleges in the area of HCM City
such as University of Finance - Marketing, University of Industry, Industrial and Commercial
College.
• Over 550 projects (nearly 1600 students) was sent to us. Besides, the contest also attracted more
than 2,000 students participated in the side event. In doing this, the contest has been completing in
organising management and marketing, focus more on professionalism and the feasibility of the
idea. In order to creating the best conditions for candidates, GPA club also organized training
sessions about business, not only provide the necessary knowledge for a business project but also
share interesting experiences from entrepreneurs who has succeeded in their business.
MA. Lam Tuong Thoai &
candidates in the training
Ms. Trương Thị Thúy Vân -
Director of Business
Development, FTMS Viet Nam,
Representing scholarship
sponsor to speak at the opening
ceremony.
Guests participating in the talk
show “Blue Ocean"
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7. THE 4TH „BUSSINESS START-UP‟ CONTEST- 2015
• Based on the success achieved 3 times previously, the 4th “Business Start-up” „s
key units are the National University of Ho Chi Minh City, Economics University
and College such as the University of Economics, University of Foreign Trade
facility II, Banking University, University of Finance - Marketing, Industrial
University of Ho Chi Minh City, Industrial and Commercial College; and expanding
to other fields: Ho Chi Minh City Open University, Saigon University, Ton Duc
Thang University, Ho Chi Minh City University of Technology and Education,
College of Foreign Economic Relations, Ho Chi Minh City University of Technology
, Hoa Sen University.
• The competition focuses on professional quality, feasibility and application of the
project which will attracts participations from many students. With our continuous
efforts, the University of Economics and Law hopes the 4th "Business Start-up"
contest will spread more widely, attract dynamic and creative students who dare to
dream dare to do and the contest will be a useful playground for students of the
new age and it will help turn business idea into reality. "Business Start-up" is
proud to have contributed our small effort lightening "start-up" dreams among
students - the future generation of the country.
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8. Dr. Nguyen Tien Dung Principal of UEL Chief
Dr. Pham Duc Chinh
Dean of Business
Administration Faculty
Deputy Chief
Mr. Hoang Ngoc Hieu
Secretary of Youth Union of
UEL
Member
Mr. Mai Thu Phuong
Secretary of Youth Union of
Business Administration
Faculty
Permanent Member
DIRECTING BOARD, COUNSELING BOARD „S INVITATION
1. Directing board:
DEPLOYMENT
2. Consultant board:
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Dr. Pham Duc Chinh
Dean of Business
Administration Faculty
Chief
MA. Nguyen Khanh Trung
Lecturer of Business
Administration Faculty
Deputy Chief
Mr. Nguyen Tuan Quynh
Chairman of the Board of
Sai Gon Fuel Joint-Stock
Company
Member
Mr. Ly Truong Chien
Chairman of Tri Tri
Corporation
Member
Mr. Ta Minh Tuan
Founder and Chairman of
HELP International
Member

9. 8
Round 1 Application form From 02/03/2015 to 18/03/2015
Round 2
Training course 29/03/2015
Connecting day 04/04/2015
Project demonstration 12/04/2015
Final round The Final 26/04/2015
ORGANIZING PLAN

10. PRIMARY EVENTS
LAUNCHING EVENT, BUSINESS IDEAS APPLICATION ADVISING
o Time: March 15th , 2015
o Contents: Launching 4th “ Business Start-up” Contest.
Speakers share their experiences based on their achievements and other
businessmen to urge young entrepreneurs.
TRAINING DAY: HOW TO “SET-UP A BUSINESS PROJECT”
o Object: 20 teams into round 2 - Time: March 29th , 2015
o Contents: General instructions about steps to prepare a business project.
Deal with problems of the teams during the project preparation.
CONNECTING DAY
o Object: Members of 20 teams into round 2 and teams which won high prizes in the
1st, 2nd and 3rd “Business Start-up”
o Time: April 04th , 2015
o Contents: The competition will create a chance for teams to interact, therefor
gaining a lot knowledge and experience from each other, from the community
sharing the same passion or interest in startup business ideas.
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11. PRESENTATION AND CLOSED COUNTER-ARGUMENT
o Contestants: 20 teams that made it to the 2nd round
o Date: April 12th,2015
o Contents: Teams introduce their presentation along with their business plan and
respond to queries, counter-arguments in front of the Board of Judges in closed context.
THE FINAL
o Contestants: 2nd round‟s best five teams.
o Date: April 26th,2015
o Contents: Every team goes through 3 rounds
 Present their business plans.
 Respond to the Board of Judges‟ counter-arguments
 Open debate between competing teams.
 The winning team gets the opportunity to convince the investors to put their money
into the project.
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12. UNIVERSITY - COLLEGE
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13. SPONSORS‟ INFORMATION
SPONSORSHIP FORMAT
Sponsors may propose their budget and negotiate their privileges.
1. Financial sponsorship:
2. Non-financial sponsorship:
3. Scholarship and products exchanged into cash for corresponding privileges.
SPONSORSHIP TITLE
Sponsorship Title Monetary Value
Scholarship
and products‟
Value
Quantity
Golden
sponsorship
FROM
75 million VND
FROM
100 million
VND
2
Silver
sponsorship
FROM
50 million VND
FROM
75 million VND
3
Bronze
sponsorship
FROM
25 million VND
FROM
50 million VND
6
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14. 1  Being the most benefited company in terms of media, organization and
personnel privileges.
2  Being able to recruit personnel.
3  Being formally introduced, presented with flowers and memorial tablets in
the kick-off ceremony and the final.
4  Giving a speech in the kick-off ceremony and the final as well as awarding
the teams with their prizes.
5  Taking part in the Board of Judges, consulting, deciding the contents of the
tests as well as being lecturers for supporting events
6  Having sponsoring companies‟ promoting clips presented in the kick-off
ceremony and the final during commercial breaks (screened between
producers‟ clips) and supporting events
7  Receiving the best support for 2 sponsors‟ programs
organized at our campus (6 months after the contest).
13
PRIVILEGES

15. 1  Being able to recruit personnel.
2  Being formally introduced, presented with flowers and memorial tablets in the
kick-off ceremony and the final.
3  Giving a speech in the kick-off ceremony and the final as well as awarding
the teams with their prizes.
4  Taking part in the Board of Judges, consulting as well as being lecturers for
supporting events.
5  Having sponsoring companies‟ promoting clips presented in the kick-off
ceremony and the final during commercial breaks (screened between
producers‟ clips).
6  Receiving information support from 1 sponsors‟ event
organized at our campus (4 months after the contest).
PRIVILEGES
14

16. 1  Being able to recruit personnel.
2  Being formally introduced, presented with flowers and memorial tablets in the
kick-off ceremony and the final.
3  Taking part in the Board of Judges, consulting as well as being lecturers for
supporting events.
4 • Having sponsoring companies‟ promoting clips presented in the kick-off
ceremony and the final
PRIVILEGESSTT
15

17. 16

18. STT
PRIVILEGE
S
CONTENTS GOLDEN SILVER BRONZE
1
MEDIAPRIVILEGES
Having the companies‟ names and slogans strongly linked to the whole
success of the 4th “Khởi nghiệp Kinh doanh” contest - 2015.
  
2
Having logos presented on the contest‟s media campaign in the forms of :
Bandroll, Standee, Poster, Leaflet, Standee and Backdrop.
  
Having the companies‟ names and logos in the contest‟s official Trailer.

7s

5s

3s
3
4
Having the companies‟ information published on the contest‟s official website
www.khoinghiepkinhdoanh.uel.edu.vn
  
5 Having companies‟ logos printed on invites.   
6 Having sponsoring companies‟ promoting clips presented in the kick-off ceremony
and the final

5 minutes
( 3 times )

3 minutes
( 2 times )

2 minutes
( 1 time)
7
Having sponsoring companies‟ promoting clips presented in the commercial breaks
(required advance booking).

10 minutes

7 minutes

5 minutes
Having logo printed on registration forms, and exam papers.   8
9 Having editorial presented on many means of media  
Having sponsoring companies‟ promoting clips presented in the supporting events.

5 minutes
( 2 times )

3 minutes
( 1 times )

2 minutes
( 1 times )
10
Standees, poster are used in additional events of the contest  
11
12
Brochure, leaflet of the sponsor will be attached to those organizing panel (
the content must be approved initially by the organizing panel )

13
Information about the sponsor will be posted on UEL news, Hcm National
University news after the competition

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19. 13
Truyền thông trên Bản tin ĐHQG TP.HCM,
Bản tin UEL sau cuộc thi.

STT PRIVILEGES CONTENTS GOLDEN SILVER BRONZE
14
COMPANIONSHIPPRIVILEGES
Being formally introduced in the kick-off ceremony and the final as
the main sponsors and scholarships providers.
  
15 Providing teams with consultation and assistance   
16
Participating in training courses and conferences regarding the
contest as lecturers.
  
17 Acting as members of the Board of Judges.   
18
Giving speeches in the kick-off ceremony as well as the final
Awarding the prizes in the final.
  
19
Having the rights to recommend the companies‟ products –
services as exam materials.
 
20 May join in the administration of the test-making process. 
21
OTHERPRIVILEGES
Provided with materials for future recruitments.   
22
Receiving thank-you note along with a compilation CD of the
contest.
  
23
Receiving active support for sponsors‟ promotion programs taking
place at our campus.

2 programs

1 program

24 Access to the information database regarding the top teams

Top 20

Top 5

Top 2 18

20. STT Type Unit Quantity Cost
Gross
expenditure
I PRIZES‟ EXPENDITURE 27,000,000
1 1st place Prize 1 10 000 000 10,000,000
2 Runner-up Prize 1 6 000 000 6,000,000
3 3rd prize Prize 1 3 000 000 3,000,000
4
Consolation
prize
Prize 2 1 500 000 3,000,000
5
Companionship
prize
Prize 10 500 000 5,000,000
II MEDIA EXPENDITURE 30,000,000
III ORGANIZING EXPENDITURE 50,000,000
IV GENERAL EXPENDITURE 33,000,000
EXPENDITURE 140,000,000
UNEXPECTED EXPENDITURE (5%) 147,00,000
TOTAL EXPENDITURE 147,00,000
PROJECTED BUDGETS
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21. APPENDIX: SPONSOR THROUGH YEARS
Hoa Binh corporation.
Topion group.
The 1st
The 2nd
The 3rdAEON limited liability company
ACB Real Estate Agency
Mobifone Vietnam Agency
IDC International Improvement limited
liability company
ACET English center
TGM Training Skills center
Chartered Institute of Management
Accountants CIMA
FTMS Global Academy
Việt Nam YUP INSTITUTE
Beiersdorf Việt Nam limited liability
company
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22. APPENDIX
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23. FOR FUTHER INFORMATIONS PLEASE CONTACT
 MR. NGUYEN KHANH TRUNG
Director of Student Service and Enterprise Relationship Center
 Mobile: 0908.039.198
 Email: trungnk@uel.edu.vn
 MR. LAM HOANG LONG
Head of GPA club – Organizing Committee President of THE 4TH BUSINESS START-
UP CONTEST.
 Mobile: 0167.691.2280
 Email: caulacbogpa@st.uel.edu.vn
Sincere thanks
Our organization sincerely thanks for your time and consideration.
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24. THANK YOUR GIVING!!
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